Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

BUT WAIT, THERE'S MORE!

Bonus Episodes, Early Access & Ad-Free (tisk tisk)

49 kr/mån eller 499 kr/år efter provperioden

  1. 25 juli • Tidig åtkomst för abonnenter

    Billionaire Tourism for the Super Wealthy

    An encore episode from the Under The Influence Archives. A very interesting favourite. Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.

  2. −7 h

    When You're This Big, They Call You Mister

    From the Under The Influence Archives. One of our favourites. There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.  Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sense of respect and authority. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    When You're This Big, They Call You Mister

  3. 11 juli

    Seeing Is Believing: The Power of Demonstration Commercials - Part Two

    An encore episode of Under The Influence.... one of our favourites. Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass in a bus shelter, unguarded on the street - to demonstrate a point. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Seeing Is Believing: The Power of Demonstration Commercials - Part Two

  4. 4 juli

    Seeing Is Believing: The Power of Demonstration Commercials

    An encore episode of Under The Influence.... one of our favourites. This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a point. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Seeing Is Believing: The Power of Demonstration Commercials

  5. 27 juni

    Ask Terry 2026

    This week, we open the show up to our listeners, and answer your very interesting questions. Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why. We’ll listen to some memorable commercials starring kids, and play “Where are they now.” And we’ll talk about a famous luxury brand that is owned by a charity. And it will surprise you. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Ask Terry 2026

  6. 20 juni

    Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

    This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march. And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

  7. 13 juni

    Flexi Discs

    This week, we look at a humble marketing tool. The Flexi Disc. These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records. And in one case, a family won a million dollars with a flexi, and it nearly destroyed them. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Flexi Discs

  8. 6 juni

    Joe Sedelmaier Tribute

    This week, we pay tribute to one of the greatest commercial directors in the ad business. You may not know the late Joe Sedelmaier by name, but you certainly know his work. He directed the famous “Fast Talking Man” ad for FedEx and a landmark commercial for Wendy’s that contained the line “Where’s the beef?” I did several commercials with Sedelmaier, and he kicked me off the set of my own commercial once.  It’s a great story. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    Joe Sedelmaier Tribute
Visa alla (447)

Trailrar

Värdar och gäster

Betyg och recensioner

5
av 5
3 betyg

Om

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Skapad av
    Apostrophe Podcast Network
  • Aktiva år
    2012 - 2026
  • Avsnitt
    447
  • Åldersgräns
    Barnvänligt
  • Copyright
    © Apostrophe Podcast Network
  • Programmets webbplats
    Under the Influence with Terry O'Reilly
  • Leverantör

Du kanske också gillar