The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. −1 d

    How James Dooley Starts a New SEO Site (650 Industries Deep)

    E1138: How does James Dooley start a brand-new SEO site with 650 industries worth of SEO experience? James walks through how he evaluates a new SEO opportunity from the beginning, including when he'll use a fresh exact-match domain, when he'll buy an aged domain, how he evaluates the backlink profile before buying, and how he turns simple lead generation sites into larger brands. We also get into the economics behind local lead generation, why James thinks SEOs put too much weight on DR, and what "good content" actually means when the goal is to rank and convert. James explains why the strategy changes completely depending on the market. A low-competition local site might be built and earning quickly, while industries like finance or iGaming can require powerful aged domains, significantly more authority, and a completely different risk tolerance. We cover: - How James decides whether a new SEO opportunity is worth pursuing - Why his team analyzes search volume and CPC when entering new industries - Fresh domains vs. aged domains vs. exact-match domains - When an EMD makes sense for local SEO and long-tail keywords - Why competitive finance niches can require established authority - What James looks for before buying an aged domain - Why DR alone can give you a misleading picture of a domain - How he evaluates branded anchors, naked URLs, spam, trust, and backlink quality - The SEO tools and metrics his team combines when analyzing domains - Why an existing Google Business Profile can make a domain more attractive - The economics of buying high-value aged domains - How aggressive iGaming operators can rank repurposed domains extremely quickly - Why James is moving away from the churn-and-burn side of iGaming - How he approaches local lead generation sites - Why 50 targeted service/location pages can sometimes be enough to start - How a small lead gen site can fund the next site and eventually become a portfolio - James's definition of good SEO content - Why some pages can rank with only a few sentences - Why content should be "as short as possible but as long as necessary" - The problem with burying answers inside thousands of words of unnecessary content - How James turns an SEO site into a real brand - Citations, reviews, Google Business Profiles, case studies, awards, social profiles, and third-party reputation signals - How AI makes it easier to distribute brand assets across multiple platforms James has spent years repeating this process across hundreds of industries, so this episode is less about one isolated tactic and more about the decision-making process behind starting an SEO project from zero. If you're building your first site, launching another lead generation property, evaluating an aged domain, or deciding how much authority a new project actually needs, this episode gives you James Dooley's approach from the ground up. ⭐️ Ep 1131 - James Dooley & David Quaid: The SEO "Best Practices" We Ignore - https://youtu.be/jW8hYUn99Uk  ⭐️ James Dooley's website - https://jamesdooley.com/  ⭐️ James Dooley on 𝕏 - https://x.com/james_dooley  ⭐️ James Dooley on LinkedIn - https://www.linkedin.com/in/jameszdooley/  ⭐️ James Dooley on Instagram - https://www.instagram.com/jameszdooley/  ⭐️ James Dooley on Facebook - https://www.facebook.com/james.dooley1/  ⭐️ James Dooley on YouTube - https://www.youtube.com/@JamesDooley  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Background 00:56 How James Starts Sites 01:19 New Site Context Matters 01:53 EMDs in Finance 03:06 650 Industries Explained 05:39 Aged Domains Strategy 09:05 Tools and Anchor Checks 11:35 iGaming Churn and Burn 13:46 Local Lead Gen Blueprint 14:37 Good Content Definition 16:51 Building a Brandable Site 18:50 David Quaid Call In 19:13 Wrap Up and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #blackhatseo #digitalmarketing

