On Strategy Showcase Fergus O’Carroll

I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency for companies that want to drive growth) for sponsoring this year's effectiveness series. Learn more at www.GALE.agency

Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.

We're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More at www.analyticpartners.com/onstrategy

We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com

We're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More at MAE.academy.