What I Know Inc.

In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.

Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live on-site in SoHo, New York, at the Sloomoo Institute
Links:
Inc.com article: www.inc.com/christine-lagorio/from-the-ground-up-sloomoo-institute-karen-robinovitz-sara-schiller-grief-as-startup-fuel.html
Episode transcript: www.inc.com/transcript-from-the-ground-up-podcast-sloomoo-institute-founders-karen-robinovitz-sara-schiller.html
The Sloomoo Institute: https://sloomooinstitute.com/pages/new-york-2-0?utm_source=google.com&utm_medium=organic
Slime play and care (PSA about slime removal!): https://sloomooinstitute.com/pages/slime-care

*note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth.

The impact of AI on finance departments will be huge.

How artificial intelligence is shaping the product journeys from procurement to end customers.

In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.