Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Justin Deese | Home Service Industries
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Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!

  1. 114 | Be the Best-Known Plumber: Tyler Williams on Bold Branding, Local Dominance & AI

    6天前

    114 | Be the Best-Known Plumber: Tyler Williams on Bold Branding, Local Dominance & AI

    Show InformationEpisode Number: 114 Date: November 6, 2025 Duration: 45:24 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact InformationGuest: Tyler Williams Company: Mammoth Marketing Guest Website: — https://tylerwilliams.net/ SummaryFrom ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyler Williams shares how niching down, building unforgettable brands (think “cereal box” vans), and focusing on tight service areas can beat deep-pocket competitors. We unpack the evolution from SEO/PPC to LSAs, why consistency and frequency matter more than hacks, and how AI is stripping away ad “placement” complexity—putting creative taste and storytelling back on top. We close with the operational linchpin: answer the phone, script your CSRs, and protect your ad ROI. TakeawaysNiche wins: specialize in one trade to go deeper, move faster, and communicate clearer.Brand loud: distinctive wraps + consistent presence = familiarity that lowers paid search costs.Consistency > spikes: treat marketing as a fixed percentage and multi-channel project, not a month-to-month switch.Stack digital + physical: reviews, PPC/LSA, and social work better when paired with community events and sponsorships you actually show up for.Win small, expand: dominate a few neighborhoods before chasing the whole metro. “Empires of influence” beat thin spend everywhere.AI’s shift: ad placement is commoditizing; creative taste and story are the new edge.Protect the spend: scripted, coached CSRs convert marketing into booked jobs. Chapters00:00 — Alaska to Florida: Meet Tyler & the Wealthy Plumber event 01:46 — Why Mammoth niched into plumbing (and loves it) 03:40 — Systems: from chaos to scalable ops inside an agency 06:11 — From TV ads to digital: Tyler’s start in advertising 09:30 — The “cereal box” brand approach & Prospector Plumbing origin story 13:00 — Budget by percentage, not vibes: momentum comes from consistency 15:17 — SEO→PPC→LSA: how competition and Google changed the game 20:20 — Digital + physical: events, yard signs, sponsorships that you show up for 24:28 — Don’t “serve Atlanta” with 2 techs: focus your service area 29:45 — AI’s impact: placement commoditized, creativity & curation matter 38:34 — Story sells: testimonials, reviews, and narrative ads 42:20 — Final advice: market more (and better), then answer the phone Keywords#PlumbingMarketing #HomeService #Branding #CerealBoxVans #LSA #PPC #SEO #GoogleReviews #CommunityEvents #ServiceAreaStrategy #NichingDown #ProspectorPlumbing #MammothMarketing #AIinMarketing #Storytelling #CSRTraining #PhoneScripts #TradesGrowth #HVAC #Plumbing #Electrical

    45 分钟
  2. 113 | The Future of Customer Experience in the Trades: Human First, AI Second with Brigham Dickinson

    11月3日

    113 | The Future of Customer Experience in the Trades: Human First, AI Second with Brigham Dickinson

    Episode Number: 113 Date: November 3, 2025 Duration: 40:58 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact InformationGuest: Brigham Dickinson Company: Power Selling Pros Guest Website: powersellingpros.com SummaryBrigham Dickinson returns for his third appearance to tackle the big question on every owner’s mind: how does AI reshape customer service in the trades? He argues AI is a tool—not the boss—and the companies that win will double down on human connection while using technology to create more presence, speed, and consistency. We compare “McDonald’s vs. Chick-fil-A” service models, talk PE expectations and margins, and walk through concrete ways CSRs and techs can use AI to be more human (not less). You’ll hear Brigham’s Australia story about prepping contractors for tech adoption, why fear of AI is mostly noise, and a 5-part framework (Faith, Forgive, Founder, Feel, Finish) to strengthen body, mind, and spirit so you can lead with clarity in an AI world. TakeawaysAI is a lever, not a leader. Use it to coach, prep, and speed up work—but keep people front-and-center on the phones and in homes.Pick your model on purpose. “Endless sameness” call centers race to the bottom; a Chick-fil-A-style, human-first approach protects margins and loyalty.Presence sells. Great CSRs ask, listen, and surface unspoken needs—turning $200 service calls into comprehensive solutions.Technicians: let customers shop. Don’t wallet-judge. Offer modern options (e.g., comfort, IAQ, zoning alternatives) and let the homeowner decide.Adopt, don’t abdicate. Test tools, learn from peers, and integrate AI where it makes sense—without surrendering your standards or culture.Lead the whole person. Brigham’s “5 F’s”—Faith, Forgive, Founder, Feel, Finish—keep leaders grounded amid rapid change. ChaptersWhy AI Anxiety Is Overblown (and What to Do Instead)McDonald’s vs. Chick-fil-A: Two Service Models, Two OutcomesThe CSR Advantage: Turning Needs Into SolutionsTechs: Stop Wallet-Judging, Start Option-BuildingAdopting AI Without Losing Your Soul (or Margins)The 5 F’s: Faith, Forgive, Founder, Feel, FinishAction Plan for Owners: Train Humans, Let AI Assist Keywords#FreedomBlueprintPodcast #BrighamDickinson #PowerSellingPros #HomeService #HVAC #Plumbing #Electrical #CSR #CallCenter #CustomerExperience #AIInTrades #ServiceTitan #ChickFilAModel #McDonaldsModel #SalesProcess #TechnicianTraining #UpsellEthically #PrivateEquity #BusinessLeadership #Mindset #FaithAndWork #SmallBusinessGrowth

