The Edward Show

Edward Sturm
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Founder and go-to-market stories from the lens of a world-class marketer.

  1. −8 H

    Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

    E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions, citations, share of voice, sentiment) This is a must-watch if you want to understand where SEO is heading in 2026 - and how to avoid the mistakes even huge brands like HubSpot made. ⭐️ Gagan Ghotra’s post - https://x.com/gaganghotra_/status/1972968409995624781 ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ Work Momentum During a Flood - https://www.youtube.com/watch?v=HTnjb-BGBIQ ⭐️ 1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On - https://www.youtube.com/watch?v=A8X4y9yDP18 ⭐️ How I Run SEO Experiments - https://youtu.be/bwWFAnc_cB4?si=moUBLZO5o-BSZ77Z 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Flood That Almost Stopped the Podcast 01:23 Introduction to HubSpot's Inbound 2025 Conference 02:11 Gagan Ghotra's Insights on HubSpot's Strategy 02:22 HubSpot's Content Strategy Shift 03:20 SEO Challenges and Changes at HubSpot 05:40 Focusing on Product-Related Topics 07:50 Experimenting with New Tactics 08:42 Updating and Pruning Content 11:17 Adopting New Metrics for Success 12:00 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #contentmarketing #seotips #digitalmarketing

    13 min

  2. −1 D

    ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?)

    E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What OpenAI just announced about ChatGPT shopping - How the new Agentic Commerce Protocol (ACP) works - Why SEOs are calling this a potential goldmine for small + medium sellers - The big risks: wrong product recommendations, fraud, and chargebacks - Reactions from top SEO voices like Harpreet Singh, Lily Ray, and Yoast’s founder Plus, I share why this could be a massive opportunity (or total flop) for anyone in SEO, digital marketing, and e-commerce. ⭐️ The announcement - https://x.com/OpenAI/status/1972708279043367238 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Podcast Streak 00:34 Exciting News: ChatGPT Introduces Checkouts 01:26 How ChatGPT's Checkout Works 03:30 SEO Community Reactions 07:56 Concerns and Future Implications The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #ecommerce #digitalmarketing

    12 min

  3. −2 D

    Google Kills “num=100”: Why It’s Actually Good for SEOs

    E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be good news for SEOs? I share a positive take on why this change might help you, plus a wild story of an “SEO expert” who nearly destroyed a site by disavowing all of its good backlinks. What you’ll learn in this episode: - Why Google killed num=100 and what it really means for SEO in 2025 - How AI tools like ChatGPT and Perplexity play into this update - The backlink disavow disaster that almost tanked a site - Two big lessons every SEO should remember about links and hiring help ⭐️ Google removing number=100 is actually good news for SEOs - https://www.reddit.com/r/SEO/comments/1nmpbgt/google_removing_number100_is_actually_good_news/ ⭐️ SEO 'Expert' just uploaded Google disavow file with all our good links - https://www.reddit.com/r/SEO/comments/1ndtz8n/seo_expert_just_uploaded_google_disavow_file_with/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Today's SEO Topics 00:48 Google's Removal of num=100: A Positive Take 02:08 The Future of SEO in a Changing Landscape 03:51 Crazy Story: Disavowing Backlinks Gone Wrong 05:07 Lessons Learned from Disavowing Backlinks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #disavowfile #backlinks #digitalmarketing

    8 min

  4. −3 D

    Lovable’s Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling?

