Profitable Mindset Charlotte Smith

Click HERE to Reinvent Your Farm Marketing: Free Training

There are three crucial elements your marketing MUST include to be successful.

And by successful, I mean you sell all the products you want and need to sell.


And you sell them at the price you need to be profitable.


Link to sign up here

The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible.


Many people think farming is not a lucrative endeavor.

My clients prove them wrong every day.

My clients are selling out, often at the highest prices around.

Like Hannah Boggs selling $50-$80 chickens. 

Not because she likes to charge a lot, but because that’s what she must charge on her small-scale farm to cover costs, pay her employees and make a profit.

My clients, farmers from all over, can do this because they've studied with me and coached hard with me to learn the simple marketing steps


I'll be teaching these steps on April 22nd during my free training, “Reinvent Your Marketing.”

The feedback I offer will help you in all your marketing, including how you write emails and the pages on your website.


You'll want to be there, watch and learn. Sign up even if you can't make it at 10 Pacific - you'll get the replay.

​Sign Up HERE.​

Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success:
"Sold 80% of my flower subscriptions with ONE email after you rewrote it" Another farmers rewrote her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" This WILL be you if you implement even half of what I teach during my “Reinvent Your Marketing” free training.

My clients learn that people will buy ANYTHING they offer for sale on their farms.


They experience this because they are learning how to craft expert marketing that creates sales.

They learn how to sell people on their products in a non-icky, non-salesy way and find that people love giving them money.

And these customers don’t complain about the prices their farmers, my clients, have to charge.

And I’m going to help you learn this skill, too.


This is “Reinvent Your Marketing.”

For farmers.

Yes. FREE.

April 22nd. (replay sent same afternoon)


Get feedback on one piece of your marketing that makes your 2024 goal inevitable.


Learn from others' feedback.


Let’s go.


Click HERE to Sign Up​

When you sign up, you'll receive an email with instructions on how to request your marketing be reviewed.


See you there,

Charlotte

PS: You'll also receive the limited-time replay when you sign up.

Click HERE to Reinvent Your Farm Marketing: Free Training

Hannah Boggs, a South Carolina farmer, was gearing up to have her first baby in November but was overwhelmed with work AND not making money on her farm.
 
Knee-deep in manure and maternal instincts, she wondered how on earth she'd manage to raise both her crops and her newborn without losing her mind in the process.
 
She stumbled on this very podcast and knew I could help - she immediately decided to start coaching with me last August. 
 
Click The Link Above to Listen to Hannah’s Story of Balance and Profit
 
Hannah dove into my time management program and learned to juggle motherhood, farming, and the occasional pig on the loose.
 
With calm and control.
 
She got coaching on her fear of raising her chicken prices. She KNEW they were losing money, but she was scared of losing customers.
 
Not one customer batted an eyelash at her 70% price hike. (sooo many farmers are way undercharging, so a 70% increase is not unusual actually to make a profit.)
 
She made back her investment in the program within six weeks. 
 
As Hannah's due date loomed closer, her life actually became calmer.
 
Hannah has defied the status quo and now has employees helping out, and she makes money.
 
On a farm.
 
With a newborn.
 
With calm, ease, balance, profit.
 
And she does it all with self-described, “frolicking in the field with my son.”
 
Listen and Hear How Hannah Built a Profitable Farm on the Profitable Mindset Podcast
 
Warmly,
 
Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training

Today I spill the beans in one of the most powerful episodes I could ever offer, as I share with you how to attract and hire high-quality employees.

Tune in to episode 203 to Listen and Learn

In this episode, you’ll learn:
Three crucial things you MUST include in your ad for it to be effective  How to avoid the crucial mistake I made in my ad that attracted criminals!! The key questions to ask in interviews and what to do after the interview  Even if you don’t think you’re ready to hire yet, you'll want to listen.


Think you can't afford to hire help?

I've got you! I address that, too.

If you want to build a profitable, sustainable farm, you’ll need to scale, which means hiring help at some point.

EVEN IF it's just for a few hours a week. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare.

I've lived that hiring-wrong nightmare and in the episode, I share one key phrase you'll include in your job ad so you avoid the nightmare I lived. 

Today’s episode will help you get started the right way so you can successfully attract and hire the best employees for your farm this season.


Listen in to today's episode to avoid nightmare hires and attract the best employees.

Warmly,

Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training

When I started my farm 15 years ago, I was a one-woman show. It was me, my overalls, and a big dream.

After about a month of milking cows twice a day, seven days a week, and running kids to basketball games in between, it was time to admit defeat that I could NOT do it all myself.


I needed a really reliable farmhand who's not afraid of a little manure and a lot of udder chaos!

If you’re struggling to get everything done AND make money, this week’s episode will help.

If you don’t think you can afford to hire help, this episode's REALLY going to help you.

I walk you through how to create a job description that you can turn into an ad to make your first (or tenth) hire.


Plus, I’m sharing the very first thing you need to do if you want to hire employees but don’t think you can afford to yet.
 
This is part one of three that'll move you closer to finding help with the manual labor so you can focus on building a profitable farm.

Warmly,

Charlotte




 

Click HERE to Reinvent Your Farm Marketing: Free Training

Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm? 


Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants?

What's best? There are so many options for selling!

And there are pros and cons to all options.


Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling.

They say they love the control over their schedule they have. 

They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock.


When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them.


Today I share my step-by-step process and I have the exact steps l use.


You'll also learn:
my strict boundaries that ensure everyone shows up to get their order  the technique I use to make sure my costs are covered while still offering "free delivery" understand how "if you confuse them, you lose them!" Use my process as a guide—it may not work exactly for you, but take what works and add your own spin.


Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process.


Enjoy,


Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training

Today on the podcast, you’ll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance.
 
Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee.
 
>>Tune In To Hear Glenna’s Success Story HERE
 
That’s NOT what she dreamed of doing with her Business Ag degree - she dreamed of having her own farm.
 
But she knew it couldn’t look like her dad’s farm  - growing up on her family farm, she rarely saw her dad! He came home every night at 9 PM, ate dinner, and fell into bed long enough to get up and do it all again the next day.
 
She’s building a farm that she can pass on to her kids - they don’t want a farm life that requires 18-hour days and lots of debt! They want to take over a money-making business.
 
So she joined my 5X Your Farm Sales program last August, and you’ll hear about her success today.
 
“You’ve empowered me by teaching me how to make money on this land using the marketing strategies and business planning you teach.”
 
Glenna says: 
For several years, my farm was just limping along, making enough to buy seeds for the next year.
 
But when I did your farm marketing business planning, the next year we made 30% MORE sales than I’d even planned on in my wildest dreams!
 
I couldn’t afford NOT to do this program! 
 
I’m paying my kids and making a nice profit.
 
“You’ve helped me create proof I can make enough money to have a sustainable life with my family.”
 
 >>Listen to Glenna’s story Today on the Profitable Mindset Podcast

Glenna's an example of what's possible for you, too, when you implement the mindset and marketing strategies I teach.

See you in the episode!

Warmly,
Charlotte