  2. −2 d

    How to Get Recommended by Google Maps AI | Darren Shaw

    E1137: Local SEO is changing as Google Maps becomes more AI-driven. I'm joined by Darren Shaw, founder of Whitespark and one of the most respected people in local SEO, to break down Google's Ask Maps AI and what businesses need to do to get recommended. Ask Maps combines Gemini with Google's location data, Google Business Profiles, reviews, Maps activity, and other signals to answer detailed local questions and recommend specific businesses. Darren believes this is where local search is heading, and that traditional Google Maps rankings may eventually become increasingly AI-driven. We cover what actually influences these recommendations and what local businesses should focus on now. In this episode: - What Google Ask Maps AI is and how it differs from normal Google Maps search - Why Darren thinks AI-driven results could eventually become the default experience in Maps - Why ranking well in traditional local search still gets you most of the way toward showing up in Ask Maps - How to fully optimize your Google Business Profile for AI recommendations - Why every service in your GBP should have a detailed description - How Google uses your products, attributes, posts, photos, videos, and social profiles - Why reviews are one of the strongest signals for Ask Maps - How to ask customers for reviews that give Google more useful information about your business - Why review responses may matter more now that AI can reference them - Why you should diversify reviews beyond Google - How to use Ask Maps itself as a local SEO research tool - How to uncover the most common customer complaints and pain points in your market - How to find third-party websites Google references for businesses in your industry - How Ask Maps can reveal information about competitors and service-area businesses - Why Reddit, local communities, and broader brand mentions matter for AI visibility - A simple Reddit strategy for local businesses - Why sponsoring and participating in local events can strengthen your brand presence - Local SEO tactics Darren considers low-value, including Google stacking and local business schema - Why NAP consistency is becoming more important again with AI search - Why citation optimization matters more than obsessing over every minor citation inconsistency - Why your website still has a major influence on Ask Maps - Why you should have separate pages for every major service and sub-service - How FAQs and query fan-out can uncover questions to answer on service pages - Why pricing information should be included on your website - How to use Ask Maps to find obscure services your competitors aren't covering - When competitor comparison pages make sense and when they become manipulative - Why proximity matters less in AI-driven Maps results than traditional local rankings - How personalization changes which businesses different people get recommended - How search history, Maps history, Gemini activity, and other Google data can influence recommendations - Why there may no longer be one universal "#1 ranking" in local AI search - How often Darren recommends refreshing important pages and Google Business Profile content - How to manually measure Ask Maps visibility despite probabilistic results - Why prompt tracking requires multiple searches across multiple AI systems - Darren's highest-priority local SEO actions for businesses that don't have time to do everything Darren's core recommendation is simple: completely fill out your Google Business Profile, create strong pages for every service you offer, add useful FAQs, and consistently collect detailed customer reviews. Those fundamentals mattered before AI, and they remain the foundation for getting recommended by Google Maps AI. ⭐️ Darren Shaw's first time on the pod: https://www.youtube.com/watch?v=1awWMG1e5kY  ⭐️ Local Search Ranking Factors: https://whitespark.ca/local-search-ranking-factors/  ⭐️ Whitespark's local SEO software and services: https://whitespark.ca/  ⭐️ The Whitespark Local Update Podcast: https://whitespark.ca/the-whitespark-local-update-podcast/   ⭐️ Darren's YouTube channel: https://www.youtube.com/c/whitesparkca   ⭐️ Darren's Instagram: https://www.instagram.com/darrenshawseo/  ⭐️ Darren's LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/  ⭐️ Darren's Threads: https://www.threads.com/@darrenshawseo  ⭐️ Darren's Facebook: https://www.facebook.com/darrenshawseo/  ⭐️ Darren's TikTok: https://www.tiktok.com/@darrenshawseo  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Ask Maps AI Intro 00:57 What Ask Maps Does 03:35 Future of Local Search 04:49 Core Ranking Tactics 06:07 Optimize Your GBP 11:49 Reviews That Drive AI 16:31 Ask Maps Research Hacks 21:54 Branding Signals Matter 23:00 Reddit and Community Playbook 25:17 Local Events and Subreddits 27:55 Local SEO Time Wasters 29:16 Geotags and Google Stacking 30:37 Why Schema Backfires 32:05 Citations and NAP for AI 33:37 Service Pages and FAQs 35:19 Pricing and Hidden Services 37:27 Accordion FAQs and AI Parsing 39:40 Comparison Pages Done Right 42:05 Proximity vs Reputation in AI 44:06 Personalized Ask Maps Results 47:45 Freshness and GBP Posting 50:50 Measuring Ask Maps Visibility 52:04 Prompt Tracking Reality Check 53:47 80-20 Local SEO Checklist 54:52 Whitespark Tools and Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #localseo #googlebusinessprofileoptimization #searchengineoptimization #generativeengineoptimization

  3. −3 d

    SEO Legend Charles Floate's A-to-Z Blueprint (Zero to Enterprise)

