UGC 101 - Build Your Content Creation Business

Nate Flake - UGC Creator & Coach
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The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros. 

  1. −1 d

    Stolen Content & UNPAID Invoices Draining Creators (Here's the Fix) ft. Grace Tabib, Founder of DUPAY | EP 57

    FREE Call: Discover how to start UGC (even with 0 experience): Book a Call Now You've filmed the script. You edited the video. You delivered the work. So why are you chasing invoices and not getting paid? Most creators don't think about income protection until they've already been burned.  Nate sits down with Grace Tabib, co-founder of DuPay, to talk about what it actually takes to run your UGC business like a business, starting from the very first deal, not after something goes wrong. If you've ever wondered whether you need a contract, what to do when a brand ghosts you, or how to stop chasing invoices and start creating, this episode is your answer.  Chapters: 06:38 - Why Contracts Still Scare Creators 07:30 - The Problem Starts Earlier 08:34 - The Saturation Myth Breaks 10:15 - Where Creators Lose Control 11:54 - The Tiny Details That Get You Paid 13:36 - Why AI Can Cost You Money 16:26 - The Demand Letter That Changed Everything 18:39 - The Stamp Brands Recognize 20:30 - The Contract Generator Creators Needed 23:49 - The Watermark Red Flag 24:47 - What Happens When Brands Ghost 27:44 - Where UGC Is Really Headed 30:38 - The Money Creators Forget to Chase 34:27 - The Million Dollar Payoff Grace breaks down the tools DuPay built after reviewing hundreds of creator contracts, and explains exactly where most unpaid invoice problems actually start. Spoiler: it's not at the end of the project. Nate and Grace get into the real numbers too. DuPay has recovered over $1 million for more than 750 creators. The part that sticks is this: most of those creators had already given up on ever seeing that money. The conversation shifts from chasing money to building the kind of business that doesn't have to. Press play and learn how to stop chasing invoices and start getting paid. Protect your contracts, invoices, and payments: https://dupayme.com/  Use code NATE25 for annual plan or NATE10 for 1st Month  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    39 min

  2. 3 juni

    This Is STEALING Your Creator Income (One Tool Fixes It) | Nia & Tanner Co-Founders of Beeasy.ai | EP 56

    FREE Call: Discover how to start UGC (even with 0 experience): Book a Call Now Are you spending more time on emails and invoices than actually making content? Host Nate Flake sits down with Nia and Tanner, a professional model-turned-UGC creator and her software engineer co-founder, for one of the most grounded conversations about what it actually takes to run UGC like a real business. Nia brings 14 years of modeling experience and a firsthand look at how UGC opened up a new path beyond traditional modeling. Tanner brings the systems thinking, product background, and AI-powered tool they built to solve a problem almost every creator quietly deals with: Admin Overload. You’ll hear what brands are really complaining about when they work with creators, and it’s probably not what you think. Nia breaks down the mistakes that cost creators repeat bookings, from inconsistent content quality to unclear communication, and the simple habits that make brands want to keep working with you. If you’ve ever felt overwhelmed juggling pitches, invoices, revisions, follow-ups, and content all at once, this episode speaks directly to that chaos. Nia and Tanner built Beeasy.ai after seeing how much time creators lose to admin and after Nia realized she had thousands of dollars tied up in invoices she forgot to send or follow up on. Chapters: 05:26 - The Accidental Start That Became UGC 06:22 - The Skims Strategy Nobody Sees 08:49 - How She Started Pitching Brands 10:22 - The Relationship That Keeps Paying 12:30 - The Moment UGC Finally Felt Real 14:54 - Why Influencers Are Losing Ground 19:30 - The Portfolio Mistake Costing Creators Deals 23:21 - The $15,000 Invoice Problem 29:30 - When Creators Started Pulling Out Credit Cards 35:52 - The Admin Secret Everyone Breaks On 42:00 - What Brands Actually Hate 46:52 - The Question That Saves Every Reshoot 54:52 - The Advice Every New Creator Needs You’ll learn why admin is the silent killer of most UGC careers and what you can do about it before it starts costing you time, money, and repeat work. Pay close attention to Nia’s advice around briefs and communication. One simple habit that can save you from reshoots, protect your time, and make brands trust you more. Press play and learn how to stop running your UGC business like a hobby and start treating it like the real career it can be. Stop Chasing Invoices. Start Cashing Them: www.beeasy.ai/ Nia's portfolio: https://alegriaaa.co/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    56 min

