PracticeCare

Carl White
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PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

  1. Lisa Levesque on The Pros and Cons of Expanding to More Locations

    −2 d

    Lisa Levesque on The Pros and Cons of Expanding to More Locations

    There’s a saying in business: if you’re not growing, you’re dying. I personally don’t believe it but it’s popular. One way to grow is to add more locations. Is it a good idea for you? My guest today advises her clients on how to succeed in private practice, including when growing, and she’ll share her thoughts with us. Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence. In this episode Carl White and Lisa Levesque discuss: Pros of expanding to more locations Cons of expanding to more locations Whether or not there are good vs. bad times to start adding locations Alternative ways to grow Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Lisa Levesque www.linkedin.com/in/llevesque Video Resources Lisa Levesque Mentioned in this Episode Help with a vision statement: https://www.youtube.com/watch?v=dZShbB59giM Help with a mission statement: https://www.youtube.com/watch?v=1xs4I349cdc Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    36 min
  2. Dr. Ruth Mannschreck on Beware the Unsellable Practice

    2 juni

    Dr. Ruth Mannschreck on Beware the Unsellable Practice

    Just because you want to sell your practice doesn’t mean anyone wants to buy it. Just because you have a price in mind doesn’t mean anyone will pay it. My guest today lived this experience herself, and now she works with clients to help them get their practice into a sellable condition. Dr. Ruth Mannschreck is a dentist, practice management strategist and Owner/Founder of Shoreline Strategies LLC. Dr. Ruth built a successful practice from the ground up and in response to a life-altering experience with her family, reduced her practice hours from 40 to 25 per week. Despite the drastic change, the practice returned to its' previous revenue production and then moved forward to exceed those levels, allowing her to be with her family during a difficult time. This shift in perspective led her to create a streamlined business model that focuses on strong systems, building a high-performing team and fostering a magnetic company culture. In this episode Carl White and Ruth Mannschreck discuss: Her story of selling her own practice What an unsellable practice looks like What practice owners can do right now to make sure your practice is in sellable condition Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Ruth Mannschreck https://www.linkedin.com/in/ruthmannschreck/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    47 min
  3. David Zetter on The Annual Practice Check Up

    26 maj

    David Zetter on The Annual Practice Check Up

    Regular maintenance is a fact of life and never questioned. Annual physical. Change the oil in your car. Get your furnace checked out. Regular maintenance makes good sense. When is the last time you performed an annual check-up on your own practice? I’ll bet it’s been longer than a year. That’s not good. My guest today works with practices on all manor of operations, and he’ll tell us what to include in a practice annual check up. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management. In this episode Carl White and David Zetter discuss: The value of an annual check-up What to focus on when doing an annual practice check-up What David says to owners who say “we check in each month. We’re covered.” Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with David Zetter https://zetter.com/ https://www.linkedin.com/company/zetter-healthcare/ https://www.linkedin.com/in/djzetter/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    34 min
  4. Randall Avery on Keeping Financial Stress at Work

    19 maj

    Randall Avery on Keeping Financial Stress at Work

    Running your business is stressful. Probably the biggest stressor is financial. You carry that with you, but how do you keep it at work and out of your relationships at home? My guest today is a financial advisor who works with practice owners on their business and personal finances. He sees this question in a number of his clients, and he’ll share the advice he gives to them. Randall Avery, CFP®, CFA helps professionals, practice owners, and pre-retirees turn financial uncertainty into clarity and confidence. Clients often come to him feeling overwhelmed by big decisions around retirement, investing, taxes, and cash flow — unsure if they’re making the “right” moves. Randall’s role is to simplify the noise, help clients define what financial success means to them, and create a clear plan that supports both their life and their values. In this episode Carl White and Randall Avery discuss: How often he talks with clients about this topic The dangers of bringing financial stress home What he says to clients to help them out Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Randall Avery Facebook Personal - https://deasilwm.com/brunch-amp-budgets/ Facebook Business - https://www.facebook.com/DeasilWM LinkedIn -https://www.linkedin.com/in/randallavery/ YouTube -ttps://www.youtube.com/channel/UCEasRohhwof2xaNUr209kUw Instagram - https://www.instagram.com/rsadeasil50/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    39 min
  5. Dr. Heather Levites on How to Measure Marketing Strategies Well

