The AI Native Marketer

Jacob Gustin, Johanna Fagerstedt
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Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI. We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.

Avsnitt

  1. 6 MARS

    Varun Atrey: Building the AI-Native Marketing Engine at Legora

    In this session, Varun Atrey, Product Marketing Director at Legora, joins Johanna and Jacob to discuss the transition from "using AI" to building an AI-native organization. Varun details his journey of self-teaching AI development and shares a "ruthless" philosophy for automating the repetitive "work around the work". The conversation explores how AI is compressing product launch timelines, enabling high-touch enterprise account planning, and why a "first principles" engineering mindset is becoming a critical skill for the modern marketer. Tools mentioned Legora: Varun’s AI-native B2B enterprise software company. Mentimeter: The host organization and interactive presentation platform. Replit: A development platform Varun used to build early AI-driven marketing integrations. Notion & Notion AI: Used for building a central knowledge base and automating core messaging documents from product requirements. Peerbound: An AI tool integrated with sales calls to automatically flag customer testimonials and success stories. Gong: A revenue intelligence platform used to record and analyze sales conversations. Claude & ChatGPT: Large language models utilized for copywriting, research, and ideation.

    39 min

  2. 20 FEB.

    The Solo CMO’s Guide to AI with Ling Koay

    What happens when you are the only marketer in a deep-tech company, but you need to produce the output of an entire department? In this episode, we sit down with Ling Koay, CMO at Arevo, to discuss how she has turned AI into her "silent colleague". Ling shares her remarkably structured approach to AI-native marketing, moving beyond simple prompting into building complex workflows that handle what she calls "monkey work"—the repetitive production tasks that usually drain a marketer’s time. We dive deep into her "Source of Truth" system, where she distills massive amounts of scientific data into a conversational database that allows her to scale her expertise and creativity. In this episode, we discuss: The Three Stages of AI: Moving from basic Chat-GPT use to integrated workflows and, eventually, autonomous agents. Building a "Source of Truth": How Ling used NotebookLM to ingest over 60 scientific publications to create a company "brain" she can query 24/7. Content Production vs. Content Origination: Why production is "monkey work" and how AI allows humans to focus on high-level creativity and empathy. The Engineer-Marketer Mindset: Using tools like Make.com, Notion, and Reef to automate design and data management. The Future of the Human Marketer: Why AI actually makes us more human by freeing us up for PR, events, and relationship building. Featured Tools in this Episode: NotebookLM: For distilling complex scientific research. Notion: As the central database and "Source of Truth". Make.com: For building automated workflows between apps. Reef: For quick, high-quality design mockups without Photoshop. Canva: For day-to-day visual content. ChatGPT: As a constant brainstorm partner and "therapist".

    38 min
  3. Why Buy When You Can Build? with Johanna Ydergård from Lovable

    6 FEB.

    Why Buy When You Can Build? with Johanna Ydergård from Lovable

    In this episode of The AI Native Marketer, we are joined by Johanna Ydergård, currently at the AI-native startup Lovable and formerly the CMO at Detectify. Johanna takes us behind the scenes of how she transitioned a team of 15 down to 5 at Detectify while maintaining high-impact results by building a "human-in-the-center" automation map. Tools mentioned: Lovable: The platform Johanna currently uses to build internal tools and workflows. Make.com: The glue used to connect various dots in her automation workflows. Claude (specifically Opus 4.5): Johanna’s current favorite for high-quality writing and thought partnership. Gemini: Used as a step-by-step guide for building complex automations. Gong: For capturing the raw customer data needed for insight mining. Linear: The product tracking system they use to visualize roadmaps. Connect with Johanna Ydergård Connect with JacobConnect with Johanna

    37 min
  4. The "Prompt Patrol": How to Scale AI Adoption Across Your Company with Daan Dagevos

    23 JAN.

    The "Prompt Patrol": How to Scale AI Adoption Across Your Company with Daan Dagevos

    Moving from "playing around with ChatGPT" to building reliable, enterprise-grade AI workflows is the biggest hurdle for modern marketing teams. In this inaugural episode of The AI Native Marketer, we are joined by Daan Dagevos, Senior Automation & AI Strategist at Meister (the team behind MeisterTask and MindMeister). Daan takes us behind the scenes of how a privacy-conscious European SaaS company is successfully integrating AI into their daily operations. In this episode, we cover: The "Prompt Patrol": How Meister created a cross-functional squad (Marketing, RevOps, Legal, IT) to safely accelerate AI adoption across the company. Beyond "AI Slop": Daan’s specific workflow for generating high-quality, SEO-optimized blog content that uses Human-in-the-Loop (HITL) to ensure quality. The Tech Stack: Why Daan swears by AirOps over standard chat interfaces for building scalable workflows, and how he uses Zapier and Make to connect the dots. Automating Reporting: How to stop spending your Mondays copy-pasting data and start using AI to analyze the trends instead. Just Start Building: Why waiting for the "perfect strategy" is a mistake and how a "show and tell" approach wins internal buy-in. Links & Tools mentioned: Meister AirOps Zapier Make Connect with us: Connect with Daan Connect with Jacob Connect with Johanna

    41 min
  • 4 avsnitt

Om

Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI. We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.

Information

  • Skapad av
    Jacob Gustin, Johanna Fagerstedt
  • Aktiva år
    2 tn
  • Avsnitt
    4
  • Åldersgräns
    Barnvänligt
  • Copyright
    © Jacob Gustin, Johanna Fagerstedt
  • Programmets webbplats
    The AI Native Marketer