Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Jay Myers
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The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

  1. −14 h

    REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You

    Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come back without a subscription doing the work. We build a proper cohort on the whiteboard where a proud 40% becomes a 25% that tells the truth, I show you how to pull yours with Sidekick in about ten minutes, and I give you a simple four-profile grid to know exactly what to do next. This is episode three of the Repeat Commerce series, and it adds two more lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD  Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/  KEY TAKEAWAYS Why isn't revenue or ROAS enough to tell you if your store is actually healthy? Is Shopify's returning customer rate wrong, or is it just answering a different question? How do subscriptions quietly inflate your repeat rate and hide a leak? How do you build a proper cohort to find your true elective second-purchase rate? What's the fastest way to pull this number using Sidekick on any Shopify plan? Which of the four repeat-commerce profiles is your store, and what should you do about it? ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

    REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You

  2. −3 d

    REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

    Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series. GET YOUR SCORECARD - https://www.shopify1percent.com/downloads/repeat-scorecard/  Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!    KEY TAKEAWAYS What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores? What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)? How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds? Why can two strategies produce identical revenue and do opposite things to your bank account? What does investing in retention actually look like beyond sending more newsletters? What's the Repeat Commerce Scorecard, and how do you start yours today?   ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

    REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

  3. 7 juli

    The ONE Thing AI Can't Copy About Your Shopify Store - with Matt Edmundson

    ⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google searches now ending without a click and ad costs climbing every year, the brands winning on Shopify aren't the ones spending more. They're the ones nobody can be. This one gets tactical fast. So if you're asking yourself "How do I compete with AI on Shopify?" or "How do I build a Shopify business worth selling?", this episode is for you! 💡 KEY TAKE-AWAYS: Why the same Shopify business at the exact same revenue can sell for a 3x multiple or a 9x multiple, and the one factor that decides it The acquisition strategy Matt uses to buy brands without actually paying for them What happens to your store's value the day you can disappear for three months and nothing breaks Why "AI slop" product pages are quietly turning your Shopify store beige, and how to spot if yours is one of them The six channels you need for organic traffic now that Google, YouTube, and social search are all at parity The llms.txt trick (and the little footer link) Jay's testing to get AI to actually recommend his brand correctly Why your repeat purchase rate, not your ad spend, is the number that builds a business worth wanting 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Aurion (Matt's company): https://www.auriondigital.com/ The eCommerce Podcast (Matt's show): https://www.ecommerce-podcast.com/ Matt Edmundson (personal site, STORY-SEO framework, 90-day Instagram challenge): https://www.mattedmundson.com/ Matt on LinkedIn: https://www.linkedin.com/in/mattedmundson/ Vegetology (Matt's vegan supplement brand): https://www.vegetology.com/ Profit First by Mike Michalowicz: https://mikemichalowicz.com/ Naked Nutrition: https://nakednutrition.com/ Descript (transcription and editing): https://www.descript.com/ Aqua Voice (voice dictation): https://withaqua.com/ llms.txt spec (just Google "llms.txt" if the link changes): https://llmstxt.org/

    The ONE Thing AI Can't Copy About Your Shopify Store - with Matt Edmundson

  4. 1 juli

    REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives?

    This is episode one of my new Repeat Commerce series, a run of about 20 episodes all about the business of the second order, the third order, and the tenth. I'm starting with the argument the whole series is built on: repeat commerce should be the default way you build a Shopify store, not the thing you get to later. The average new customer now costs merchants around $29 in losses while the average repeat sale makes about $39 in profit, so the second order isn't a bonus, it's the actual business. In this one I break down the three lies that got ecommerce hooked on acquisition, and I walk you through pulling two numbers in your Shopify admin that most merchants have never looked at. Grab those numbers before the next episode, because we're going to spend this series moving them. KEY TAKEAWAYS Why does the average new customer now lose you money on the very first order? What are the three lies that got ecommerce addicted to acquisition? Is retention really an email problem, or is it a design decision you're skipping? Why does waiting until you scale to fix repeat make it harder, not easier? Where do you find your true repeat purchase rate in Shopify (and how is the default number fooling you)? What counts as a healthy repeat rate for your specific category? ⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️

    REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives?

  5. 26 juni

    What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?

    ⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance. So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you! 💡 KEY TAKE-AWAYS: Why is "blue" the most useless filter on your entire Shopify store? How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped The reason even Nike and Nordstrom can't actually show you every blue product they sell How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color No black is the same black, and that tiny difference is quietly costing you sales you'll never see Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog) The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer? 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Hoppn (Infinite Color Search): https://hoppn.com/ Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn Spyder Surfboards (go try the color wheel live): https://spydersurf.com/ Natalie Martin (shop by color, right in the header): https://nataliemartin.com/ Body Glove: https://www.bodyglove.com/ Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/ Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/  🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started

    What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?

  6. 21 juni

    SPECIAL EPISODE: Shopify Editions Spring 2026. What You Need To Know.

    ⭐️ Brought to you by SATHI, the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight. KEY TAKEAWAYS Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app? Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone? What can Sidekick do now that it works inside your other apps and not just Shopify? Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them? If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin? What's the one product description you should rewrite before you touch anything else? CHAPTERS 0:00 The fourth place your customers are buying 2:30 Feature 1 — Shopify Catalog + Agentic Home 8:00 Feature 2 — Campaign Autopilot, free on paid plans 11:45 Feature 3 — Sidekick now works inside your apps 17:15 Feature 4 — Analytics upgrades: Insights and annotations 21:15 Feature 5 — Rollouts: schedule and A/B test your theme 25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity 30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced 35:00 Feature 8 — Shopify Markets and Managed Markets 39:15 Feature 9 — Multi-entity selling on Shopify Plus 41:30 Feature 10 — POS v11 and the unified cart 45:15 Feature 11 — Smarter discovery in the Shop app 48:15 Three honorable mentions 50:30 Your 1% job for tonight

    SPECIAL EPISODE: Shopify Editions Spring 2026. What You Need To Know.

  7. 15 juni

    The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO)

    ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them. In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture. EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi  WE DISCUSSED:  The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes. "Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.) The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship. Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click. Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer. What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool. ABOUT THE GUESTS Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks. LinkedIn: https://www.linkedin.com/in/ronak06/ Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry. LinkedIn: https://www.linkedin.com/in/paulcchambers/ Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.   ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

    The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO)

  8. 9 juni

    Where Your Shopify Store Is Leaking Money (and how to fix it)

    Why is my Shopify store getting traffic but no sales? If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it. So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you! ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off 💡 KEY TAKE-AWAYS: What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong? The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it Why your average order value, not your conversion rate, is the metric quietly draining your profit The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026 The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV) The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/ eCom Collab Club (monthly Shopify and eCommerce meetup in London) Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com Google Analytics 4 (GA4): https://analytics.google.com Hotjar (heatmapping tool): https://www.hotjar.com Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

    Where Your Shopify Store Is Leaking Money (and how to fix it)
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The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

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