New Media

Matt McGarry and Kolby Hatch
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New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

  1. −21 H

    How to Build a Creator Business Worth Acquiring

    Taylor Cromwell (Creator Diaries) joins Kolby to talk about what it actually takes to go from creator to founder — and what makes a media business acquisition-ready. They break down the Starter Story and Salary Transparent Street deals, how to eliminate key-face risk, why IRL events are the next big creator play, and the surprising business Taylor's mom accidentally built in Italy. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newsletteroperator.com/subscribe Apply To Work With My Agency 👉 https://www.growletter.com Timestamps: 00:00 Intro 01:00 Creator Diaries and the Creator-to-Founder Gap 03:44 The Starter Story Acquisition — What Creators Can Learn 05:23 Are Big Companies Still Buying Creator Brands? 07:32 How to Make Your Creator Business Acquisition-Ready 09:45 Key Face Risk — How to Build a Brand Beyond Yourself 13:27 IRL Events and Why Every Creator Should Think About Them 18:21 The Business Models Behind Creator Events 24:12 Scaling Pains — What Creators Avoid (But Shouldn't) 31:47 Taylor's Mom Accidentally Built a Business in Italy 37:21 Where to Find Taylor 📌 Resources Mentioned: Starter Story, Salary Transparent Street, StoryArb 🔗 Connect with Taylor: LinkedIn Creator Diaries

    38 min

  2. −2 D

    Is Mr. Beast The Next BuzzFeed?, SMS Is The New Email, Durable Creator Businesses

    In today's episode, Matt and Kolby dig into what's actually working in audience building right now — fandom vs. impressions, the channels that actually build real community, and why frameworks are the ultimate cheat code for creator brands. Chenell Basilio (Growth in Reverse) joins to talk pop-up newsletters, cross-promotion strategy, and what's next after email. Plus, the guys debate whether Mr. Beast is the next BuzzFeed and what the rise of AI slop means for creators who actually give a damn about their craft. Want to get your first 1,000 newsletter subscribers in 30 days? Click here: https://www.newsletteroperator.com/subscribe Watch on YouTube Timestamps: 00:00 Stardew Valley and the Indie Creator Model  05:31 Fandom vs. Impressions: What Actually Builds an Audience 10:52 Cross-Promotion Strategy with Chenell Basilio 16:09 Pop-Up Newsletters and Re-engaging Churned Subscribers 30:01 Why Every Creator Needs a Framework 41:17 What's Next: SMS, Live Events, and YouTube 46:55 The Case for Live Streaming in B2B Media 01:02:05 Is Mr. Beast the Next BuzzFeed? 01:12:15 Betting on Emerging Creators 01:17:32 The Culturalist and the Future of Thoughtful Content 🔗 Connect with Chenell:  https://growthinreverse.com/  Chenell's Podcast 30 Days of Growth 🐝 Looking for the best newsletter and email marketing platform? Beehiiv is what I use and recommend: Click here to get a discount through my referral link: https://www.beehiiv.com/?via=matt-mcgarry

    1 tim 26 min

  3. −3 D

    The New Media Model Live Workshop This Thursday

    Register here: https://workshop.growletter.com/ I’m hosting a free live workshop THIS Thursday on… The New Media Model: How To Build A Media Business AI Can't Kill Your business model is under attack by AI and market saturation. The old ways to make money from content don’t work anymore. This will show you how to fix it in 60 minutes. Plus, break down the “New Media Model” your business can use to get stronger as AI rises (not get replaced by it). Join us for free: https://workshop.growletter.com/

    2 min

  4. 2 APR.

    How Trade Shows Make Millions

    Brent Davidson built a 500-person trade show for HVAC contractors from scratch — and in this episode, he breaks down the business model behind it: how exhibitors and sponsors pay the bills, how to design attendee flow, and why in-person marketplaces are more durable than anything algorithm-dependent. Matt and Kolby dig into the operational side of running a trade show — from booth pricing and venue logistics to speaker strategy and influencer relationships. If you're thinking about events as a media business model, this is the blueprint. Timestamps: 00:00 Introduction & What Is the US Heat Pump Summit 02:12 Why Build a Trade Show  05:15 Trade Shows vs. Conferences 07:03 Ticket Pricing, Booth Costs & Revenue Model 09:39 Balancing Attendee Tickets With Exhibitor Value 11:29 Vendor Tickets 13:13 The Role of Media & Content in Growing the Event 17:41 How Brent Sells Tickets 19:26 Post-Purchase Surveys  21:27 HVAC Influencers  24:28 Should Influencers Attend the Event to Drive Tickets? 26:34 Promo Codes, Measurability & Implied Endorsement 28:35 Audience-Event Fit 30:29 Getting Your First Sponsors & Exhibitors 32:35 Proving ROI to Sponsors  35:02 What Other Trade Show Opportunities Exist Right Now 37:35 Hosted Buyer Programs & The Hidden Revenue Model 38:16 How Big Can the Heat Pump Summit Get? 41:24 Exit Strategies & Building an Event Conglomerate 43:52 Private Equity in the Trades & the Blue Parachute Idea 44:10 Mike Rowe & the Role of Celebrity at Trade Events 47:23 Final Advice 🔗 Connect with Brent Davidson: LinkedIn US Heat Pump Summit 🐝 Looking for the best newsletter and email marketing platform? Beehiiv is what I use and recommend: Click here to get a discount through my referral link.