    E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off this explosive growth, what they’re doing right, and where their strategy could backfire. From bottom-of-funnel keyword targeting to risky programmatic scaling, there are big lessons here for anyone running SEO at scale. You’ll learn: - How Lovable is using programmatic SEO to dominate long-tail, high-intent keywords - Why their hub page structure may be weakening their SEO impact - The risks of scaling too fast without human review - Key takeaways you can apply to your own SEO strategy Lovable’s results are impressive, but are they building long-term authority - or risking a manual penalty from Google? Let’s find out. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Lovable's SEO Success 00:33 Understanding Lovable's Platform 00:52 Mark Lou’s Insights on Lovable's Marketing Strategy 01:45 Exploring Lovable's Programmatic SEO 02:33 Analyzing Lovable's SEO Landing Pages 03:59 Issues with URL Structure and Hub Pages 04:47 The Sloppy How-To Guides 05:03 Lovable's Backlink Profile and Domain Authority 09:22 SEO Strategy Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #ProgrammaticSEO #blackhatseo #searchengineoptimization #digitalmarketing

    14 min

  5. −4 D

    LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

    E816: How brands show up inside AI search - what still works, what’s dead, and how to play the long game without getting sucked into spammy tactics. Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content “works”…until it doesn’t, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor different sources. We also bust myths around Schema/EEAT and LLM.txt, talk Cloudflare vs AI crawlers, and outline the 20% moves that get 80% of results. What you’ll learn: - How (and when) LLMs can be manipulated - and why it’s fragile - Short-term content spam vs sustainable brand/authority building - Model biases: Reddit/YouTube/editorial sources and “fan-out” queries - Transactional SEO in an AI world (and why it still converts) - The truth about Schema, EEAT, and LLM.txt (correlation ≠ causation) - Cloudflare’s AI crawler blocking and what it means for visibility - Practical brand signals that move the needle across AI and search Guest: We’re joined by Malte Landwehr, the founder of Peec AI - a tool that tracks brand visibility inside LLM answers across ChatGPT, Perplexity, Google AI Overviews, and more. Takeaways: - Be obsessively consistent in how you describe your brand everywhere - Earn mentions on the sources your audience (and the models) already trust - Prioritize durable, transactional pages; let info content support authority - Use model “fan-out” behavior to inform content angles and titles If you enjoyed this, subscribe for daily deep dives on AI, SEO, and growth. ⭐️ Malte Landwehr on 𝕏 - https://x.com/MalteLandwehr ⭐️ Malte Landwehr on LinkedIn - https://www.linkedin.com/in/landwehr/ ⭐️ Peec AI - https://peec.ai/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Spammy SEO Techniques 00:55 Short-Term Gains vs. Long-Term Strategies 04:34 AI Tools and Content Strategies 10:13 Understanding AI and SEO Correlations 23:32 Debunking SEO Myths 40:28 Grok and Claude Artifacts in Google Search 41:18 Key Recommendations for New Websites 43:35 Cloudflare's AI Crawler Block Controversy 45:38 The Future of SEO and AI Search 53:35 Transactional vs Informational SEO 01:13:57 Building Authority and Trust in SEO 01:16:52 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #seotips #llmstxt

    1 tim 18 min

  6. −5 D

    1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On

    E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it’s changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it. We cover: - What Google Discover actually is (and why most people don’t know it exists) - The new features rolling out in 2025 - Strategies site owners can use to get visibility and traffic - Why this could be the most overlooked SEO traffic source right now If you’re serious about SEO, you can’t afford to ignore Google Discover. ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra’s website - https://gaganghotra.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Welcome 00:09 Overview of Google Discover 00:39 How Google Discover Works 01:37 Strategies for Visibility in Google Discover 03:22 Changes in Google Discover 04:59 Optimizing for the New Google Discover 06:14 Discussion on Google Discover's Reach and Impact 12:32 Final Tips and Recommendations 15:31 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #growthhacking

    17 min

  7. −6 D

    How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents)