    E1136: Charles Floate has been doing SEO for years, across everything from brand-new sites to companies spending hundreds of thousands of dollars a month on backlinks. In this episode, Charles lays out how he approaches SEO from A to Z: starting a site, building authority, finding keywords, structuring pages, getting links, becoming a topical authority, scaling what works, and changing the strategy as a site gets bigger. We get into: - Charles' "zero to 100" strategy for launching a brand-new site - How he uses entity stacking, citations, directories, social profiles, and reference sites to establish a new brand - How many backlinks he would build to a 10-page site vs. a 1,000-page site - Why backlink velocity has to match the size of the site - What actually makes a backlink valuable - Why a backlink that never gets indexed may provide no value - Why Charles doesn't force-index every backlink - How to find your real SEO competitors instead of just your business competitors - How to reverse engineer competitors' backlink profiles - Why Charles looks for referring domains shared across multiple ranking competitors - How smaller companies can beat larger competitors by doing better link due diligence - Why he usually targets long-tail, higher-intent keywords before the biggest keyword in a niche - How he knows when a site has reached topical authority - How topical authority changes the economics of publishing new pages - How Charles thinks about page-level relevance - The weight-loss site that lost most of its revenue after expanding into gardening and composting content - How to expand into adjacent topics without destroying your existing topical focus - How Charles would structure categories, URLs, navigation, and core site pages - His process for building topical maps - How he uses ranking competitors to expand one keyword set into hundreds of related queries - How SEO changes between a new site, a growing site, and an enterprise site - Why enterprise SEO is often easier to rank but harder to execute - When keyword cannibalization becomes a serious problem - How Charles approaches "crawled, currently not indexed" pages - Why refreshing existing content can outperform constantly publishing new content - How optimizing for traditional Google results differs from optimizing for ChatGPT, Claude, and AI Overviews - Semantic triples and how machines understand relationships between entities - Brand mentions, citations, consensus, and AI visibility - Charles' experiment getting an AI Overview to recognize his SEO awards site - Parasite SEO and satellite microsites for taking more positions in long-tail SERPs - What Charles considers the most important ranking factor in traditional Google search - How user engagement signals matter after you start ranking - How hidden keyword stuffing in schema and source code can over-optimize a page - What SEO tactics Charles thinks Google is likely to go after next This is Charles Floate's SEO process from a site with zero authority and zero rankings all the way through large-scale and enterprise SEO. ⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO  ⭐️ Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/  ⭐️ Charles Floate on YouTube - https://www.youtube.com/@CharlesFloate  ⭐️ Charles Floate on Facebook - https://facebook.com/thecharlesfloate  ⭐️ Charles Floate's community - https://seo.stream   💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 SEO Playbook Kickoff 00:40 Meet Charles Floate 01:24 Authority And Links 02:44 Zero To 100 Launch 06:56 Social Profiles Activity 07:48 What Makes A Good Link 10:27 Backlink Indexing Reality 12:24 Reverse Engineer Competitors 18:55 Buying Links And Due Diligence 23:21 Competitor Link Overlap 26:38 Relevance And Topical Focus 31:46 AI SEO And Semantics 35:43 Generic vs Topical Authority 36:43 HubSpot Traffic Drop 38:49 Refresh Content Strategy 40:55 Pivoting Beyond Weight Loss 45:00 Building Topic Bridges 47:50 Site Structure Basics 51:19 Keyword Research Framework 55:52 Topical Maps Explained 57:00 Enterprise vs Small SEO 01:01:10 Indexing Issues Fixes 01:03:55 Content Overlap ROI 01:07:44 CRO Beyond Rankings 01:09:32 Sell Outcomes Not SEO 01:10:43 Auditing Traffic Drops 01:13:42 Common Decline Causes 01:16:20 Quality Score Explained 01:19:16 AI SEO Opportunity 01:22:49 Training Data Tactics 01:25:39 Gaming AI Overviews 01:29:42 Parasite SEO Plays 01:30:48 Ranking Factors Today 01:33:49 Future Updates Focus 01:35:46 Information Gain Framework 01:37:40 Episode Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #linkbuilding #seopodcast

  4. −4 d

    The Local SEO Playbook Behind a Law Firm Doing $100M in 6 Months | Matt Hammerton