    12 maj

    Dr. Heather Levites on How to Measure Marketing Strategies Well

    There’s a joke in marketing that was said a painfully long time ago yet still vexes people today, and it’s this: I know half of my marketing is working, I just don’t know which half. It doesn’t have to be that way. Marketing strategies can be tested for their effectiveness, and my guest today will share her insights on how she does it. Dr. Heather Levites is a Board-Certified Plastic Surgeon with a special interest in advanced cosmetic surgery. She earned her undergraduate degree at MIT after attending an arts high school in New York City. She earned her MD from the State University of New York at Stony Brook, and completed her plastic surgery training at Duke University. She went on to complete an additional fellowship year of specialized training in aesthetic surgery in Charlotte. Dr. Levites opened the doors to her own practice, LevityLifts, in August 2025. Additionally, Dr. Levites is Clinical Faculty at Duke University. In this episode Carl White and Dr. Heather Levites discuss: The core parts of her own marketing plan to grow her practice Her own journey to test those core parts well and what she learned Her advice to practice owners struggling with marketing effectiveness Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Dr. Heather Levites https://www.instagram.com/levitylifts https://www.facebook.com/LevityLifts https://www.tiktok.com/@levitylifts?_r=1&_t=ZP-92sdlKmD62o Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    45 min
  6. Vinny Sankaran on The Weaponization of AI in RCM

    5 maj

    Vinny Sankaran on The Weaponization of AI in RCM

    As AI makes billing faster, it also makes it easier for bad actors to target practices and their revenue cycle. My guest today works extensively in RCM, and implements AI in RCM, and he’ll open our eyes to the dark side and how to fight back.  Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At MBWRCM, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance. In this episode Carl White and Vinny Sankaran discuss: AI-Driven Phishing and Fraud: How hackers are using Generative AI to create hyper-realistic fraudulent claims and payment redirect requests. The Evolving Cybersecurity Landscape: Why RCM systems are now the primary target for ransomware due to the high value of PHI and financial data. Defensive AI: Using AI to detect patterns in billing data that indicate a breach or fraudulent activity before it’s too late. Building a Redundancy Plan: Practical steps for independent practices to ensure continuity of claims processing during a widespread cyber outage. The Ethics of AI in Security: Addressing the liability shift when AI makes a decision that leads to a data exposure. Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Vinny Sankaran https://www.linkedin.com/in/vinodsankaran/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    43 min
  7. Lorianne Isaacon on Getting Onboarding Right

    28 apr.

    Lorianne Isaacon on Getting Onboarding Right

    A material cost in a practice is the cost of replacing staff. One of the bigger people mistakes practices make is not properly onboarding and training a new hire. You wouldn’t think so given the costs, but it happens all the time. My guest today helps her clients with a variety of HR needs, including onboarding and training, and she’ll help us understand how to get onboarding right. Lorianne Isaacson is the founder of Personnel Matters, a company dedicated to helping business owners create stability, structure, and scalability through strong people systems. With decades of experience in operations, healthcare, and organizational development, Lorianne is known for turning chaos into clarity by building documented processes, clear roles, and accountability frameworks that allow businesses to thrive without owner burnout. Through Personnel Matters, she partners with small to mid-sized companies to design company blueprints and owner legacy frameworks that reduce turnover, improve performance, and create confident teams—so owners can step out of daily firefighting and into sustainable growth and lasting impact. In this episode Carl White and Lorraine Isaacson discuss: What it takes to get onboarding right Why so many practice owners make mistakes when onboarding The onboarding mistakes Lorraine typically sees with her clients Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Lorraine Isaacson https://www.linkedin.com/company/achieve-stability, https://www.facebook.com/AchieveStability Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    38 min
  8. David Zetter on Why ERISA Is Your Friend

    21 apr.

    David Zetter on Why ERISA Is Your Friend

    When it comes to the law, the reflex is to say “I just want to stay out of trouble.” Of course you do, but can the law ever be your friend? Yes it can, especially if you know it better than the guy on the other side of the table. My guest today is an expert on ERISA, a law that is quite broad and applies to practices almost daily. He helps his clients apply ERISA to their benefit, and he’ll give us a few tips on this episode. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management. In this episode Carl White and David Zetter discuss: ERISA – its definition and scope, and the role of a fiduciary How practice owners can invoke ERISA to fight health insurance carriers 1) on systematic denials, 2) when the carrier is negligent, and 3) if a dispute goes to court How to fight an ERISA dispute related to a denial or underpayment Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with David Zetter https://zetter.com/ https://www.linkedin.com/company/zetter-healthcare/ https://www.linkedin.com/in/djzetter/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    43 min
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Om

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

Information

  • Skapad av
    Carl White
  • Aktiva år
    2022 - 2026
  • Avsnitt
    227
  • Åldersgräns
    Barnvänligt
  • Copyright
    © MarketVisory Group, Inc.
  • Programmets webbplats
    PracticeCare

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