Mics Out

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A show all about the business of motorsport from the team at BlackBook.

  1. 7 MAJ

    How McLaren, 23XI Racing, Triple Eight and Jota maximise their off-track success

    How do teams across the world operate in top-level motorsport? Talking at the BlackBook Motorsport Forum, outfits from the world of Formula 1, Nascar, Supercars and the World Endurance Championship answered that exact question. Moderated by Mics Out regular Tom Brown, hear from McLaren, 23XI Racing, Triple Eight and Team Jota on how these teams maximise their success off track.

    37 min

  2. 22 APR.

    Why the world's biggest brands are betting on F1

    The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands? At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on stage to answer exactly that question. Moderated by the founder and CEO of Right Formula, Robin Fenwick, listen out for some best practice advice on how to bridge motorsport with fashion and culture, and also the big differences and opportunities between sponsoring a team and a series.

    39 min

  3. 2 APR.

    Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley on the current state of F1

    The new Formula 1 regulations have caused excitement and controversy in equal measure. Should the increased number of overtakes be appreciated? Or are they too artificial to be enjoyed? To answer those questions and more, host Cian Brittle welcomed industry personalities on stage at the BlackBook Motorsport Forum for a special live edition of the Mics Out podcast. The session features Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley.

    35 min

  4. 19 MARS

    The cost of F1's decision to cancel Bahrain and Saudi Arabia GPs

    F1 has confirmed this year’s Bahrain and Saudi Arabian Grands Prix will not take place due to the ongoing conflict in the Middle East. Both races were set to take place in April and, with no replacements lined up, there will now be a five-week gap in the Formula One schedule between visits to Japan on 29th March and Miami on 3rd May. But, outside of the loss of on-track action, this decision has serious financial implications for the sport. Mics Out breaks down the ramifications.

    33 min

  5. 5 MARS

    Why MotoGP isn't F1 on two wheels

    As MotoGP begins its first full season under Liberty Media ownership, questions remain around the future direction of the series. This week, Mics Out host Cian Brittle sits down with MotoGP's managing director of global marketing, Kelly Brittain, to find out how the championship wants to position itself. As Liberty continues to adopt a cautious approach to its new motorsport series, MotoGP management has made a series of apparent F1-inspired decisions – but launching a unique and independent marketing strategy will be crucial for any future success.

    30 min

  6. 20 FEB.

    Nascar 2026 season preview and F1 signs surprise Barcelona extension

    After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar. How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a long-term impact on the sport's direction? Listen out for the full discussion, as well as analysis of Formula 1's decision to offer a surprise contract extension to the Circuit de Barcelona-Catalunya. Cian and Tom also discuss the line between sport and entertainment after Formula E let influencers loose behind the wheel in Jeddah.

    30 min

  7. 20 FEB.

    Nascar 2026 season preview and F1 signs surprise Barcelona extension

    After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar. How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a long-term impact on the sport's direction? Listen out for the full discussion, as well as analysis of Formula 1's decision to offer a surprise contract extension to the Circuit de Barcelona-Catalunya. Cian and Tom also discuss the line between sport and entertainment after Formula E let influencers loose behind the wheel in Jeddah.

    30 min

  8. 5 FEB.

    Which F1 team has started 2026 with the best sponsorship strategy?

    One month into the new year and Formula 1 has barely paused for breath on the commercial front. At the time of recording, 34 partnerships had been announced - a rate of more than one per day. But which team has cut through the noise to make the best impression so far? Cian and Tom review the sponsorship strategies of each team on the F1 grid and picks out the deals which have particularly caught the eye. The team also look back over the shakedown in Barcelona and ask the all-important question: does it actually matter?

    46 min
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Om

A show all about the business of motorsport from the team at BlackBook.

Information

  • Kanal
    SportsPro
  • Skapad av
    BlackBook Motorsport
  • Aktiva år
    2024 - 2026
  • Avsnitt
    57
  • Åldersgräns
    Barnvänligt
  • Copyright
    © BlackBook Motorsport
  • Programmets webbplats
    Mics Out

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