    E1135: Matt Hammerton joins me to break down the local SEO system he uses across personal injury law and home services. Matt has been doing SEO since 2009, manages more than 100 Google Business Profiles, owns stakes in multiple home service companies, and currently works with OneLaw, a law group that did $100 million in the first six months of this year. We get into the work behind those numbers: Google Business Profiles, reviews, locations, links, press releases, keyword research, AI search, and the systems Matt has built to manage it all at scale. We cover: - Why Matt believes reviews are the biggest factor in Google Business Profile rankings and Local SEO - How removing just four negative reviews caused one law firm location to jump in local rankings - Why average star rating can matter even when a business already has thousands of reviews - How often Matt runs local ranking scans and why he checks them every few days instead of once a month - How he sets up new Google Business Profiles - How he uses DBAs to put target keywords into legitimate business names - His approach to categories, service areas, descriptions, city pages, and additional locations - Why he has seen GBPs rank without even having a website attached - How he approaches review generation for home service companies and law firms - Why reviews on Yelp, Facebook, Thumbtack, Avvo, and other third-party sites matter for AI search - Why 1,000 Google reviews alone may not be enough to win recommendations from LLMs - How he builds links directly to directory profiles so those profiles rank for branded searches - How controlling page one for "[brand] reviews" affects both searchers and AI systems - How Matt uses Google Ads conversion data to decide which SEO keywords are actually worth targeting - How he combines Search Console data, existing page content, and AI to update pages - How personal injury SEO can be worth so much more per ranking than home services - The client journey after someone finds a personal injury lawyer through search - Why Matt publishes three to five press releases per week for law firms - How he republishes old wins, settlements, awards, and company news to keep them visible - How he uses EIN Newswire and why some press releases stay indexed for a year or longer - Why he puts NAP information in press releases for local SEO - How he uses Manus to research links, write content, prepare submissions, and check published placements - Why he still manually reviews AI-generated content before anything goes live - How he queries multiple LLMs across dozens of keywords to find the directories and sources influencing their recommendations - Why his biggest advice to SEOs is simple: build the system yourself, implement it, test it, and only then hand it off This is a detailed look at how an aggressive local SEO operator manages Google Maps, organic search, reputation, links, PR, and AI search across businesses where a single lead can be worth thousands of dollars. ⭐️ Matt Hammerton's Agency - https://www.brainspikemarketing.com/  ⭐️ Matt Hammerton on LinkedIn - https://www.linkedin.com/in/matthammertonaktaktion  ⭐️ Matt Hammerton on Facebook - https://www.facebook.com/MattHammerton/  ⭐️ Matt Hammerton on Instagram - https://www.instagram.com/aktaktion/  ⭐️ Matt Hammerton on YouTube - https://www.youtube.com/c/OnlyDreamers   ⭐️ Matt Hammerton's Label - https://www.onlydreamersmusic.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Matt 01:04 100M SEO Impact 01:57 Scaling 100 Plus GBPs 04:02 Why Personal Injury Pays 08:05 GBP Rankings Are Reviews 10:23 Removing Bad Reviews 12:32 Getting More Reviews 14:33 Launching New GBPs 17:02 DBA Keyword Names 22:32 Categories and Setup 25:03 Review Funnel Tactics 27:49 Website vs GBP Power 30:31 Stop Automating Support 32:58 Reviews Drive LLM Rankings 34:07 Rank Directory Listings 35:24 Link Building With AI 36:52 Own Brand Review SERPs 39:53 Keyword Research Workflow 43:06 Conversion Keyword Patterns 44:51 Personal Injury SEO Value 47:09 Client Journey And Reviews 49:50 Press Releases For SEO 54:34 AI Drafting And QA 57:44 Agency Vs Solo SEO 01:00:24 Press Release Indexing 01:01:52 NAP Citations in Releases 01:03:09 AI Written Press Releases 01:04:31 Aggressive SEO 01:05:23 Link Building Sources and Vetting 01:08:08 Anchor Text Balance and Penguin Lessons 01:10:38 Pre AI Spinning and PBN Blasts 01:12:58 Future Updates and Long Term Growth 01:14:50 Music Marketing Success Story 01:21:14 Viral Stunts and SEO Parallels 01:26:08 Reviews and Entity Visibility 01:27:46 LLM Research and Execution Mindset 01:29:51 Wrap Up and Where to Find Him The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #localseo #legalseo #searchengineoptimization #seo

