Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-st

WJOB Podcast Network | Local Marketing Strategies Experts
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Are you struggling to increase your small business’ visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what’s holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers. If you’re ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.

  1. Turn Your Expertise Into a Marketing Power

    −18 H

    Turn Your Expertise Into a Marketing Power

    Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position you as the go-to expert people turn to for advice, insight, and solutions. In this episode, we explore how podcasting has evolved into a powerful marketing strategy that levels the playing field for small businesses. You no longer need expensive equipment or a professional studio to make an impact. With today’s tools, you can record from anywhere, publish within minutes, and reach listeners who are already interested in what you do. Special Guest: Adrianna Alvarez, WJOB Start a Podcast   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    25 min
  2. The Marketing Strategy Behind a Logo

    −2 D

    The Marketing Strategy Behind a Logo

    In this episode, we explore the crucial role of logos in your local marketing strategy. A logo isn’t just a design; it’s a powerful tool that can significantly influence your marketing efforts. We dive into how exceptional branding goes beyond visuals to tell your unique story, connect with your local audience emotionally, and strengthen your overall marketing impact. From colors that evoke feelings to hidden design elements that convey your mission, every detail matters when building a memorable brand for your small business in your community. Join us as we discuss actionable insights on leveraging your logo for better local marketing outcomes. Special Guest: Matt Valuckis, V as in Victor View Portfolio   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    26 min
  3. Shopping Across Generations: A Local Marketing Perspective

    7 OKT.

    Shopping Across Generations: A Local Marketing Perspective

    In this episode of Mastering Local Marketing, we explore the crucial question: where do different generations shop? With shopping habits no longer being a one-size-fits-all, it's essential for small business owners to understand the local marketing implications of generational preferences. From the tech-savvy Gen Z on TikTok and Instagram to the more traditional Gen X shoppers, each generation has distinct go-to channels. We dive into the reasons behind the decline of shopping malls and why online platforms like Amazon and social media are dominating the landscape. In this episode, we explore: How each generation prefers to shop and the importance of local marketing strategies. The role of in-store experiences versus digital channels in attracting diverse customers. What you can implement to remain relevant across generations in your local market. Tune in and discover actionable insights that can help your business thrive in today’s competitive environment!   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    23 min
  4. Lessons from Hollywood on Small Business Marketing

    5 OKT.

    Lessons from Hollywood on Small Business Marketing

    Did you know Hollywood can unlock powerful insights for your local marketing strategy? In this episode, we’ll reveal how the storytelling techniques used in movies can elevate your marketing approach. Hollywood has mastered the art of engaging audiences through compelling narratives, and local businesses can learn from this success. We'll explore how to identify your brand's hero, villain, and supporting characters, translating film storytelling into a brand narrative that customers will notice and remember. Find out how to harness relatability to make your audience support your business and discover the timeless storytelling structures that can turn your marketing into something unforgettable. Join us as we dive into practical tips that can help you boost your local marketing efforts, enhance brand awareness, and build customer loyalty. Don’t miss out on learning how these lessons from Hollywood can be applied to your small business to attract more customers!   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    29 min
  5. Best Conversion Rates in Digital Marketing

    30 SEP.

    Best Conversion Rates in Digital Marketing

    Many small businesses pour endless hours into posting on social media, but is that what drives sales? In this episode, we cut through the noise and reveal what converts. We’ll break down seven core digital marketing tactics, from paid search to influencers to SEO, and uncover the average conversion rates you can expect from each. You’ll learn which channels are most likely to ring the cash register, where small businesses often waste time chasing vanity metrics, and how to prioritize the strategies that give you the best return on investment. If you’ve ever wondered whether your marketing energy is going to the right place, this episode will give you the clarity you need to focus on what works.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    24 min
  6. Is HTML or Plain Text Email Marketing Best?

    29 SEP.

    Is HTML or Plain Text Email Marketing Best?

    Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored. In this episode, we explore the pros of both fully designed HTML and plain text emails. You’ll discover: Which one builds trust and increases the chance of deliverability. When branding matters, one is clearly the answer. Why time and effort might push you one way or another.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    27 min
  7. Marketing Failures That Lead to Success

    24 SEP.

    Marketing Failures That Lead to Success

    Every small business marketer has efforts that don’t go as planned, whether it’s a campaign that flops, an ad that falls flat, or a promotion no one responds to. But what if those failures were the steppingstones to a successful marketing future? In this episode, we reframe failure as one of the most valuable tools in your marketing toolkit. You’ll hear: How mistakes reveal hidden insights. Why missteps often lead to sharper strategies. Examples of learning lessons that lead to a brighter marketing future.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    27 min
  8. Hidden Money in Plain Sight

    23 SEP.

    Hidden Money in Plain Sight

    As a small business, you can probably use every dollar you can find. But did you know that you may already have those dollars sitting there and you’re not even using them? Most small business owners don’t realize their shelves are hiding thousands of dollars in locked-up cash. Products that turn slowly may look harmless, but they quietly strangle your cash flow and limit your ability to invest in new opportunities. In this episode, we uncover the hidden money sitting in your inventory and show you how to free it. How to identify dead stock. Understand why even popular products can drain profit if margins are misaligned. How to discover practical steps to rebalance your mix. By the end, you’ll see inventory not as stuff on shelves, but as a bank account waiting to be unlocked.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.   Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter. Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work. Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.    CONNECT WITH THE SHOW Follow Mastering Local Marketing on: Instagram

    22 min
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Are you struggling to increase your small business’ visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what’s holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers. If you’re ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.

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