SGPT Marketing

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Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. −6 d

    Generate Higher Quality Leads in 2026

    Generating more leads isn't the goal anymore - generating better leads is.   In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency.   You'll learn: Why specific ad creatives outperform generic fitness marketing How testimonials and social proof dramatically improve lead quality Why your local reputation matters more than ever The importance of giving your marketing strategy time to build momentum How to attract prospects who already trust your brand before they speak to you   If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that.   Listen to our episodes on testimonials👇 Why You Need to Build Trust in 2026 (Spotify) (Apple) Why Building Trust Will Grow Your SGPT Gym (Spotify) (Apple)   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    11 min

  2. 22 juni

    How to Make £2,500 from a 1 Hour Workshop

    Can a one-hour workshop generate thousands in revenue for your gym?   In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.   You'll learn how to: Choose a workshop topic that attracts your ideal clients Create ads that fill the room with qualified prospects Improve attendance rates through smart follow-up systems Structure a workshop that builds trust and authority Present an offer that converts attendees into paying clients Maximise revenue with effective post-workshop follow-up   If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    15 min

  3. 15 juni

    Webinar Replay - £200K Per Month in Our SGPT Gyms

    Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.   If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.   In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure.   Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away.   Enjoy the replay, and if you have any questions, we'd love to hear from you.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    38 min

  4. 8 juni

    How to Stop Members Leaving Your Gym

    How do you stop members leaving your gym and why does retention matter so much for growth?   In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.   You'll discover: • Why customer lifetime value is the most important metric gym owners overlook • How better retention can turn a 4x ROAS into a 22x ROAS • The 90-day member check-in system that keeps clients engaged long-term • How to identify members at risk of leaving before they hand in notice • Why coach follow-up messages are a non-negotiable retention tool • The role social media and organic marketing play in keeping current members loyal • How to build retention systems that scale without relying on individual coaches   If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    16 min

  5. 1 juni

    Why You Need a Holistic Marketing Strategy

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Are you relying too heavily on one source of leads for your gym?   In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed. Using examples from INTENT91's five locations, George explains how to build multiple lead-generation systems that work together to create consistent growth and protect your business when one channel slows down. In this episode, you'll learn: Why relying solely on Meta ads is risky, even when they're performing well How email marketing can reactivate old leads and former members The power of local business partnerships and community relationships How to create referral systems that generate high-quality leads consistently Why a diversified marketing strategy creates more predictable revenue and growth How INTENT91 uses multiple channels to maintain lead flow across five locations   If you're looking to build a gym that continues to grow regardless of platform changes, market conditions, or seasonal fluctuations, this episode will show you how to create a marketing ecosystem that works for you all year round.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    13 min

  6. 28 maj

    £200,000 Revenue Per Month at Our SGPT Gyms

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym?   In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model.   Inside this episode, we cover: The SGPT business model that creates profit and avoids capacity issues The marketing systems that generate predictable leads month after month Sales processes that turn enquiries into paying members Building a team that allows you to step out of the day-to-day and gain more freedom Why systems, not emotions, are the key to scaling sustainably   If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    15 min

  7. 18 maj

    How to Know if Your Marketing is Good or Not

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good?   In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.   Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.   Inside the episode, Miles covers: Why likes, followers and engagement can be misleading The biggest mistake he made early on with Instagram marketing Why your marketing should be judged by sales, not opinions The key KPIs every SGPT gym owner should track How to diagnose where your marketing system is breaking down The difference between a lead generation issue, system issue and sales issue Why gym owners must make decisions based on data, not emotion How to use lead-to-sale percentages to improve performance   If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    14 min

  8. 11 maj

    The Easiest Way to Generate High Quality Leads in Your SGPT Gym

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Listen to other Meta Ads episodes below:    How to Win with Meta Ads in 2026: Spotify Apple Podcasts   Paid Ads: What to Know for 2026: Spotify Apple Podcasts     Meta Ads: What Matters Most: Spotify Apple Podcasts   How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?   In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.   Inside the episode, Miles covers: Why referrals are still the highest-quality lead source in 2026 How to build referral systems that generate leads automatically Why Meta ads remain the fastest way to generate leads at scale How to use brand messaging to attract better-fit prospects Why your website, Instagram, reviews and emails must all align The key difference between high lead volume and high lead quality How to improve your lead-to-sale conversion rate over time   If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    13 min
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Om

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Skapad av
    HAMPER
  • Aktiva år
    2023 - 2026
  • Avsnitt
    96
  • Åldersgräns
    Vuxet innehåll
  • Programmets webbplats
    SGPT Marketing

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