The Freak Show

Eva Couto
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Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.

  1. 16 juni

    053. The Permission Slip You've Been Waiting For To Finally Rebrand

    You've made the Pinterest boards, had all the conversations with your business besties, stalked every rebrand in your industry, and you still haven't pulled the trigger. Because it never feels like quite the right time. In this episode, I'm handing you the permission slip you've been waiting for, because I believe staying where you are isn't the "safe" option, as it may feel. It's actually the bigger risk! SPOTLIGHT MOMENTS ✦ Why the people who wait the longest to rebrand are the ones who care the most ✦ What's actually costing you by NOT rebranding ✦ Why measuring a rebrand's ROI in sales is the wrong metric entirely ✦ The signs that tell you it's genuinely time to make the move TAKE THE STAGE Grab your journal and write down one opportunity you didn't go after because you didn't feel like you "looked the part." —— Mentioned in this episode: ✦ THE EXTRAVAGANZA: All-inclusive rebrand to finally look as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:25 Why You Keep Putting Off Your Rebrand 05:43 What Not Rebranding Is Actually Costing You 07:08 Your Permission Slip to Finally Go For It

    10 min

  2. 9 juni

    052. Stop Trying To Please Your Ideal Client

    Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang. And yes, knowing who you're talking to matters! BUT There's a point where this exercise stops being a strategy tool and starts becoming a people-pleasing spiral, where you're trying to make every single brand decision based on how every single person in your audience *might* react. So much so that you pull yourself out of your own brand, try to please everybody, and end up with something... safe & forgettable. But your "ideal client" doesn't want the safest, most palatable version of you. They want the real you, with the jokes, quirks, weirdness, and personal tastes that make YOU different from everyone else. SPOTLIGHT MOMENTS ✦ How the ICA exercise sneaks up as people pleasing ✦ The Venn diagram your brand decisions should actually live inside ✦ What happens when you filter yourself out of your own personal brand ✦ Why "inclusive" doesn't mean your brand has to appeal to every person alive —— Mentioned in this episode: ✦ THE EXTRAVAGANZA: All-inclusive rebrand to finally look as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:25 The Ideal Client Avatar Exercise, Revisited 05:11 When Audience-First Thinking Becomes People Pleasing 13:50 What Your Ideal Client Actually Wants 15:46 Closing Thoughts & The Extravaganza

    18 min
  3. 051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

    26 maj

    051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

    Getting in front of a camera is scary AF, and I'm saying that as someone who remembers the first time I talked on Instagram Stories, legitimately terrified that my college friends and family would see me and think I was some kind of stuck-up know-it-all... Today I'm joined by the incredible Olivia Bossert, a fashion photographer turned personal brand photographer, content coach, artist, and founder of the "It Girl" movement — which, just so you know, is way less about that mean girl energy and way more about reclaiming the phrase as something empowering, loving, and kind. She's worked with literal Vogue models, and now she's helping online service providers like us show up visibly and confidently in our content without the full production or existential crisis. SPOTLIGHT MOMENTS ✦ Even Vogue models apologise for their appearance on set ✦ The Taste Gap & why your content looks nothing like what you had in mind ✦ What the “It Girl” movement is really about (mean girls not allowed) ✦ Carpe Diem Method vs. Intentional Batching: build your content system ✦ The Red Theory, the voyeuristic shot, and other low-effort ways to shoot visuals that stop the scroll TAKE THE STAGE Find one corner in your home with good natural light, set your phone up on a tripod, and film three minutes of yourself just doing what you'd normally be doing. Don't fix your hair. Don't change your outfit. Just hit record and see what happens. Your future content bank will thank you! —— Mentioned in this episode: ✦ It Girl B-Roll Course: 7 easy Reels you can film in 30 minutes that actually look good (freebie) ✦ Listen to this past episode: “016. Dopamine Dressing, Unexpected Red Theory & The Hidden Power of Colour” ✦ Listen to this past episode: ⁠“017. Rebranding The Word ‘Performance,’ with Sarah Kleist” Follow & Connect with Olivia: ✦ Follow her on Instagram ✦ Check out her Website ✦ Subscribe to The It Girl Journal Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 03:16 Olivia's Freak Show Audition 11:45 Why Getting On Camera is Non-Negotiable 15:07 Even Vogue Models Have Hangups About How They Look 21:43 The Taste Gap and How to Close It 25:57 What the It Girl Movement Is Really About 32:10 How Showing Your Face Actually Converts 34:33 Building a Content System That Works for You 42:28 Stop Overthinking and Start Repeating 48:37 The Visual Details That Make You Stand Out 54:50 Olivia's Final Bow

