The Panel

Justin Jackson, Brian Casel, Jordan Gal
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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

  1. A rainbow of internet fantasies

    −4 D

    A rainbow of internet fantasies

    What happened to you in Mexico? Justin is back from his co-founder retreat with Jon on Holbox Island. He gets vulnerable about the drift that naturally happens in a remote co-founder relationship, the big conversations they'd been avoiding, and the realization that alignment isn't a one-time thing (it requires constant investment!). Jordan and Brian weigh in on co-founder dynamics, decision-making in a 50/50 partnership, and why strategy has to belong to a key decision maker.  The conversation then spills into the "Mexican standoff" happening on teams as AI reshapes who does what and whether that's something to fear (or lean into). Timestamps: (00:06) - Introduction (01:47) - Justin and Jon's founder retreat (06:44) - Using video as an example of how to communicate with cofounders (09:45) - It's not a marriage, it's a dictatorship (12:12) - What do goals look like for a company? (20:48) - Video is hard and heavy... should we do it? (24:22) - What Jordan's done to help alignment on his team (29:46) - What about Jon's side of the conversation? (39:46) - Navigating new work dynamics with the speed of AI (46:56) - There are smart developers resisting AI - why? (54:24) - A Mexican standoff on teams (01:06:47) - Company design and system design YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Holbox IslandPhotos from co-founder retreatArticle: The five stages of losing our craftArticle: Will Claude Code ruin our team?Jack Dorsey lays off 931 workersPolsia - this weird AI driven SaaS making $2m! (You give it an idea, provide a budget/credit card, and it autonomously launches the business) More on Ben Cera, founder of PolsiaThe Amazing Money Machine book cover

    1 tim 27 min
  2. Embracing our AI business owning bots

    27 FEB.

    Embracing our AI business owning bots

    Brian and Jordan talk about the need for developers to adapt to survive, Brian debates how much of a content creator he is vs product seller, Jordan relates his experience talking with investors, and the rise of zero human companies ZHC. Timestamps: (00:18) - Welcoming Justin er Jordan back to the show (02:48) - Companies that we're surprised aren't adopting AI tools (11:49) - Roles are blending together (20:18) - Is Brian a product person or creator? (33:36) - Or should he be doing consulting? (37:27) - Debating taking funding for Saas (48:10) - Zero Human Companies YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Matt Pocock on X: "Something that I think goes under-emphasized is how much AI coding demands a 'lead dev' mentality. If you spent your pre-AI career trying to level up your teammates (through API design, feedback loops, architecture) Then working with AI will feel natural. If you only focused"Extend Claude with skills - Claude Code DocsAbout - Gauntlet AIAusten Allred on X: "Kelly (my AI bot) used 5 subagents to one-shot this app end to end. Zero human involvement. Insane. She’s building App Store worthy apps entirely by herself on the daily now."Tom Osman 🐦‍⬛ on X: "I work on the assumption that the most powerful AI models are far more intelligent than me. My job is just to assist when needed. This morning I gave @JunoAgent a Deep Research model to explore different token design routes based on what we're working on. This came out 👇🏻"

    57 min
  3. A surprise announcement

    20 FEB.

    A surprise announcement

    We make 2 big announcements about changes to The Panel. Then we debate whether there's a founder branding advantage and how AI will affect small software teams in 2026. Timestamps: (00:46) - Our first announcement (02:20) - Why are we bringing Jordan on as a co-host? (06:51) - Why did Jordan want to join The Panel? (14:48) - What's the new format for The Panel? (18:29) - Is there a founder branding advantage? (37:03) - How is AI going to affect Saas in 2026 and beyond? (43:32) - How small teams can adapt easier than larger teams to AI YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Bootstrapped WebMarketing for DevelopersA Mexican standoff Happening in AIThe five stages of losing our craftJustin is the co-founder of Transistor.fmBrian is the founder of Builder MethodsJordan is the co-founder of Rosie

    53 min
  4. Changes coming to The Panel podcast

    19 FEB. · BONUSINNEHÅLL

    Changes coming to The Panel podcast

    Important: we're no longer livestreaming on Justin's personal YouTube channel. Make sure you're subscribed to ​The Panel's channel​ to get notified when we go live: Subscribe to The Panel YouTube here --> Join us FRIDAY (tomorrow, Feb 20) at 11 AM Pacific (2 pm EST) for a surprise announcement:https://www.youtube.com/live/sxASjnzAYkw We'll be announcing:- A new ███████ ██████ ████- And a brand new ████ ███████- New livestream/recording time: Friday, 11 am Pacific- Livestreams will now be streamed from ​The Panel YT channel​, not Justin's personal channel

    1 min
  5. Get to the sauna!

    13 FEB.

    Get to the sauna!

