Mobile Dev Memo Podcast

MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. −8 h

    Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

    On this week's episode of the podcast, I am joined by Garrett Johnson and Shunto Kobayashi, professors at Boston University who have co-authored a paper titled "Can privacy technologies replace cookies? Ad revenue in a field experiment." The paper quantifies the impact of Google's Privacy Sandbox on publisher revenue, user experience, and market competition through a field experiment conducted in collaboration with Raptive, a digital advertising management platform. Our conversation highlights the specific challenges faced by the digital advertising ecosystem as it moves away from traditional identifiers and toward a new, more restrictive privacy regime. Among other things, we discuss: How the loss of third-party cookies specifically affects regional markets with stricter privacy regulations like the European UnionIf the adoption of privacy-enhancing technologies like the Privacy Sandbox could truly bridge the revenue gap created by the deprecation of cookiesWhat role browser vendors should play in establishing technical guarantees that satisfy both regulators and advertising stakeholdersWhy the industry tends to respond to identity restrictions by developing more complex identifiers instead of contextual alternativesWhen the concentration of traffic toward larger platforms will reach a tipping point for small-scale content creatorsHow the removal of personalization features on platforms like YouTube serves as a blueprint for future privacy-driven market shiftsWe also cover another paper by Garrett Johnson, "COPPAcalypse? The Youtube Settlement's Impact on Kids Content." Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    46 min

  2. −6 d

    Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)

    On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss the recent $1BN investment in AppsFlyer by Meta, Google, Unity, and Moloco, and the shifting landscape of mobile measurement it portends. We explore the strategic motivations behind major ad platforms banding together to ensure measurement neutrality and how the industry is moving toward more sophisticated incrementality models. Among other things, we discuss: Why a consortium of major ad platforms decided to invest in a major mobile measurement partner at this timeHow the tension between platform-owned measurement tools and independent third-party services will influence advertiser trust moving forwardWhether the failure of Apple’s SKAdNetwork to provide actionable insights has forced the industry back toward traditional attributionIf the entry of private equity into the measurement space changes the long-term incentives for data neutrality and transparencyWhat the rise of connected television as a performance channel reveals about the limitations of current mobile measurement frameworksWhen advertisers should prioritize long-term incrementality testing over the immediate gratification of last-click attribution data in their dashboardsWhether the consolidation of ad tech assets under single entities creates a conflict of interest that ultimately hurts performanceThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    50 min

  3. 17 juni

    Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)

    On this week's episode of the podcast, I am joined by Venkat Prabhu, Director of Product for Shop Campaigns at Shopify, to discuss the platform's evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify's Spring Editions, specifically focusing on how the platform leverages commerce data and AI to simplify advertising for businesses of all sizes. Among other things, we discuss: How AI-driven automation empowers small businesses to participate in the digital marketing ecosystemWhether centralized platforms like Shopify can solve the persistent problem of cross-channel attributionIf risk-free advertising models will become the standard for merchants entering the digital economyWhy the integration of commerce data into advertising algorithms creates a unique competitive moatWhat happens when a commerce platform evolves into a holistic marketing operating systemHow deep integration with AI agents like ChatGPT will redefine discovery for online shoppersThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    38 min

  4. 10 juni

    Season 7, Episode 19: Can AI Save Journalism? (with Peter Stuart)

    On this week's episode of the podcast, I am joined by Peter Stuart, the co-founder of Velora, an AI operating system for specialist publishers. Peter returns to the podcast to discuss the rapidly evolving landscape of AI in journalism and to explore how editorial teams are integrating these tools into their daily operations. Among other things, we cover: How AI tools like LLMs can effectively augment journalistic research and fact-checking processes without compromising editorial integrityIf the increasing efficiency of AI content pipelines will ultimately diminish the perceived value of human-led investigative reportingWhy some media organizations remain hesitant to integrate AI while others aggressively leverage it for content curation and distributionWhen the line between AI-assisted writing and pure machine generation becomes indistinguishable to the average consumer of digital newsHow AI platforms can help journalists reclaim time for high-value reporting by automating mundane administrative and formatting tasksThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    47 min

