Values-First Marketing

Megan Kachigan
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You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

  1. −2 D

    Case Study with Allison Jordan

    Tired of creating content from scratch, overwhelmed by marketing, or unsure how to delegate without losing your voice? If you've tried AI tools but felt like the content sounded "off," this is for you. Today, we’re pulling back the curtain on how we took my client Allison Jordan’s top-1% global podcast, her story, and her heart for what she does, and turned it into a content system that actually converts—without needing a copywriter on retainer. In this episode, we cover: Why AI content often flops (and what to do instead)How we freed her from content burnout with a customGPT, brand voice guide, and repeatable SOPHow this increased her podcast downloads, which is the number one driver of her business.What happened when she stress-tested our system by taking a three-week vacation.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/ai-copywriting-case-study-vacation CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    46 min

  2. 7 OKT.

    How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington

    If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective. I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically. We talk about what makes LinkedIn so powerful right now, why it’s different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs. What You’ll Learn in This Episode: Why only 3% of LinkedIn users post content—and why that’s your opportunityHow Caroline grew 7,000 followers in 1 year with zero ad spendThe 3 pillars of LinkedIn marketing (it can be so simple!)What kinds of content perform best on LinkedIn right nowThe biggest mistakes to avoidThe best repurposing strategy (literally genius) ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-pennington FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    31 min

  3. 30 SEP.

    3 Automations to Grow Your Email List (ManyChat Summit Recap)

    How do you turn Instagram engagement into subscribers who actually want to hear from you? ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way. After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways: ONE. Automation should be used in a way to make space for real connection.  TWO. Your email list is still your most valuable marketing asset—and you’re underutilizing the best tools to grow your email list. So let’s talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally. What you’ll hear in this episode: The #1 mistake creators make when using Instagram automation (and why it’s hurting your list growth).What ManyChat’s CEO revealed about why most DMs never get answered — and how to fix it.My three biggest takeaways from the Instagram Summit that will help you grow your email list.Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention. If you’ve been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber. 👉 Ready to make your funnel feel more like you? Grab my free messaging audit. You’ll see exactly where your message is missing the mark — and how to fix it so your content connects and helps you grow your email list. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/grow-your-email-list-manychat CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    23 min

  4. 23 SEP.

    The Smart Way to Build Trust Through Email Marketing

    If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates.  In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients. We’ll talk about: How everyday “boring” moments can be your most powerful stories.Where to find stories for your emails (you already have them!)The simple way to get higher engagement, memorability, and brand loyaltyA simple framework to write story-based emails that actually convert (super practical!) ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketing CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    26 min

  5. 16 SEP.

    Sustainable Brand Visibility That Works with Michelle Thames

    What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind. I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity. Inside this conversation, Michelle and I dive into: ✅ What’s in and out for brand visibility in 2025✅ How to choose visibility platforms that align with your energy (not drain it)✅ Why brand authenticity matters more than ever in a “trust recession”✅ How to repurpose one core piece of content into a full visibility system✅ Practical ways to create sustainable marketing that doesn’t burn you outWhether you’re a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sustainable-brand-visibility-michelle-thames Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN: Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    33 min

  6. 9 SEP.

    The Most Underrated Platform for Authentic Marketing Right Now

    In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I’m not trying harder—I’m simply showing up as myself. This isn’t about chasing vanity metrics or creating perfect posts—it’s about showing up authentically and building human-first connections. That’s why I believe this is the most underrated platform for authentic marketing right now—and I’m sharing exactly how you can use it, too. If you’ve been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one’s for you. What you’ll hear in this episode: Why traditional marketing strategies often leave us feeling like we’re performing, not connectingThe real ROI of authentic marketingHow to repurpose your most resonant posts into a full content strategyWhy early adopters on this platform have a rare window of opportunity right now 👉 Follow me on Threads @megankachigan for more real-time reflections and authentic marketing tips. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/authentic-marketing-threads-2025 Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN: Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    20 min

  7. 2 SEP.

    Try This PR Strategy For More Brand Visibility with Nicole Pearl

    You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like:  "Am I big enough?"  "Why would anyone care what I have to say?"  "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience. When you lead with your message, your mission, and the people you’re here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity. Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out. 🎧 Tune in to learn: 3 mindset shifts to overcome the fear of being seenHow to sound confident and media-ready (even if you're nervous)The real reason visibility can feel vulnerable—and how to stay rootedNicole’s take on why thoughtful PR beats shiny PR every time✨ Want to feel clearer and more confident before you pitch or post?  Grab the Messaging Clarity Journal to get grounded in your message. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/pr-strategy-brand-visibility Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN: Schedule a free call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    23 min

  8. 26 AUG.

    What a Sales Page Copy Audit Reveals—And How to Fix Yours

    What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn’t converting the way it should. You’ll hear exactly how we uncovered what was falling flat, tightened her messaging, and built a values-aligned hero section that finally shows off the power of her work. What You’ll Learn in This Episode: Where most sales pages lose conversions (and how to fix it fast)Why mirroring your client’s own language is the easiest copy upgrade you’ll ever makeHow to use voice of customer research to rewrite your headlines and hero sectionThe balance between highlighting core values and showing tangible resultsA practical ChatGPT prompt you can use to surface your best client language ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sales-page-copy-audit Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN: Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business. Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    30 min
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Om

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

Information

  • Skapad av
    Megan Kachigan
  • Aktiva år
    2024 - 2025
  • Avsnitt
    64
  • Åldersgräns
    Barnvänligt
  • Copyright
    © 2025 Values-First Marketing
  • Programmets webbplats
    Values-First Marketing