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Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into truth and hope in our creative potential through design, culture, and technology. Change your perspective. Crafted + Hosted by Dr. Adam Gamwell. From Missing Link Studios in Boston, MA. Support this podcast: https://anchor.fm/thisanthrolife/support

This Anthro Life Missing Link Studios

    • Samhällsvetenskap
    • 5.0 • 1 betyg

Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into truth and hope in our creative potential through design, culture, and technology. Change your perspective. Crafted + Hosted by Dr. Adam Gamwell. From Missing Link Studios in Boston, MA. Support this podcast: https://anchor.fm/thisanthrolife/support

    How to Study Meaning at Scale: AI and Big Data Ethnography, Microcultures and the Future of Innovation w/ Ujwal Arkalgud

    How to Study Meaning at Scale: AI and Big Data Ethnography, Microcultures and the Future of Innovation w/ Ujwal Arkalgud

    Artificial Intelligence. Natural Language Processing. Machine Learning. Big Data. If you've studied Anthropology at all, you'll likely notice these terms don't often get use, unless you happen to be studying one of these areas, like doing an ethnography on artificial intelligence. Yet if these tools are used everyday across millions of applications and software lines of code to make our world run, how might they help us understand ourselves better? Big data often gets used to understand patterns people's behavior and thinking at a high level, and it is common to see people split into segments from this data.

    So in the world of market and consumer research you may know that people are commonly categorized into segments or generations - you've likely seen people written about as Millennial or Baby Boomers (OK, Boomer). But what limitations to understanding people are present when putting them into segments and generations and only seeing them from a high level? That's often where ethnography comes in, and where anthropologists like to live with and get to know people on their terms. But there's a huge stretch between massive Big Data sets and individual ethnography, right?

    What if there were a way to do ethnography with big data? That is, what if there were a way to be able to understand the nuances of cultural meaning people assign to things from big data sets? What this entails is, in essence quantifying ethnography. And turns out, the key has to do with focusing on meaning. That and some computer science wizardry.

    I'm excited today to have on the show one of the pioneers in this field, Ujwal Arkalgud, CEO, cultural anthropologist, and co-founder of Motivbase, a global tech research firm that has cracked the cultural code and developed software and research tools that bring together the analytical power of anthropology and the wide reach of big data.

    We’ll dig into


    the concept of micro cultures, which are are a set of meanings that make up a market space,

    the need to study of meaning and behavior in business, why don’t companies think about meaning as a primary mover?

    why traditional market research doesn’t effectively get at meaning,

    how the internet has changed the way we make culture and meaning and that betting on cultural homogenization is a trap


    Checkout Movitbase here

    Microcultures: Understanding the consumer forces that will shape the future of your business

    Ujwal's Medium page

    If you enjoy This Anthro Life, please consider supporting the show with $5 - $20 a month on Patreon. We're self funded so rely on you to help make the show happen!


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    • 49 min
    Cyberpsychology: How Life Online Shapes our Minds and What We Can Do About It w Julie Ancis

    Cyberpsychology: How Life Online Shapes our Minds and What We Can Do About It w Julie Ancis

    It's no surprise that many of us find ourselves increasingly on mobile devices or the internet. We shop online with ease, connect with friends and family on social media, check the news, and play games. And especially during the era of COVID millions, more people are figuring out if they can work remotely. 

    In this episode, Adam sits down with Dr. Julie Ancis, one  of the world's leading cyberpsychologists to talk about how digital technology in life online is impacting the ways we think and interact with one another.  As an interdisciplinary scholar, practitioner, and pioneer in the field, Dr. Julie Ancis is starting as Director and Professor of an exciting new Cyberpsychology program at the New Jersey Institute of Technology and currently writes for the new Cyberpsychology blog for Psychology Today where she's been offering advice on how to practice mental wellbeing as so many of us move online, especially during the time of COVID.

    Digital technology can be a blessing and a curse, right? Connecting us in new ways to old friends, but it can also be addicting, cause people to unfairly compare themselves to one another on social media to feel more lonely even. When it comes to things like the news, it can be more difficult to discern fact from opinion. But don't worry. It's not all zoom and gloom. What we'll find is that it's up to us to become discerning critical thinkers about our own psychology and the psychology of others when it comes to life online. And understanding that we do in fact have the tools each and every one of us to become critical thinkers. And, if you feel like you want to learn and get an even better handle on it, there's a brand new cyber psychology program at NJIT launching just around the corner.

    Dr. Julie Ancis

    Ancis Consulting

    New Jersey Institute of Technology Cyberpsychology Program

    Psychology Today Cyberpsychology Blog

    Catch Julie on:

    Twitter

    Facebook

    Instagram 

    Checkout my This Anthro Life sister project Mindshare

    And our upcoming panel “Ethics are for Everyone: Four Anthropologists Talk Shop on ethics across design, business and technology” Eventbrite registration here


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    • 1 tim. 7 min
    A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince Ghuman

    A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince Ghuman

    Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.