  5. −5 d

    The "Cheap" Keyword Trick Brands Are Too Proud to Use

    E1133: Most brands don't want to call themselves "cheap." That's exactly why the word can be such a powerful SEO modifier. I break down an SEO tactic James Dooley shared during our recent three-hour podcast: targeting words like "cheap," "cheapest," "affordable," "low cost," "budget," "inexpensive," and even "free" to stand out in Google and attract searchers who actually care about price. The opportunity exists because there's a disconnect between how brands want to describe themselves and what customers want. Brands want to be "premium." Searchers want something they can afford. And when almost every competing result is using the same words like "best," adding a price-focused modifier can make your result stand out. We cover: - How brands avoid words like "cheap," even when customers search for them - Why "cheap" can make a Page Title more attractive in the search results - Alternatives including affordable, inexpensive, low cost, budget, cheapest, and free - When you should put the modifier at the beginning of your Page Title - When your primary keyword should still come first - How search volume changes the way I would structure the page - How site and page authority affect how aggressively you can change your Page Title - Why lower-volume, bottom-of-funnel keywords often require far less authority - How relevance and search intent fit into the strategy - Why this tactic probably makes no sense for luxury brands - Examples for service businesses, e-commerce, and SaaS - How I would target "best web design agencies" - How I would structure a page targeting "carry-on luggage" - How I would use "affordable" for residential general contractor software - How freemium SaaS companies can use "free" as the modifier - How to combine this strategy with my Page Title formula The basic idea is simple: Most companies are fighting over the same obvious wording. "Best." "Top." "Leading." Meanwhile, customers are thinking: "How much does this cost?" "Can I afford it?" "Is there a cheaper option?" "Is there a free version?" That gap creates an SEO opportunity. I also explain why this gets more nuanced as keywords become more competitive. Sometimes you need the exact target keyword at the beginning of the Page Title, in the URL slug, in the H1, and prominently on the page. With more authority, you have more freedom to write a title designed primarily to win the click. And for under-targeted bottom-of-funnel keywords, the strategy becomes much easier. This episode is a practical breakdown of how I'd actually execute the tactic rather than simply adding the word "cheap" everywhere. ⭐️ Ep 1131 - James Dooley & David Quaid: The SEO "Best Practices" We Ignore - https://youtu.be/jW8hYUn99Uk  ⭐️ Ep 1130 - The $50 Micro-Influencer SEO Strategy Nobody Is Using - https://youtu.be/8jHGa95T0GY  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Cheap Keyword Hack 01:13 Synonyms and CTR Boost 02:04 Agency Keyword Nuance 04:07 Authority Volume Intent 05:04 Ecommerce Carry On Example 06:53 Low Volume High Intent 07:54 Page Title Template 11:10 Final Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #onpageseo #digitalmarketing