    E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for “autonomous businesses,” and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three founders built a revenue engine in half a year without paid ads - The principle of human + AI collaboration - not replacing people, but creating “100x versions” of each founder through AI agents - Claude-powered content workflows - how they designed prompts and projects that consistently generate viral LinkedIn posts - Founder-led marketing - growing from 2,000 to over 33,000 followers on LinkedIn in six months - LinkedIn automations - agents that review posts, qualify leads, manage invites, and initiate lightweight outreach - Zero-CAC funnel design - how inbound from LinkedIn converts directly into demos and customers - Qualification and ICP focus - targeting SMBs using Slack and HubSpot with founder-led sales motions - Building agentic workflows - Slack-based agents that handle inbound leads, CRM updates, pipeline routing, meeting prep, and follow-ups - The autonomous business model - scaling with intelligence instead of headcount and rewriting the startup playbook - Growth channels beyond LinkedIn - podcasts, founder storytelling, and partner-led distribution - The $10M ARR per employee moonshot - how Swan is attempting to create a new model of company building This episode is both a case study and a practical guide for founders, marketers, and operators who want to understand how AI agents can power growth without traditional overhead. ⭐️ Amos Bar-Joseph on LinkedIn - https://www.linkedin.com/in/amos-bar-joseph/ ⭐️ Amos Bar-Joseph’s newsletter - https://swan-ai.beehiiv.com/ ⭐️ Amos Bar-Joseph’s custom GPT - https://chatgpt.com/g/g-6800e20892b8819181df24a31ccdbf96-autonamos ⭐️ Swan - https://getswan.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Business Overview 00:27 AI Collaboration and Automation 01:04 LinkedIn Engagement and Performance 08:39 Scaling Strategies and Marketing Channels 11:01 Setting Up Automations 19:57 Building a Powerful Narrative 22:23 Automating LinkedIn Content 23:43 Choosing the Right AI Path 24:10 Crafting the Perfect Post 24:50 Leveraging AI for Engagement 25:56 Iterating on Content Strategy 28:57 Automating Lead Analysis 31:45 Preparing for Meetings with AI 37:01 Scaling with Founder-Led Marketing 44:11 Future of AI in Business 45:31 Final Thoughts and Contact Information The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #growthhacking #buildinpublic #artificialintelligence

    47 min

  8. 25 SEP.

    Why UX Beats SEO Best Practices (and Gets Better Rankings)

    E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I’ve used to grow traffic, improve conversions, and build long-term SEO wins. What you’ll learn: - Why pogo sticking hurts your SEO and how UX prevents it - The power of clarity over cleverness in copy and design - Real examples of copy tests that improved conversions - How information architecture improves both crawlability and user navigation - Progressive disclosure: showing details at the right time - The importance of consistent design patterns across your site - How headings, white space, and scannable layouts keep users engaged - Why mobile-first design is essential for SEO and usability - The role of page speed and how to test it the right way (not just with tools) - Accessibility principles that improve SEO and user trust - How to use alt text effectively to describe images and improve content - Smart pop-up timing that helps instead of hurts - Matching search intent with the right content and layout - Using Fitts’s Law to improve calls-to-action and navigation - How to create helpful 404 pages that preserve SEO value and guide users SEO gets people in the door, but UX makes them stay. If you want higher rankings, more conversions, and repeat visitors, focusing on UX is non-negotiable. ⭐️ First 1000 Newsletter - On Cute Copy - https://read.first1000.co/p/about-cute-copy ⭐️ Fitts’ Law: https://www.figma.com/resource-library/fitts-law/ ⭐️ Alexander Vilinskyy - https://www.linkedin.com/in/vilinskyy/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Unconventional SEO 00:38 Why User Experience Matters for SEO 01:23 Clarity Over Cleverness 03:08 Importance of Information Architecture 05:40 Mobile-First Design Principles 06:46 Testing and Page Speed 07:47 Accessibility and Pop-Ups 08:21 Understanding User Intent 08:52 Fitts’ Law and Easy Navigation 09:27 Handling Errors and 404 Pages The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #searchengineoptimization #digitalmarketing #uiux

    11 min
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Founder and go-to-market stories from the lens of a world-class marketer.

Information

  • Skapad av
    Edward Sturm
  • Aktiva år
    2023 - 2025
  • Avsnitt
    300
  • Åldersgräns
    Barnvänligt
  • Copyright
    © 2023
  • Programmets webbplats
    The Edward Show

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