    52 min

  5. 31 MARS

    The Substack TRAP, Why Creators Plateau, How To Create Frameworks

    In today’s episode, we sit down with Matt Ragland to break down how top creators actually build leverage, grow audiences, and scale sustainable media businesses. We dive into frameworks that make you memorable, the reality of plateauing on YouTube, and how to evolve from solo creator to true operator. Matt also shares lessons from working behind the scenes with some of the biggest names in newsletters and creator education. Timestamps: 00:00 Introduction to Matt Ragland 03:42 Why Every Creator Needs a Framework 07:19 The Gap & Wrap System Explained 10:34 What Makes a Framework Actually Work 13:48 How Frameworks Drive Content & Growth 16:36 Types of Frameworks (Acronyms, Visuals, Mental Models) 20:05 The Real Shift: From Creator to Operator 25:55 Why Growth Plateaus (And What Changes Next) 31:28 The Truth About YouTube Growth Today 36:41 The Substack Trap (And Why Most People Get It Wrong) 🔗 Connect with Matt Ragland: MattRagland.comMatt's YouTube Channel🐝 Looking for the best newsletter and email marketing platform? Beehiiv is what I use and recommend: Click here to get a discount through my referral link.

    41 min

  6. 26 MARS

    $6M Newsletter With 1 Employee, HubSpot Buys Starter Story, $500k/Month WITHOUT Ads

    In today’s episode we break down four media companies including Breaking Points, Starter Story, Lenny's Newsletter, and Colin and Samir's creator summit, pulling out what's working, what's being left on the table, and what every media founder should take notes on. Plus, we get into the AI slop debate and what it actually means for creators trying to build something real. Timestamps: 00:00 Overview of Topics 01:04 Breaking Points: A Case Study in New Media Success 13:39 Starter Story's Acquisition by HubSpot 24:15 Lenny's Newsletter: A B2B Creator's Journey 33:30 Colin and Samir's LA Creator Summit 35:03 The Importance of Marketing for Creators 37:14 How To Make A Great Event 43:17 Monetization Strategies for Events 49:58 The Rise of AI-Generated Content 57:02 Navigating the Future of AI in Media 🔗 Resources Mentioned: Breaking Points Starter Story Lenny's Newsletter Colin and Samir's LA Creator Summit 🐝 Looking for the best newsletter and email marketing platform? Beehiiv is what I use and recommend: Click here to get a discount through my referral link.

    1 tim 8 min

  7. 24 MARS

    New Media in 2026: What Actually Works

    Welcome to the first episode of the New Media Podcast with Matt McGarry and Kolby Hatch. In this episode, we break down the business of media—from newsletters and YouTube to events and monetization strategies. We also dive into lessons from New Media Summit, building profitable media companies, and what’s actually working right now. If you’re building in the creator economy, this is the behind-the-scenes conversation you don’t usually hear. 🍿 Watch on YouTube here. Chapters: 00:00 Introduction to New Media Podcast 02:19 Inside the New Media Summit 04:08 How Event Businesses Actually Make Money 06:32 Sponsorships & Revenue Streams Explained 08:23 Why Audience Engagement Matters More Than Ever 10:47 The Truth About Growing a Podcast 13:15 Why Most Content Fails (And What Works Instead) 16:01 Where New Media Is Heading 27:25 How Storytelling Shapes Media Success 28:10 Lessons From Past Media Trends 31:44 Gated Content: Smart Strategy or Bad UX? 39:07 Email Growth Hacks & Automation Strategies 44:59 Sponsorships Are Changing—Here’s How 52:42 Is Email Marketing Still Worth It? 55:31 Why Organic Subscribers Are 10x More Valuable 57:40 The Real Business Models Behind Newsletters 58:29 Are Newsletters Dead or Evolving? 01:02:45 Why Conferences Are a Massive Opportunity 01:04:11 IRL > URL: The Power of In-Person Networking 01:06:54 Why Big Events Are Declining 01:12:11 Building Community Through Local Events Check out Dylan's newsletter here! 🐝 Looking for the best newsletter and email marketing platform? Beehiiv is what I use and recommend: Click here to get a discount through my referral link.

    1 tim 21 min

  8. 17 MARS

    UPDATE: We’re relaunching this podcast with a new name

    In this episode, I share an important update about the future of the podcast as we relaunch with a new name and direction. While the show started focused on newsletters and email marketing, the new version will expand into helping you build an independent media, education, or creator business. We'll be covering audience growth, newsletters, monetization, and the strategies behind modern media companies.  Subscribe to the video version of the podcast and our YouTube channel here.

    1 min
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Om

New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

Information

  • Skapad av
    Matt McGarry and Kolby Hatch
  • Aktiva år
    2023 - 2026
  • Avsnitt
    100
  • Åldersgräns
    Barnvänligt
  • Copyright
    © 2026 Grow Letter Media, LCC
  • Programmets webbplats
    New Media

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