SowGrow Marketing Council

sgmc

The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council

  1. 4 sep.

    How Smart Marketers Build Trust, Win AI Search and Prove ROI

    How can marketers build greater trust, improve visibility in AI search and prove the value of their work? In this episode of the SowGrow Marketing Council, five marketing leaders share practical strategies for strengthening brands, creating credible content, improving attribution and communicating marketing’s impact to business leaders. You’ll hear insights from: • Kriston Sellier of id8 on treating your business like a franchise, systemizing your processes and using brand consistency to build trust. • Mickey Mellen on how AI search uses query fan-outs and how marketers can uncover the related searches their businesses need to rank for. • Brian Jungles on view-through, click-through and match-back attribution, including direct mail case studies producing 3.6x and 14.7x ROAS. • Carol Morgan on using editorial content, books and podcasts to establish authority, lead industry conversations and create new speaking and media opportunities. • Justin Rubner on speaking the language of the C-suite, improving leadership alignment, prioritizing customer retention and building strong GEO and AEO strategies without contributing to a sea of AI sameness. • Stephanie Richards on the rise of AI watermarking for AI-generated content and how marketers need to adapt their workflows to protect their clients' reputation. In short, honesty is the best policy. Subscribe to the SGMC for actionable insights from experienced marketing, communications and business leaders. View upcoming SGMC events: https://SGMCMeetings.eventbrite.com Connect on LinkedIn: www.linkedin.com/company/sowgrow-public-relations

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The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council