  6. −5 d

    Are Bot-Managed, CMS-Less Websites the Future of SEO? TJ Robertson & David Quaid

    E1134: Are traditional CMS platforms like WordPress about to become unnecessary for SEO? TJ Robertson and David Quaid join me to talk about a very different way of building and managing websites: CMS-less sites where bots and AI agents handle publishing, technical fixes, internal links, site updates, analytics, and eventually even parts of optimization themselves. TJ has already been building websites with Claude Code and believes that for many companies, moving away from WordPress will make sense within the next 6-12 months. We get into what these websites look like, what they can do today, where the technology still falls short, and what happens when websites no longer need humans making every individual change. We discuss: - Why TJ is building websites with Claude Code instead of relying entirely on WordPress - How a client could edit a CMS-less website simply by asking an AI agent to make the change - Why changing hundreds of pages at once becomes much easier when the site is controlled through code - TJ's work on a one-button WordPress-to-Claude-Code migration - Why Shopify may be one of the major exceptions to moving away from traditional platforms - How to stop AI-built websites from having the same generic "Claude Code" design - Using Figma with Claude Code to create more customized designs - Why bot-managed websites could automatically update themselves multiple times per day - Websites that update content automatically when the underlying product or database changes - Self-healing websites that detect broken links, broken forms, tracking problems, outdated information, and other issues - Building an SEO bot trained specifically on your website - Replacing parts of the traditional Semrush/Screaming Frog → SEO → developer ticket workflow with automation - Why David thinks there are opportunities to build custom analytics instead of relying entirely on GA4 - Tracking customer journeys and changing pages based on what returning visitors previously viewed - Why AI-generated content itself is not necessarily the problem - The difference between useful automation and dumping thousands of low-quality AI pages into Google - How Google might respond as high-quality automated content becomes possible at massive scale - Why obvious AI writing patterns are becoming a liability - AI satellite sites, exact-match domains, and third-party industry sites - Why having multiple websites could give brands a larger footprint in AI search citations - How satellite sites can give marketing teams room to experiment without changing the main company website - Whether you should connect AI satellite sites to the same Google Search Console account as your main domain - The risks of building third-party sites primarily to promote your own brand - Why websites may eventually expose structured company data directly to AI systems instead of creating thousands of keyword-variant pages - David's argument that LLMs are not actually "AI" by themselves - What SEOs and businesses should start experimenting with right now, even if they have no intention of leaving WordPress yet TJ makes the case that for roughly $200 per month, you can already have AI doing work that previously required an engineering team, and that we are only beginning to figure out what websites built around that capability will look like. The question is no longer just whether AI will write SEO content. It's whether AI will eventually run the website itself. ⭐️ TJ Robertson on LinkedIn - https://www.linkedin.com/in/tj-robertson-seo/  ⭐️ TJ Robertson on 𝕏 - https://x.com/SeoRobertson/  ⭐️ TJ Robertson on YouTube - https://www.youtube.com/@TJRobertsonDigital  ⭐️ TJ Robertson on Instagram - https://www.instagram.com/tjrobertsondigital/  ⭐️ TJ Robertson on TikTok - https://www.tiktok.com/@tjrobertson52  ⭐️ TJ Robertson's Agency - https://tjrobertson.com/  ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 CMS-Less Vision 02:11 Building With Claude 03:55 Clients Edit With AI 05:55 Rapid Prototyping Wins 09:24 WordPress Tradeoffs 12:25 EMDs For GEO 18:40 Avoiding Scale Penalties 25:12 Migration Timeline 27:44 Designing Beyond Generic 29:40 Editing Workflow Debate 33:35 Automated Content Quality 42:04 Google Indexing Limits 43:28 LLMs Not AI 45:06 Scale Spam Signals 47:38 Programmatic SEO Line 50:26 AI Search Changes Content 54:08 LLMs Not True AI 59:03 Satellite Sites Risk 01:05:26 Cheap Sites New Innovation 01:11:02 Avoid AI Content Tells 01:13:33 Skills And Knowledge Base 01:23:03 SEO Bots And Automation 01:25:35 Final Takeaways The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #aiseo #seopodcast