  3. 27 maj

    Teachers Make the BEST UGC Creators ft. Casey Leigh Creatives | EP 55

    What if the skills you already have are worth more in UGC than anything you could learn from scratch? The skills Casey Leigh already used every day in the classroom gave her a head start in UGC that most creators never realize they already have. Host Nate Flake and Casey break down exactly how teaching translated into brand deals, persuasive content, and long-term creator success. Learn how to handle difficult clients without burning out, when to walk away from lowball offers, and how Casey turned a $200 offer into a $950 deal. If you’ve ever lowered your rates because you were scared the work would dry up, this episode will change how you think about your value. Chapters: 00:03:02 - Why Teachers Are Secretly Built for This 00:04:08 - The Skill She Didn’t Realize Was Valuable 00:05:08 - The Part Nobody Warns You About 00:06:42 - The Red Flags That Cost Creators Money 00:08:04 - The Lesson Bad Clients Teach Fast 00:09:27 - The $200 Deal That Changed Everything 00:11:08 - Why Most Creators Stay Stuck Charging Low Rates 00:12:14 - The Saturation Lie Everyone Believes 00:17:14 - Why Teaching Feels Exactly Like UGC 00:20:31 - The Hook Strategy That Stops People Instantly 00:29:18 - The Teleprompter Trick That Makes Scripts Feel Natural 00:33:27 - The Hidden Advantage Teachers Already Have 00:40:18 - The AI Tool Changing How She Lands Deals 00:45:02 - The Pitch That Landed a Major Brand 00:47:23 - The Creator Shortcut She Wishes Existed Earlier Most creators spend too much time wondering whether their past experience even matters in this industry. Casey explains how to turn the skills you already have whether from teaching, corporate work, or another career into content brands actually want to pay for. Stay until the end because Casey shares the AI tool she built called Unscripted Creator. It researches brands, identifies gaps in their marketing, and helps creators write scripts that sound natural to their own voice. Press play and learn how to build the kind of creator skillset that turns one-off gigs into long-term retainer clients. Connect with Casey: https://caseyleighcreatives.com/ Try Brand Intelligence for FREE: unscripted.caseyleighugc.com The Complete Unscripted Creator System: (Discount code: UGC101): HERE  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    50 min

  4. 20 maj

    Corporate Burnout to Full-Time Creator at 51 Years Old ft. Brenda Seider | EP 54

    Join the FREE UGC Webinar:  Learn how you can start today Never posted a video in your life and think you're too late to start?   Host Nate Flake welcomes Brenda Seider, a 51-year-old creator who had no video experience, no portfolio, and no clue what UGC was when she started. 14 months later, she had replaced her corporate job with a full-time creator business powered largely by inbound brand deals. Both Nate and Brenda came from corporate jobs that were quietly draining them dry. This conversation is brutally honest about what the leap actually costs and what it gives back. Chapters: 00:02:12 - The Job That Broke Her 00:03:11 - The Anonymous TikTok Secret 00:08:21 - Why Her First Brand Video Failed 00:10:18 - The Mistake Most New Creators Make 00:11:46 - The $50 Video That Took 5 Hours 00:13:18 - The Confidence Nobody Talks About 00:15:07 - The Corporate Wake-Up Call 00:21:27 - The Inbounds Finally Started 00:26:18 - The 60-Day Gamble 00:27:55 - The Month Everything Went Quiet 00:28:51 - The Toxic Fallout After Quitting 00:35:48 - Why Brands Kept Messaging Her 00:42:31 - The Truth About $10K Months Brenda spent five hours filming her first $50 Fiverr video. She never went viral, she just kept showing up every single day and learning in public. Eventually, brands started flooding her inbox. Press play and learn what consistency over perfection actually looks like in real life. Connect with Brenda: https://brendaunfolded.com   UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    41 min

