Speaking Your Brand: Public Speaking for Women Carol Cox

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected?
Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference?
That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute.
Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023.
I invited Cathy on the show to share with us:
Her background and what brought her to the Marketing AI Institute How Cathy and the team select speakers for MAICON and their other events What they look for in speaker submissions What makes a great speaker at their events (based on audience feedback) Tips she has for the listeners who want to speak at conferences >What they’re doing at the Marketing AI Institute and you can get involved



About My Guest: Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
 
Show notes at https://www.speakingyourbrand.com/388/ 
Marketing AI Institute: www.marketingaiinstitute.com
The Artificial Intelligence Show podcast: https://www.marketingaiinstitute.com/podcast-showcase 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Cathy McPhillips (guest) = https://www.linkedin.com/in/cathymcphillips


Related Podcast Episodes:
Episode 245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation

I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership.
This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!).
This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. 
My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur whose journey and work exemplify transformative thought leadership.
Laura's story is not just inspiring; it's a call to action for all of us to think bigger and challenge the status quo in our respective fields. 
Laura and I talk about:
The Expert Trap vs. Thought Leadership: Learn how professionals in academia, science, and other fields can transcend the confines of being labeled merely as experts to embrace the mantle of thought leadership, encouraging broader thinking and solutions to societal challenges. Laura's Inspirational Journey: From surviving domestic violence and navigating the challenges of early motherhood as a high school dropout to achieving a doctorate in education and becoming a beacon of change in the fields of educational leadership, sexual health education, misconduct prevention, and trauma-informed care. Addressing Systemic Issues: An in-depth look at how Laura's work is influencing industries and creating safer, more inclusive environments through training in trauma-informed care, restorative practices, and survivor support strategies. Overcoming Challenges: Laura shares their experiences of working in a climate of increasing legislative restrictions in Florida, reflecting on the implications for educators, advocates, and the communities they serve. The Power of Personal Storytelling: Discover the potency of integrating personal narratives into academic and professional discourse to connect more deeply with audiences and drive home the importance of the work being done. Breaking Free from the Expert Trap: Laura and I discuss practical strategies for academics and professionals to step into roles of thought leadership, including leveraging social media, understanding market rates for speaking engagements, and fostering a mindset geared towards impactful change.  
 
About My Guest: Dr. Laura McGuire (they/them or she/her) is an internationally recognized consultant, survivor, researcher, seminarian, and author of the book Creating Cultures of Consent (Rowman & Littlefield, 2021) and The Sexual Misconduct Prevention Guidebook: Consent and Conduct for Higher Education Campuses (Fielding University Press, 2022). They were named as one of the 2022 Champions of Pride by The Advocate magazine and are regularly featured in media outlets for their expertise and approachability. Dr. McGuire is a certified full-spectrum doula, professional teacher, certified sexual health educator, and vinyasa yoga instructor.
 
Show notes at https://www.speakingyourbrand.com/387/ 
Laura’s website: https://drlauramcguire.com/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Dr. Laura McGuire (guest) = https://www.linkedin.com/in/dr-laura-mcguire-276b87100/

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. 
When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast.
Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth.
Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their authentic selves and learn to navigate the world with empathy and confidence. 
Whether you're an artist, a public speaker, or someone looking to make a difference in your community, Theresa's insights offer valuable lessons on the transformative power of using your voice. 
Join us for this inspiring conversation and discover how you, too, can impact the world through the arts, performance, speaking, and beyond.
 Here are some highlights you won't want to miss:
Theresa shares her personal journey from finding solace and expression in singing and the arts during her childhood, to pursuing music education and vocal performance, and ultimately founding a nonprofit organization to fill a gap in the performing arts community in Central Florida. Discover the profound impact of the arts on young people, as Theresa explains how singing and performance can serve as powerful tools for emotional processing, developing empathy, and building confidence. Theresa and I delve into the importance of vulnerability, both in the arts and in life, sharing stories of transformation and the courage to use one's voice for advocacy and change. We explore the similarities between performing arts and public speaking, including overcoming fears, the importance of being present, and engaging with your audience to create a meaningful exchange.  
Show notes at https://www.speakingyourbrand.com/386/ 
Central Florida Vocal Arts: https://www.centralfloridavocalarts.org/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Theresa Smith-Levin (guest) = https://www.linkedin.com/in/theresa-smith-levin-7868a725/  
Related Podcast Episodes:
Episode 378: The Power of Women's Voices and Stories to Change the World Episode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene

You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences?
There is no *one way* to integrate stories into your talks.
Your story can be central to your talk or it can be a supporting element.
You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end.
In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and Teri Reuter, for a roundtable discussion on what they learned and insights they have for you as speakers.
 
They talk about:
Why they decided to attend our in-person retreat How they use storytelling in their talks Using the stage and body movement as part of active storytelling What it was like to practice with us and then get filmed


This audio is from a live broadcast we did on March 25, 2024. You can watch the video at https://www.youtube.com/watch?v=y_dRghtWuEE. 
 
Show notes at https://www.speakingyourbrand.com/385/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Darci Foshay = https://www.linkedin.com/in/darci-foshay-b902803b/ Dani Einsohn = https://www.linkedin.com/in/dani-einsohn-cpc-eli-mp-7254a24/ Teri Reuter = https://www.linkedin.com/in/terireuter/


Related Podcast Episodes:
Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker [Roundtable] Episode 311: 10x Your Speaking Skills

If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation.
My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall.
Neha and I talk about:
Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership message The different ways that thought leadership develops The benefits of giving your audience an acronym (framework) The power of storytelling for any topic and any audience and how learning this has influenced Neha’s writing Claiming the identity as a thought leader and what that means Her speaking experiences and insights (especially for those of you who may be procrastinators!)


About My Guest: Neha Pathak, MD, FACP, DipABLM, is lead medical editor at WebMD and is board certified in both internal medicine and lifestyle medicine. She's on the medical team responsible for ensuring the accuracy of health information on WebMD and reports on topics related to lifestyle and environmental impacts on health. Pathak is a graduate of Harvard University and Weill Medical College of Cornell University. She completed her certificate in climate change and health communication from Yale School of Public Health. She lives in Atlanta with her husband and children.



About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



Links: 
Show notes at https://www.speakingyourbrand.com/384/ 
Neha hosts WebMD’s podcast “Health Discovered”: https://www.webmd.com/podcasts/default.htm 
Neha’s article: https://yaleclimateconnections.org/2024/02/im-a-doctor-heres-what-western-medicine-misunderstands-about-nature/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Dr. Neha Pathak (guest) = https://www.linkedin.com/in/neha-pathak-md/


Related Podcast Episodes:
Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Dr. Teri DeLucca

You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three.
In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD.
You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks.
We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.
This audio is from a live broadcast we did on March 19, 2024. You can watch the video at https://www.youtube.com/watch?v=t2k6LFAjS-s. 
 
Show notes at https://www.speakingyourbrand.com/383/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Karen Williams = https://www.linkedin.com/in/blackvisualqueen/ Brigette Serfaty, PharmD = https://www.linkedin.com/in/brigetteserfaty/ Maria Flynn = https://www.linkedin.com/in/mariasflynn/


Related Podcast Episodes:
Episode 381: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1] Episode 374: Using Your Voice to Create Change in Yourself and Your Industry with Karen Williams