plugin.fm

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plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

  1. Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

    2025-06-19

    Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

    Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

    1 tim 16 min
  2. How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

    2025-05-28

    How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

    We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

    38 min
  3. How to Win at Developer Marketing – with Meg Scarborough

    2025-05-14

    How to Win at Developer Marketing – with Meg Scarborough

    In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers. Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials. If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out more interviews with makers and marketers.

    36 min
  4. Creating Effective Product-Led Content with Tom Whatley

    2025-04-30

    Creating Effective Product-Led Content with Tom Whatley

    In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems. Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes. Episode Contributors: Tom Whatley — Guest Patrick Rauland — Host Zee Hazan — Audio and video quality control Egzon Salihu — Audio and video editing Goran Mirkovic — Content research and preparation Scott Murcott — Content QA Stefana Zaric — Research and preparation

    47 min
  5. From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

    2025-04-16

    From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

    In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources. We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

    50 min
  6. Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus

    2025-04-02

    Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus

    We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or looking to refine your approach, this episode is packed with actionable insights to help you create a marketing engine that works.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

    40 min
  7. Owning Your Niche and Building a Personal Platform with Erica Schneider

    2025-03-19

    Owning Your Niche and Building a Personal Platform with Erica Schneider

    Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

    33 min
  8. How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall

    2025-03-03

    How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall

    With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head t plugin.fm to check out previous episodes.

    47 min
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Om

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

Information

  • Skapad av
    Freemius
  • Aktiva år
    2023 - 2025
  • Avsnitt
    33
  • Åldersgräns
    Barnvänligt
  • Copyright
    © 2023 - plugin.fm
  • Programmets webbplats
    plugin.fm