  5. 12 maj

    "I Don’t Have Time for UGC” ENDS Now (Tool Busy Creators Use) | Brooke Embry, Mom of 3, Co-founder & Creator | EP 53

    FREE call - Start UGC and land brand deals with 0 experience: HERE Busy does not have to mean stuck. What if there was a system that made UGC actually fit into your life the way it already is, not the life you wish you had? Today's guest had to shut down her six-figure photography studio overnight when her daughter was diagnosed with a serious autoimmune disease. With no income and no plan, she had to figure out a way to build her UGC business that worked around her life, not the other way around.  Nate Flake sits down with Brooke Embry, a mom and co-founder of Creator Desk. You will learn the system she built now lets her film just one or two days a week, and still be present for her family. And why the brands keep coming back. Chapters:  00:02:11 – The Diagnosis That Changed Everything 00:06:12 – The Biggest Difference Between Amazon and UGC 00:07:42 – The Creator Who Changed Her Entire Approach 00:08:47 – The Pitching Strategy That Got Early Replies 00:10:04 – When UGC Finally Felt Sustainable 00:16:02 – The Unexpected Opportunities UGC Created 00:18:05 – The Scheduling Mistake That Nearly Burned Her Out 00:24:06 – The Red Flag Most New Creators Ignore 00:31:02 – How She Turns Repeat Clients Into Retainers 00:42:03 – Why AI Might Actually Help UGC Creators   They get into the questions new creators are too scared to ask out loud. What do you say to a brand when you can't film for two more weeks? How do you set boundaries without losing the client? When do you stop waiting to be invited into a retainer and just go get one? Her answers are practical, honest, and not what most people expect. Press play and learn one specific freebie she offers retainer clients that makes brands say yes almost every time.  Brooke's Portfolio: www.theblissfulbrooke.com Sign-up for Creator Desk: www.thecreatordesk.com  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    45 min

  6. 6 maj

    Land Brand Deals Fast with Wovvo | ft. Paula Hlavacek Creator & Co-founder | EP 52

    Are you exhausted spending hours hopping between platforms just to find UGC jobs?  There's a creator who got tired of the same grind and built the solution herself. Host Nate Flake sits down with Paula Hlavacek, co-founder of Wovvo and a UGC creator who's been in the game for four years. She's built a platform that pulls opportunities from X, Reddit, Backstage, Coley, Vidova, and more into one dashboard.  They get into why your X profile is your first impression, and brands are judging it before they ever watch your video. Paula breaks down what a strong profile actually looks like, why your wins need to be framed for brands not other creators, and what skills are quietly separating good UGC creators from great ones. Chapters: 00:04:55 – Burnout From Platform Hopping 00:05:32 – The WhatsApp Group That Scaled Quietly 00:06:20 – Turning Free Value Into a Business 00:07:02 – What is Wovvo? 00:08:28 – Monetizing an Idea Before It Exists 00:11:10 – Quitting the Job and Going All In 00:12:45 – The Effort Most Creators Skip 00:16:12 – Why Your Profile Is Costing You Deals 00:18:02 – Posting for Brands vs Creators 00:20:18 – Content That Actually Converts 00:23:10 – How Wovvo Finds Opportunities 00:25:05 – Why Searching Jobs Wastes Time 00:29:05 – Fixing the Application Process 00:34:08 – Why Quality Matters More Now 00:36:02 – Treating Rejection Like Data 00:41:02 – What’s Coming in Wovvo 3.0 If you've been stuck in the cycle of applying and hearing nothing back, this episode gets at why. Paula talks through how to evaluate what's not working, how to think like a brand, and why showing up consistently matters more than showing up perfectly.   Press play and learn how one creator stopped waiting for the right platform and built it herself  and what that mindset can do for your UGC career starting today. Link to Resources Footnote for Every Podcast Join: https://www.wovvo.ai/ Attend the Live Event June 17th in Vancouver:  https://creatorscollab.ca/  Paula's Socials: https://www.instagram.com/thisgirlpppaula/ https://www.tiktok.com/@thisgirlpppaula  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    44 min

  7. 29 apr.