    1 tim 1 min

  4. 19 maj

    050. Listen To This If You Keep Changing Your Branding Every Few Months

    Episode 50, Troupe... FIFTY!! 🎉 We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I've been most consistent with? So before we dive in, THANK YOU! None of this makes sense without you freaks on the other side. Now, let's talk about that itch... the one where you fall down a Pinterest rabbit hole, suddenly hate everything you've ever made, and start eyeing a completely new colour palette like it's going to change your life. I know a clean slate sounds really appealing, but if you keep finding yourself in love with new colours and fonts each month (perhaps each week), changing your look isn't the magic wand you think it is. SPOTLIGHT MOMENTS ✦ Why the urge to rebrand is usually avoidance disguised as strategy ✦ The taste gap: and why it's making you hate your bran ✦ What happens to your brand recognition every time you start over ✦ The difference between an intentional rebrand and a shiny-object makeover ✦ How to know if it's time to actually rebrand TAKE THE STAGE Open your notes app and answer this honestly: What problem are you actually trying to solve by changing your brand? Is it a visibility problem? A messaging problem? A confidence problem? Write it down. Because until you name it, no new colour palette is gonna fix it. —— Mentioned in this episode: ✦ THE EXTRAVAGANZA: Show up online with a brand that looks as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:26 Episode 50 & 1,000+ Downloads! 01:51 Why Changing Your Visuals Isn't the Fix 04:13 The Taste Gap, Imposter Syndrome & Other Culprits 06:33 What Constantly Rebranding Actually Costs You 10:51 What Brands You Admire Do Differently 12:18 When a Rebrand Is Actually Worth It 15:12 Closing Thoughts & The Extravaganza

    20 min
  5. 049. Cooking Up Controversy: Branding Hot Takes, with Aiza Cheung (Part 2)

    28 apr.

    049. Cooking Up Controversy: Branding Hot Takes, with Aiza Cheung (Part 2)

    Two brand designers discussing design hot takes? That’s what I call a front-row-worthy show! Aiza, from Studio Coya, & I got together to discuss 6 different opinions we see clowning around the online business space, and spoiler: you’ll hear “it depends…” A LOT. You’ll want to tune into Part 1 on Nourish Your Brand to get the full spectacle, and in this second part, you’ll hear why playful doesn’t mean “childish”, how to use colour as a tool, and why your social media doesn’t need to be either 100% curated Canva carousel or random photo dumps. As always, we believe the real answers are a more nuanced (and much less one-toned) than we’ve all been led to believe. SPOTLIGHT MOMENTS ✦ How premium brands can absolutely still be playful, colourful & fun ✦ The problem with “professional” being code for beige, bland & personality-free ✦ When colour psychology becomes marketing fluff ✦ Why branded social media templates still matter (when they actually support your content) —— Mentioned in this episode: ✦ Listen to part 1 on Aiza’s podcast! Follow & Connect with Aiza: ✦ Follow her on ⁠Instagram ✦ Check out her Website ✦ Listen to the Nourish Your Brand podcast Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:46 Meet Aiza Cheung, from Studio Coya 01:59 Hot Take 1: “Premium Brands Shouldn't Be Playful & Fun” 13:19 Hot Take 2: “Colour Psychology’s Just Marketing Fluff” 26:55 Hot Take 3: “You Don't Need Branded Social Media Templates Anymore” 46:20 Closing Thoughts & Next Steps

    48 min

  6. 21 apr.

    048. The “Tortured Artist” Myth Is Sabotaging Your Creativity

    Picture this: A sleep-deprived, mildly unhinged, misunderstood genius is surrounded by half-finished masterpieces with a dramatic cigarette in his hand. Locked away in a dimly lit studio, fuelled by heartbreak, existential dread, and maybe a questionable amount of red wine (or opioids). Bonus points: you dramatically stare out of a window waiting for a creative lightning bolt to hit you. Let’s be serious for a second. This whole “tortured artist” thing might sound just like any other ridiculous stereotype… but it’s also one of the most damaging beliefs STILL floating the online business space, even if you don’t see yourself as a creative. So we’re taking to Art History (I’m a Fine Arts graduate, after all) to understand how exactly this narrative shows up in your day-to-day as a service provider: — Questioning your ideas when they come “too easily” — Wearing all those late nights as a badge of honour — Pushing yourself to the edge to prove you care Plus, we can agree we should all stop romanticising burnout… right? SPOTLIGHT MOMENTS ✦ How the “tortured artist” stereotype was born in the Arts ✦ Why we romanticise burnout & where it shows up daily ✦ What this means for you (even you’re not a creative) ✦ The real reason you keep overworking & striving for more —— Mentioned in this episode: ✦ Listen to “What The Art World Taught Me About Branding” for more Fine-Arts lore ✦ “BIG MAGIC: Creative Living Beyond Fear”, by Elizabeth Gilbert Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 01:47 The “Tortured Artist” Stereotype That’s Still Alive, And Well 03:55 Art History Lesson, Brought To You By Van Gogh 05:37 Why It’s Easier To Romanticise Suffering Over Discipline 07:04 The Modern-Day Version: Burnout As a Badge Of Honour

    12 min
  7. 047. How To Make Instagram Content Easier Without Overthinking, with Michelle Ong

    14 apr.