  7. −6 d

    They Outranked Apple for "iPhone" in 1 Hour - 5 Insane SEO Stories

    E1132: Somebody asked on Reddit: "What are some of the craziest, most interesting SEO stories and tactics you've come across?" The answers were incredible. I go through the best stories from the SEO Growth subreddit, including a Danish telco that outranked Apple for the keyword "iPhone" within an hour of a keynote. We also look at: - How an article about a random PS5 rumor reached #1 in Google and won the featured snippet - Why answering controversial or highly debated questions directly can create SEO opportunities - How to find strange rumors and unanswered questions people are already searching for in your niche - Why giving a clear answer beats huge publishers, Reddit threads, competitors, and even the manufacturer itself - How marketplace websites have used vendor badges to generate backlinks from businesses across an entire industry - Why badge-based link building has worked so well for directories, marketplaces, awards sites, and other businesses - How some affiliate SEOs have used expired domains and 301 redirects to rapidly increase rankings - Why expired-domain strategies can produce fast results but also carry serious risk - Why you don't necessarily need a powerful domain or thousands of backlinks to rank for valuable keywords - How under-targeted, high-intent keywords can give smaller sites opportunities to compete - Why pages that directly satisfy search intent can naturally earn backlinks over time - How deleting thousands of weak, outdated, cannibalizing pages can actually improve a site's SEO performance - Why content pruning can help sites that have expanded too far beyond their real topical authority One of my favorite lessons from these stories is the PS5 example. During the peak of the PS5 hype, an SEO noticed people debating whether the console should be positioned vertically or horizontally. Major media sites, Reddit threads, competitors, and Sony itself were discussing the subject, but nobody was giving searchers a simple, definitive answer. So he wrote an article targeting the question directly. Within days, it ranked #1 and captured the featured snippet. The lesson is simple: pay attention to the questions, rumors, disagreements, and problems people in your market are already discussing. Then look at the search results. If everyone ranking is dancing around the question instead of answering it clearly, there may be an opportunity to create the page that actually gives searchers what they came for. ⭐️ Reddit: What are some of the craziest, most interesting SEO stories and tactics you've come across? - https://www.reddit.com/r/seogrowth/comments/1vhv8si/what_are_some_of_the_craziest_most_interesting/  ⭐️ Ep 1120 - You Don't Need 1,000 Backlinks to Rank on Google (Here's What Actually Works) - https://www.youtube.com/watch?v=8dwPZu9rjt8  ⭐️ Ep 976 - The AI Clickbait King: How One SEO Built 9,000 Websites - https://www.youtube.com/watch?v=N8w4-MOG_0M  ⭐️ Ep 1030 - Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It) - https://www.youtube.com/watch?v=n3jrXrau6kE  ⭐️ Ep 989 - Google's Helpful Content Update DESTROYED the Internet (What Actually Happened) - https://www.youtube.com/watch?v=3YLUFjYrIEA  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Reddit SEO Stories Intro 00:16 Outranking Apple Fast 01:54 PS5 Rumor Snippet Win 03:18 Turn Rumors Into Pages 04:40 Earn Links Naturally 05:15 Badge Backlink Strategy 06:21 Expired Domains and 301s 07:17 High Intent SEO 08:41 Delete Content to Grow 10:08 Wrap Up and Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #digitalmarketing #growthhacking

  8. 9 aug.