    Brian and Justin jump off Matt Shumer's "Something Big is Happening" article to ask questions like is something big happening in AI that even regular folks need to be preparing for? Is this the most important year of your work as a software developer? Should you be getting your financial house in order to prepare for what's about to hit us all? Timestamps: (00:12) - Sick snow (02:46) - Something big is happening here (AI edition) (21:02) - Not having to be held down by legacy code speeds you up (28:36) - Warnings to the non-technical world about AI (45:35) - Humans have a hard time assessing their field of view in the future (48:55) - This might be the most important year of your work (51:12) - AI in education with kids (56:05) - Seeing the world the way it is vs the way it was (58:23) - Getting your financial house in order (01:04:14) - The job market and the economy (01:13:00) - Sometimes you have to play the game not on the field YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Justin's snowboard adventure in Revelstoke"Something Big is Happening" – The viral Matt Shumer article (76M views)Matt Shumer's blogMatt Shumer's company (HyperWrite)"Tool Shaped Objects" – The response to Shumer's postJustin's new RSS feedBuilder Methods video library (Claude Code course)Moneyball: "Adapt or die" clipJustin's post on XSLT going away

    1 tim 25 min
  6. OpenClaw and Building Fake Apps

    6 FEB.

    OpenClaw and Building Fake Apps

    Come meet the crew of AI agents Brian has working for him, Justin's building fake apps to experiment and find out what he wants for real apps, and why don't we feel like we can relax now that we're doing ok? Timestamps: (00:45) - What we're talking about this episode (03:14) - Brian's OpenClaw setup (11:57) - The cost of token usage with OpenClaw (17:32) - What makes the memory better in OpenClaw? (22:38) - What about Cowork? (25:21) - Working with multiple agents in OpenClaw (27:07) - The problem of Siri (29:25) - The challenges of working is the same across AI or hiring (31:28) - The importance of thinking of AI as an employee (35:03) - What you'll miss by using AI instead of hiring a human (44:14) - Why Justin thinks it's important to build fake products (49:57) - Justin's app to publish a video as a podcast (53:41) - Building a company to compete with yourself like Freshbooks (55:39) - How might Transistor change bringing in new features? (01:04:07) - Design OS updates (01:09:01) - Why is Brian working all the time and feeling urgency? (01:16:26) - Marketing for developers in 2026 (01:30:37) - Founder led marketing is key (01:36:27) - Where are the real products being built with AI? Is AI actually speeding me up? (01:46:31) - Do I need to make as much money as possible now? YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: OpenClaw (Clawdbot)Brian’s crew of AI agents that live on his Mac MiniOpenClaw popularity on GitHub over timeDemo of Justin’s video hosting appThe story of how Freshbooks created a fake company to launch a new version of their productCaleb Porzio - Everything I feel about AI right nowJeffrey Way - I'm doneAdam Wathan - ui.sh

    1 tim 54 min
  7. "What happens when engineering outpaces marketing?" – Jordan Gal

    16 JAN.

    "What happens when engineering outpaces marketing?" – Jordan Gal

    Jordan Gal joins The Panel to get some thoughts out about how software development feels like it's shifted since the holiday break, the lowering cost of making a mistake, how his team has to get ready for the new AI first workflow, marketing in the age of AI, and what happens to funding startups when anyone can build the app? Timestamps: (00:06) - Welcome (00:20) - Introducing Jordan (01:34) - The world changed over the holiday break (12:17) - The cost of making a making a mistake used to be higher (25:38) - Get ready. This is not optional. (28:34) - Senior engineers have to adapt (42:18) - How do organizations and teams adapt? (47:59) - What needs to change so rapidly about Rosie? (55:08) - How AI has averaged marketing (01:22:23) - What happens to funding for startups in 2026? YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: ✨ Rose AI👤 Jordan Gal🛠️ Langdock AI🐦 Adam Wathan & Tailwind Sponsors💡 DHH on AI Agents🔨 Builder Methods (Build with AI)🎙️ Transistor.fm (podcast hosting)

    1 tim 45 min
  8. 2026: We Choose Hope

    9 JAN.

    2026: We Choose Hope

    Now that the holiday break is over, how are we feeling about 2026? We're talking about the new ideas we have to build or work on, as well as predictions for 2026 in AI, building, normal tech usage, and social media. Timestamps: (00:07) - New year, new excitement (01:40) - What has changed since the holiday break? (06:18) - Is Justin going to republish Marketing for Developers? (11:30) - Building a membership site in Ghost (18:37) - How Justin might release the updated content and podcast (24:42) - Focus on original instead of the average (37:25) - How Brian used Claude to generate visuals for a course on Claude Code (46:43) - If everyone is jumping on AI coding in 2026, how is Brian set up to meet the demand? (01:00:56) - Prediction for 2026: Standing out from the crowd is going to be key (01:05:31) - What's stressing Brian about social media in 2026 (01:09:36) - Partnerships are going to be very important in 2026 (01:11:01) - The new media will just become the media (01:15:14) - OpenAI will fade from the lead position (01:20:36) - AI adoption by normal people needs a better paradigm (01:27:13) - AI in music and tv wont' be significant (01:29:44) - The problem or the blessing of building even faster with AI in a year (01:38:29) - Bootstrapping will become the norm again in 2026 (01:42:12) - Meta is going to have a big year in 2026 YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Marketing for DevelopersGhost CMSTechnical knowledge to build an appAcquired 10th anniversaryAcquired sponsorship ratesAdam's morning walk episodeAdam's tweetBrian's Claude Code courseClaude Skills / Design World

    1 tim 44 min
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Om

When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

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  • Skapad av
    Justin Jackson, Brian Casel, Jordan Gal
  • Aktiva år
    2025 - 2026
  • Avsnitt
    38
  • Åldersgräns
    Barnvänligt
  • Copyright
    © 2026 The Panel Podcast
  • Programmets webbplats
    The Panel

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