    047. How To Make Instagram Content Easier Without Overthinking, with Michelle Ong

    “I look awkward on camera” “I don’t sound smart enough” “This looks terrible” “I’ll do it later” Yeah… familiar, right? Welcome to the content creation sh*t show: where nothing works as it’s supposed to, you’re constantly glued to your phone & end up feeling like full-time content creator / part-time business owner, and overall clown 🤡 You’ve been there. I’ve been there. Which is why I took a workshop called Spill The Stories back in October, to start to regain some control & confidence over ho I show in the platform that’s been my main lead-generator for the past 6 years. And you can’t even imagine my face of surprise when in this workshop I bought there’s a screenshot of my “Good mornin’” stories as an example of what good content looks like. Meanwhile I was sitting there thinking I was doing it all wrong?? So in this episode, I’m joined by Michelle from Hello Lemon (aka the queen of turning your not-so-boring everyday life into easy content and the host of said workshop) to talk about just how much we’re overthinking content creation — from how you look, to what you say, to whether your life is even “content-worthy” in the first place. Spoiler: it is. SPOTLIGHT MOMENTS ✦ Why your normal life was never “too boring” to share ✦ There’s more to “free value” content than educational content ✦ How to think more like a creator to stop overthinking ✦ Finding the balance between low-lift vs. designed content —— Mentioned in this episode: ✦ SPILL THE STORIES: Make your Instagram Stories impossible to skip with a simple system and creative ideas. Follow & Connect with Michelle: ✦ Follow her on Instagram ✦ Check out her Website Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 02:28 Michelle’s Freak Show Audition 10:41 Why you think your life isn’t content-worthy 21:17 Thinking like a creator (instead of comparing yourself to them) 30:41 Low-lift vs. designed content & the Instagram grid debate 42:39 Navigating the messy middle of a rebrand 57:24 Online vs. offline: where your best ideas actually come from 01:05:24 Michelle’s Final Bow

    1 tim 9 min

  8. 7 apr.

    046. Why Designing For “10 Years From Now” Is Holding You Back

    “Why are designers so obsessed with timelessness?” This was the question Sarah Kleist asked on her newsletter, which sparked this whole episode in the first place (yes, episode 017 Sarah Kleist). Did I feel slightly called out? Yes. Was I deeply intrigued? Also yes. ‘Cause listen: I’m the first to preach consistency. Recognition matters. Repetition matters. A brand only works if you actually use it. But I can also acknowledge that “timelessness” is the branding equivalent of being someone’s “good girl”… And you know how I feel about advice that’s served on a silver platter with a side of superiority. Besides, “timelessness” might’ve been how my Communication Design degree described a strong & durable visual identity. But they also based that analysis on case studies of big corporations and household name brands. YOU (and the clients I work with) are a creative service provider. A personal brand. An online business owner. A living, evolving human whose thinking sharpens, positioning shifts, prices rise & opinions get bolder over time. Which is a completely different design problem. I already knew the world of personal brand building was paradoxical at best (and mildly unhinged at worst), but I invite you to listen in & find out how both of these views can be true at the same time! SPOTLIGHT MOMENTS ✦ How “timeless” branding became the morally superior choice ✦ Rebranding too frequently vs. never rebranding at all ✦ Why corporate case studies are solving the wrong problem for personal brands ✦ How to build a brand system that flexes without boxing you in TAKE THE STAGE Instead of wondering if rebranding’s worth it when you’re changing & growing all the time (it is) OR if you’ll ever outgrow your brand (you will), think about it this way: ✦ Is my brand flexible enough to grow with me & help me achieve my goals? ‘Cause the only job your brand’s required to do is grow with you. It’s a living, evolving thing just like the human behind it. —— Mentioned in this episode: ✦ Listen to Ep. 017 “Rebranding The Word ‘Performance’, with Sarah Kleist” ✦ Subscribe to Sarah’s “Act Break” newsletter ✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours Follow & Connect with Eva: ✦ Say hey on Instagram ✦ Check out my Website ✦ Get my Uncaged emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 01:12 Why Are Designers So Obsessed With Timelessness? 03:56 The Corporate Branding Case Study Trap 06:10 Two Paradoxical Truths: Recognition vs. Evolution 08:38 Building The Sandbox to Anchor Your Brand

    11 min
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Om

Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.

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  • Skapad av
    Eva Couto
  • Aktiva år
    2025 - 2026
  • Avsnitt
    54
  • Åldersgräns
    Vuxet innehåll
  • Copyright
    © Eva Couto
  • Programmets webbplats
    The Freak Show

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