    On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.

    This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.


    Book link: getbook.at/blindsight
    Blog link: https://www.popneuro.com/neuromarketing-blog
    Bio: https://www.popneuro.com/blog-authors
    Twitter: @pop_neuro
    Prince Ghuman’s Twitter @princeghuman248
    Matt Johnson’s Twitter: @mattjohnsonisme
    Instagram: @pop.neuro


    on LinkedIn: Prince Ghuman and Matt Johnson, PhD.


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    • 45 min
    The Connected Cup: Coffee, Tea, Happiness and Visual Storytelling Around the Globe with Documentarian Brooke Bierhaus

    The Connected Cup: Coffee, Tea, Happiness and Visual Storytelling Around the Globe with Documentarian Brooke Bierhaus

    What is it about coffee and tea - two simple drinks - that both transcends culture and is intimately bound up by it? In this episode, Adam talks with Independent documentary filmmaker and coffee anthropologist Brooke Bierhaus about her film "The Connected Cup" which explores the heart of coffee and tea as global human connectors across cultures and backgrounds. For the film Brooke traveled to over 9 countries to film and capture intimate moments, stories, and portraits of human life around the connected cup. 

    We dig into:


    Brooke's process for filming across 9 countries
    how coffee and tea provide a window into what makes the good life and happiness
    cultures of coffee and tea around the globe
    narrative and ethnographic voice as part of filmmaking

    https://www.theconnectedcup.com/

    https://www.instagram.com/itsbrookebierhaus/

    https://www.imdb.com/name/nm10149658/

    Brooke's Bio from IMDB: Brooke Bierhaus is an American award-winning documentary filmmaker and visual storyteller. Brooke is known for her feature film, "The Connected Cup", following the heart of coffee and tea around the world as a global language of connection. Brooke has worked and produced stories in 22 countries.


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    • 46 min
    Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

    Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

    Today we talk with Voltage Control president Douglas Ferguson and we're taking you beyond the prototype. If you ever run a design sprint, or even if you simply sat down at your desk to think through a really cool idea for a product or a new podcast or how do we improve something in your neighborhood. You started the design process. The question is, how do you go from a good idea to putting something out into the world? Douglas helps us find out. 

    "You gotta slow down to go fast" - Douglas Ferguson

    Voltage Control president, design thinking facilitator and innovation coach Douglas Ferguson recently published a book called Beyond the Prototype that aims to help teams and organizations (and individuals!) go from generating awesome ideas to implementing them. Over the course of our conversation we cover:


    the power of systems thinking
    seeing variables in the design ecosystem
    facilitation as model through systems thinking
    The connections between organizations and society.
    HR departments using design thinking to point the lens inward
    Caution that when we compress ideas there is opportunity to meaning to be lost
    Why facilitation is such a crucial role

    for example, realizing if you’re using one word to mean two things, or two words to mean the same thing - skilled facilitating brings these discrepancies and differences in meaning into focus for teams to help them overcome roadblocks in understanding


    Why so many start up founders get stuck on the idea of scale rather versus pursuing a smaller, but passion-driven idea
    How design facilitation sessions are about harnessing the power of the child’s mind - playful energy
    and debriefing as a crucial stage in any process: can you answer the question of why did we did this?

    Links and Resources mentioned in today's episode

    voltagecontrol.com

    beyondtheprototype.com

    startwithin.com

    Beyond the Prototype book

    Jake Knapp - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

    Greg Satell - Cascades: How to Create a Movement that Drives Transformational Change

    David Epstein - Range: Why Generalists Triumph in a Specialized World


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    • 1 tim. 12 min
    How Do You Make a 2.4 Billion Dollar Observatory Disappear?

    How Do You Make a 2.4 Billion Dollar Observatory Disappear?

    The Thirty Meter Telescope (TMT) is a next-generation observatory currently under development that has created a watershed moment for the scientific community and Hawaiian society. This is because of its planned location on Mauna Kea… the most sacred mountain in the Hawaiian religion. But the case of TMT and Mauna Kea is not an outlier because mountain summits often have profound meanings to both indigenous cultural practitioners and technology developers. For example, Kanamota is another sacred mountain that is the site of technological development. It's also known as Mount Saint Helena. Ian Garrett is the co-founder and director of the Center for Sustainable Practice in the Arts (CSPA) and an Associate Professor of Ecological Design for Performance at York University. He's collaborating with indigenous communities to understand and express how contested spaces are experienced through virtual reality. In this second installment of Starstruck, we talk with him about his ongoing collaborations with indigenous communities and explore the use of diminished reality to make the observatories on Mauna Kea disappear.

    Starstruck Episode 001
    Check out our Prelude episode on the background of the Thirty Meter Telescope, Will We Find God with this Machine?


    Produced by Adam Gamwell + Missing Link Studios + Mindshare


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    • 50 min

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