    Brands Hired Him BECAUSE of His Accent | ft. Luiz Walters | EP 51

    What if your accent, your background, or starting from zero actually made you more desirable to brands? Host Nate Flake welcomes Luiz Walters, who moved from Brazil with limited resources and turned UGC into a full-time business. How he got there is a story you don’t want to miss. He did not grow up dreaming of making brand videos. He came to the US as a camp counselor, worked multiple jobs to stay afloat, and eventually landed the kind of corporate role everyone tells you to want. Then everything changed, and the path that opened up was one he never saw coming. If you have ever felt like your accent, your story, or your starting point puts you at a disadvantage, this episode challenges that directly. Luiz shows how those differences can become your edge. Chapters: 00:02:06 – Arriving in the U.S. With No Plan 00:03:12 – Randomly Sent to Oklahoma 00:06:02 – Family Pressure and Identity Struggles 00:08:05 – Leaving Brazil Without a Return Plan 00:13:02 – Working Two Jobs Just to Survive 00:14:05 – Finding Love While Struggling 00:16:08 – Discovering UGC by Accident 00:18:10 – First Big Deal Changes Everything 00:21:52 – Deciding to Go All In on UGC 00:22:45 – Learning Pitching and Taking Action 00:25:18 – Learning Negotiation and Follow-Up 00:26:05 – Getting Laid Off at the Right Time 00:29:38 – Turning an Accent Into an Advantage 00:34:18 – Becoming a UGC Coach 00:37:05 – Why Brands Will Hire You Luiz gets honest about the moments that almost stopped him before he ever got started. You will hear what it actually looks like to rebuild confidence, step away when needed, and come back with more clarity. There is a moment toward the end of this conversation that reframes how you think about consistency and results. It is worth sticking around for. Press play and learn from someone who bet on himself and made it work. Work with Luiz: https://ugcluizwalters.my.canva.site  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    40 min

  8. 22 apr.

    He Stole These Tricks From News Anchors [Now Charges $300 a Video] | ft. Jonathan Bailey | EP 50

    What if the only thing standing between you and your first $300 brand deal is a few months and a willingness to start ugly? Jonathan Bailey started UGC in December of 2025 with zero experience, a stutter, a small apartment, and a property management job that had him working until 8pm most nights. He didn't wait for perfect conditions. He just started, and what happened next is worth hearing. In this episode, Nate and Jonathan talk about Fiverr pricing mistakes that cost him real money, the time management system he built around a demanding full-time schedule, and the unconventional camera tricks he borrowed from TV news anchors that most UGC creators have never even thought about. Chapters: 00:07:15 - Why UGC Feels Different From Other Online Businesses 00:08:55 - HUGE Fiverr Pricing Mistake 00:12:15 - Getting Comfortable on Camera 00:15:20 - TV Anchor Techniques That Changed His Delivery 00:16:50 - Managing a Speech Challenge While Filming Content 00:18:30 - Communicating With Brands and Setting Expectations 00:22:10 - Why Local Creator Collabs Can Multiply Your Income 00:27:15 - Platforms That Actually Brought Him Paid Work 00:29:00 - First $300 Video  00:31:55 - Turning Free Product Offers Into Paid Deals 00:33:20 - Editing and Building a Repeatable Workflow 00:36:10 - Balancing Full-Time Work With UGC Production 00:37:05 - Realistic Goals for the Next 6 Months 00:38:20 - The One Thing That Accelerated His Progress Fastest If you've been on the fence about starting UGC, Jonathan's story will answer the questions you've been afraid to ask. He was exactly where you are not long ago, and he figured out a way through it that doesn't require quitting your job or overhauling your life. Stay until the end, because the mindset shift Jonathan shares near the finish line is the kind of thing that quietly changes how you see the whole game. Press play and learn how one guy in Portland went from winging it to landing his first $300 brand deal in less than five months. Work with Johnathan: https://collabwithjon.my.canva.site/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/ UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    39 min
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The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros. 

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