    James Dooley & David Quaid: The SEO "Best Practices" We Ignore

    E1131: James Dooley and David G Quaid join me for a three-hour discussion about the SEO "best practices" they ignore, the advice they think gets repeated without enough testing, and what they really look at when trying to rank websites. We start with a simple question: which accepted SEO practices do you not follow? That turns into a much broader discussion about how Google works, why SEO checklists often fail, and why tactics that work on a large authority site can be useless on a new domain. James and David agree on a core principle throughout the episode: test what works, understand why it works, and avoid treating SEO advice as universal. We get into: - Why James largely ignores standard SEO best practices and relies on in-house testing instead - Why doing "more SEO" does not necessarily produce better rankings - How adding more pages can create cannibalization instead of improving topical authority - Examples of pages ranking with almost no content - James' story of ranking #1 with a page that was accidentally published before the content was written - Why a technically poor website with an unnatural links penalty could still rank for extremely competitive terms - The relationship between authority, relevance, traffic and rankings - Whether Google actually understands content quality in the way many SEOs assume - Why "just write good content" is incomplete SEO advice - EEAT and what James and David believe it does and does not affect - Why simply adding author bios is unlikely to fix a struggling website - Google quality raters, RaterHub and manual transparency actions - When EEAT considerations may matter more for finance, gambling, medical and other high-consequence searches - Why YMYL may need to be considered at the query level rather than treating an entire industry the same way - Schema: where it is necessary and where adding more schema probably will not improve rankings - Why job, flight, hotel and similar structured search features are different from ordinary webpages - Backlinks, PageRank and why authority still matters - Why comparing backlink counts alone can give you the wrong conclusion - Branded search and whether increased branded searches can influence broader rankings - Using search behavior, autocomplete and suggested searches to strengthen associations between a brand and a topic - Click-through rate and how James approaches CTR testing - Why advice from SEOs working on huge brands may not translate to a brand-new website - Exact-match domains and partial-match domains - Why both James and David dislike having a single website as the only source of SEO traffic - Using multiple sites to reduce single points of failure - How James evaluates aged and expired domains using data from multiple SEO tools instead of relying on DR or DA alone - Why looking at trends and historical data matters more than blindly trusting a single authority metric - Contextual bridging and how to move from easier topics into increasingly competitive search terms - Why topical relevance determines which keywords a website realistically has the authority to target - How Google Search Console can reveal search demand that traditional keyword tools miss - Ranking social profiles and videos in Google - SEO in an AI and LLM-driven search environment - Why David believes SEO remains one of the best ways to reach someone at the exact moment they are looking for something A recurring theme in this conversation is that SEO is contextual. A tactic can be useful on one site and pointless on another. Schema can be required for one search feature and irrelevant to another. An author bio can matter in a transparency review without being the reason a normal commercial page ranks. A change that produces huge results across one million pages may have almost no practical value for a small local business. Instead of building SEO around a checklist, James and David argue for understanding the underlying system: relevance, authority, search behavior, internal relationships between pages, external links and real-world testing. This is the longest conversation I've recorded, and we had enough time to get past the usual surface-level SEO arguments and into the reasoning behind how both James and David actually approach ranking websites. ⭐️ James Dooley's website - https://jamesdooley.com/  ⭐️ James Dooley on 𝕏 - https://x.com/james_dooley  ⭐️ James Dooley on LinkedIn - https://www.linkedin.com/in/jameszdooley/  ⭐️ James Dooley on Instagram - https://www.instagram.com/jameszdooley/  ⭐️ James Dooley on Facebook - https://www.facebook.com/james.dooley1/  ⭐️ James Dooley on YouTube - https://www.youtube.com/@JamesDooley  ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Best Practices Debate 01:44 Checklist SEO Myths 04:15 Authority Over Quality 06:20 SEO Case Studies 12:02 Content Quality Reality 21:21 EEAT Framework Clash 24:23 Why EEAT Falls Apart 32:25 Branded Search Signals 35:58 Brands Win on CTR 36:53 Autosuggest Brand Seeding 38:06 CTR Manipulation Done Right 39:56 Real Case Study EMD Launch 42:42 EEAT Myths vs Reality 44:02 RaterHub and Transparency Penalties 48:18 When EEAT Applies YMYL 01:01:53 Schema When It Matters 01:08:14 FAQ Schema and PAA Pages 01:12:40 Relevance Times Authority Framework 01:14:32 CTR Weakens Authority 01:15:19 Stop Anthropomorphizing Google 01:16:19 Bad Advice From Big Brands 01:20:07 Tribalism And Schema Wars 01:23:16 Debate Culture And Testing 01:26:47 CDN Fight And Ego 01:30:04 Penalties And Core Updates 01:31:35 Google Engineering Under Hood 01:38:07 Intent Shifts And Traffic Tiers 01:39:48 Listicles And SEO Creativity 01:42:26 LLMs Feed On Lists 01:53:58 AI Mode And Ad Economics 01:56:20 Index Moat And AI Race 02:00:03 Why Google Still Wins 02:00:42 Search Is Not The Real Battle 02:01:43 LLMs Need New Vectors 02:03:28 Best Time For SEO 02:05:09 SEO Demand From CEOs 02:07:36 AI Makes Building Easy 02:10:05 SEO Interest Explodes 02:11:22 Brand Building Myth 02:13:18 Chunking For AI Overviews 02:14:31 Using Every Tool 02:17:55 No Perfect Tool Stack 02:20:35 Data Driven Domain Buying 02:24:20 LLM Citations For Outreach 02:27:58 EMDs To Reduce Risk 02:31:59 Republish And Reuse Content 02:33:18 Steal Winning Slugs 02:35:11 Cheap Keyword Modifier 02:35:46 Search Console Goldmine 02:37:05 Social Linking Risks 02:39:56 Google As Traffic Engine 02:43:34 Tools Cost And Trials 02:47:17 Starting From Zero 02:51:16 Blogspot Ranking Playbook 02:54:16 Topical Bridging Explained 03:00:17 Strategy Over Keywords 03:04:05 Thanks And Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #seotips #seostrategy

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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

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  • Skapad av
    Edward Sturm
  • Aktiva år
    2023 - 2026
  • Avsnitt
    1,1 tn
  • Åldersgräns
    Vuxet innehåll
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    © 2026
  • Programmets webbplats
    The Edward Show

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