Test. Optimize. Scale.

Digital Niche Agency
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. 7 OKT.

    Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives

    Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in repositioned assets, Dr. Van has proven that purpose-driven investing can be both transformative and profitable. Raised in Section 8 housing in Berkeley, California, Dr. Van's mission is personal. That firsthand understanding of housing insecurity drives his relentless focus on dignity, opportunity, and stability for the underserved. Through The Proactive Realty Group LLC, he has created a blueprint for investing that tackles some of the nation’s most urgent challenges—housing affordability, social equity, and community revitalization. Website: https://proactiveincomefund.com/ LinkedIn: https://www.linkedin.com/in/dr-canaan-williams-aa3924b/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    55 min

  2. 5 SEP.

    Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding.

    Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of leading teams ranked #1 in revenue, percent to plan, and conversion dollars year after year. In this episode, Josh explains why EndoSound is gaining national attention from investors, physicians, and surgical centers. He breaks down how their technology lowers costs for patients, expands access to care in underserved communities, and opens new opportunities for doctors and facilities. Josh also talks about the company’s Reg CF campaign on Wefunder, how they attracted hundreds of investors, and why he believes crowdfunding is essential to the future of MedTech. Whether you’re a founder, investor, or curious about medical device innovation, you’ll hear real insights into testing, optimizing, and scaling a healthcare startup. 📌 Topics covered: - The rise of EndoSound and its impact on GI care - How equity crowdfunding is transforming MedTech - Why physicians and users are investing in the company - Lessons from raising millions in both traditional and retail capital - What’s next for EndoSound with Gen Two Raise Page: https://wefunder.com/endosound Website: https://www.endosound.com/ LinkedIn: https://www.linkedin.com/in/josh-cohn-236b623/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    38 min

  3. 29 AUG.

    Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way.

    Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow healthier crops with less damage. In this episode, we cover: • How farming robots reduce herbicides and protect soil health • Why tilling is like “a wrecking ball through your house” • The real issue in America’s food system: quality, not quantity • How equity crowdfunding is connecting farmers, consumers, and investors If you care about regenerative agriculture, AI in farming, or the future of food, you don’t want to miss this episode. Website: https://www.greenfieldincorporated.com/ LinkedIn:   / clintbrauer   Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    52 min

  4. 20 AUG.

    Ep. 212 - Jason Brents: From California teacher to film producer raising millions.

    In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in Hawaii. We discuss how Jason applied his business skills to the film industry, including raising over $3 million through equity crowdfunding and building partnerships to help OneDoor Studios grow. Jason also talks about his time living in China, his interest in literature, and his family life in Lake Tahoe. This episode covers filmmaking, entrepreneurship, and the process of building creative businesses, with practical insights from Jason Brents’ career. Like, comment, and subscribe for more conversations with industry professionals. Website: https://www.wego.one/ LinkedIn:https://www.linkedin.com/in/jasonbrents/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    56 min

  5. 20 AUG.

    Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets.

    This week’s guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for Fortune 500 companies, Andrew brings a rare blend of corporate strategy and entrepreneurial grit to Web3. From breeding CryptoKitties in 2017 to launching a 100-machine Bitcoin mining operation and structuring SPVs that deliver tax-advantaged returns, Andrew has carved out a unique position in the market, serving DAOs, L1s, and institutional investors who want real yield and verifiable reserves. When he’s not building funds or tokenized mining products, Andrew is speaking at blockchain conferences worldwide, connecting the dots between traditional finance, emerging tech, and decentralized infrastructure. Website: https://masterminedinnovation.com/ LinkedIn: https://www.linkedin.com/in/andrewscotteaston/Company LinkedIn: https://www.linkedin.com/company/mastermined/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    52 min

  6. 1 AUG.

    Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy

    This week’s guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who’s transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed media placements, protecting content integrity, and scaling without increasing overhead. If you’re a marketing or PR agency owner tired of pitching and chasing edits, this episode is your blueprint for working smarter. LinkedIn: https://www.linkedin.com/in/torkildson/ Company LinkedIn: https://www.linkedin.com/company/torkmedia/ Website: https://www.torkmedia.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency  Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    51 min

  7. 25 JULI

    Ep. 209 - Doug Wilmore: This Carbon Forestry Project Scaled 25x

    This week’s guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber practices to sequester carbon, protect native ecosystems, and generate long-term returns for investors, all while scaling a $300M+ asset base through community-first capital raises. Prior to World Tree, Doug drove the turnaround of a research pathology lab, increasing revenue by over 2,000% and leading it to a successful exit. His leadership spans both private and public sectors, including roles as City Manager for multiple California cities and Chief Administrative Officer of Salt Lake County, Utah, where S&P recognized his work as one of the most impactful public finance stories of the 2008 recession. Doug is known for combining mission-driven leadership with operational excellence, building organizations that drive both profit and impact. Website: https://worldtree.eco/ Company LinkedIn: https://ca.linkedin.com/company/world-tree-technologies-inc LinkedIn: linkedin.com/in/doug-willmore Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    51 min

  8. 11 JULI

    Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth

    From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal communities. 📈 For founders, marketers & investors in equity crowdfunding, venture capital, and experiential startups. Socials and website Linkedin: https://www.linkedin.com/in/charles-j-kropke-066419a/ Company LinkedIn: https://www.linkedin.com/company/thewindjammerway/posts/?feedView=all Raise Page: https://marketplace.vicinitycapital.com/offers/69 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

    41 min
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Information

  • Skapad av
    Digital Niche Agency
  • Aktiva år
    2020 - 2025
  • Avsnitt
    207
  • Åldersgräns
    Barnvänligt
  • Programmets webbplats
    Test. Optimize. Scale.