SCHMACK - The Expectation Economy

Customer expectations are the fastest-moving force in business: every brilliant experience anywhere raises the level customers demand everywhere. The Expectation Economy is where marketing and business leaders discuss how they build for that: the customer experiences, the innovation, the brand promises that set the standard rather than chase it. Each episode is one conversation with someone actually doing the raising: CMOs, founders and commercial leaders from the brands your customers now measure you against. Your host is Anna aka Mrs. SCHMACK, founder and CEO of SCHMACK, the Stockholm and London consultancy that helps brands close the distance between what they promise and what they deliver. She is also the author of the book on the Expectation Economy and the mind behind the Expectation Gap Index, the annual benchmark measuring how wide that distance has become. New episodes throughout the season. The bar keeps rising. Best keep up. Hosted on Acast. See acast.com/privacy for more information.