380 avsnitt

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

The CPG Guys Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

    • Näringsliv

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

    The Full View with NielsenIQ's Kim Cox

    The Full View with NielsenIQ's Kim Cox

    The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQFollow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nie...

    • 36 min
    Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

    Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

    The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade DeskFollow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/ Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.co...

    • 49 min
    Media Spend Management with MIO Marketplaces' Sean Halter

    Media Spend Management with MIO Marketplaces' Sean Halter

    The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace, your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found on all major podcast platforms.Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/Follow MIO marketplace on Linked...

    • 50 min
    Brand Revival with Eagle Foods' Cindy Blum

    Brand Revival with Eagle Foods' Cindy Blum

    The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/Follow Eagle Foods online at: https://www.eaglef...

    • 57 min
    Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

    Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

    In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your professiona...

    • 1 tim. 6 min
    Cookieless Identity Resolution with Bridg’s Neil Murphy

    Cookieless Identity Resolution with Bridg’s Neil Murphy

    The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg.Follo...

    • 50 min

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