  5. 4 juni

    Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)

    On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi, to talk about Amazon’s strategic advertising advantages. Among other things, we discuss: The value of Amazon’s deterministic identity spine, which spans ninety percent of US householdsWhether Amazon can successfully transition its e-commerce data dominance into non-endemic categories like automotive and pharmaceutical servicesThe risks faced by independent demand side platforms like Trade Desk as tech giants internalize inventoryWhat role agencies will play in a future where AI agents manage cross-channel programmatic media buying autonomouslyWhen shoppable TV transitions from a niche consumer behavior to a primary driver of performance marketing resultsHow the integration of Amazon’s retail data with AI chatbots might permanently displace traditional search-based product discoveryThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    49 min

  6. 27 maj

    Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel)

    On this week's episode of the podcast, I am joined by Danny Frankel, the founder of Punchup Live, a digital platform and ticketing ecosystem built for stand-up comedians. We explore how the economics of content distribution and audience building are being fundamentally rewritten. Danny provides a unique perspective on the shifting landscape of social media, the rise of clipping farms, and the digitization of live entertainment markets. Among other things, we discuss: How clipping farms and Discord communities are distorting organic distribution algorithms for independent creators across social media platformsWhether the extreme efficiency of AI-driven content recommendation engines is leading to user burnout and eventual platform rejectionWhy the traditional touring model is inverted for comedians compared to musicians and how that affects audience building strategiesWhat the phenomenon of blue dot fever reveals about shifting consumer behavior and transparency in the secondary ticketing marketIf the current fragmentation of the live entertainment ecosystem prevents artists from accurately predicting and capturing true market demandHow the lack of audience portability across major social platforms forces creators to adopt direct-to-fan communication tools like emailWhen the innovator's dilemma will force legacy platforms to choose between advertiser needs and the long-term health of creatorsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    53 min

  7. 19 maj

    The Prosperous Society, Part 4: Per commercium virtus

    The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer choice, and greater human agency. In Episode 4, the conclusion to the series, I outline the AI-enabled flywheel to the Prosperous Society and make the case that it results in a more differentiated, more personalized, and economically expansive new digital economy: AI increases productive possibility, andAdvertising increases matching precision, andMatching precision increases specificity, andSpecificity increases expressive individuality, soSociety becomes more differentiated, not less.But I also consider the existence of an acceptable boundary for this personalization. At what point do siloed, wholly unique digital experiences become corrosive to social cohesion? And how should that boundary inform the investments that are currently being made into AI infrastructure, such that they are put to the best possible use? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: SpotifyYouTubeApple Podcasts

    48 min

  8. 13 maj

    Season 7, Episode 16: AI and video games (with Julian Togelius)

    On this week's episode of the podcast, I am joined by Julian Togelius, a professor of computer science at NYU and director of the NYU Game Innovation Lab. We delve into how games serve as the perfect sandbox for AI development, the potential for generative tools to revolutionize production workflows, and how the future of play might involve infinite, procedurally generated worlds that adapt to every player's unique style. Among other things, we discuss: How AI researchers leverage the inherent fun and learning mechanisms within video game environmentsWhether the financial markets function as a complex game requiring the same reinforcement learning strategies used in digital playIf consumer backlash against AI-generated assets will ultimately give way to the promise of faster and more ambitious development cyclesWhat possibilities exist for truly open-ended games that utilize real-time world generation to create infinite, personalized player journeysHow the role of the game developer shifts toward system architecture and critical thinking as coding becomes increasingly automatedWhen and if world models will transition from impressive tech demos to foundational tools for interactive entertainmentThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    45 min
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Om

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Information

  • Skapad av
    MobileDevMemo
  • Aktiva år
    2018 - 2026
  • Avsnitt
    177
  • Åldersgräns
    Vuxet innehåll
  • Copyright
    © MobileDevMemo
  • Programmets webbplats
    Mobile Dev Memo Podcast

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