    41 分钟
  3. 112 | From First Ring to Final “Yes”: Educate-First Sales for HVAC/Plumbing with Kristen Deese

    10月27日

    112 | From First Ring to Final “Yes”: Educate-First Sales for HVAC/Plumbing with Kristen Deese

    Show InformationEpisode Number: 112 Date: October 27, 2025 Duration: — 52:00 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact InformationGuest: Kristen Deese (Virtual CFO for the Trades) Company: Virtual CFO for the Trades Guest Website: — kristendeese.com SummaryJustin and Kristen break down a practical, no-pressure sales process for home services—from the first CSR touch to in-home presentation, financing, objections, and follow-up. The throughline: educate first, be intentional, and always set the next step. They also hit conference ROI (Pantheon!), why options beat one-price quotes, and how CSRs can “happy call” their way into more booked installs. TakeawaysYour sales call starts before the doorbell. Make it easy to do business (online booking/chat) and lead with empathy on the phone.CSRs are part of sales. Welcome new customers, ask how they heard about you, and gather “why now?” context.Educate first, then present. Use the customer’s own words (hot/cold rooms, pets, air quality) to tailor options.Offer options, not ultimatums. Good/Better/Best with clear benefits prevents a 50/50 yes/no trap. Start at “Best,” work down.Lead with financing. Present monthly payments on every job; it removes embarrassment and increases close rates.Handle “getting other bids” gracefully. Schedule a compare-and-decide visit with all decision makers. Make it a we decision.Never leave without a next step. Book a return visit, schedule the install, or set a precise follow-up time.Implementation is the silver bullet. Conferences pay when you apply one thing—immediately. ChaptersSetting the Stage: Event Season & ROI (Pantheon takeaways)Make It Easy to Buy: CSR’s role before the phone even ringsNew Caller Playbook: Welcoming, source tracking, and “why now?”In-Home Flow: Intentional first minutes, reading the room, and educatingOptions that Win: Good/Better/Best without overwhelmFinancing First: Present monthly payments and approvals smartlyObjections 101: “I’m getting other quotes” → schedule the compare meetingFollow-Up that Converts: “Happy call” into a sales call, without the pressureCulture Fit: Customer-first vs. revenue-first sellingClose the Loop: Always leave with a scheduled next action Keywords#FreedomBlueprintPodcast #HomeService #HVAC #Plumbing #Electrical #SalesTraining #CSR #ComfortAdvisor #Financing #GoodBetterBest #EducateFirst #FieldSales #ObjectionHandling #FollowUp #Pantheon #ServiceTitan #Implementation #CustomerExperience #KristenDeese #BusinessSpouse #WhenYourBusinessPartnerIsYourSpouse

    52 分钟
  4. 111 | From HVAC Tech to Multi-Business Leader: Josh Crouch’s Growth Secrets

    10月20日

    111 | From HVAC Tech to Multi-Business Leader: Josh Crouch’s Growth Secrets

    Show Information Episode Number: 111 Date: October 13, 2025 Duration: 43:37 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Josh Crouch Company: Relentless Digital & Trade Automation Pros Guest Website: Relentless Digital: https://relentless-digital.comTrade Automation Pros: https://tradeautomationpros.com Summary In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Crouch—founder of Relentless Digital, co-host of the Service Business Mastery Podcast, and co-creator of Trade Automation Pros. Josh shares his journey from working full-time in HVAC to building an Inc. 5000 company, creating award-winning workplace culture, and helping trades businesses unlock new levels of efficiency with automation and leadership systems. From the power of one-on-ones and EOS implementation to automating repetitive tasks with tools like Zapier, Josh dives deep into actionable strategies that business owners can use today to grow their companies, retain top talent, and save hours of wasted time. He also offers a practical challenge for listeners to perform a time audit and start thinking strategically about marketing, speed-to-lead, and delegation. Takeaways Why building leadership skills is the ultimate long-term growth strategy.How EOS and regular one-on-ones can radically improve team performance and retention.The difference between automation, delegation, and optimization—and why the order matters.How trades businesses can use AI and Zapier to cut wasted admin hours.The importance of "speed to lead" in converting more customers.Why culture-focused companies attract and keep A-player employees. Chapters 00:00 – Meet Josh Crouch: Founder, Podcaster, & Automation Expert 04:00 – From HVAC to Relentless Digital: The Accidental Entrepreneur Story 06:30 – Building an Inc. 5000 Company & Winning Best Places to Work 09:20 – Leadership, Culture, and the Power of One-on-Ones 20:30 – Training, Roleplay, and Building Consistent Processes 25:00 – Tech, Tools & Avoiding the “Silver Bullet” Trap 27:30 – Automation, Delegation & The Zapier Advantage 33:00 – Josh’s Challenge: Time Audit & Marketing Response Speed 38:30 – TAP Into the Future: Upcoming Event in Savannah, GA 41:00 – Why Leadership Skills Can’t Be Automated Keywords #FreedomBlueprintPodcast #JustinDeese #JoshCrouch #RelentlessDigital #TradeAutomationPros #Leadership #BusinessGrowth #HomeServiceBusiness #HVACMarketing #Automation #Delegation #EOS #BusinessCulture #EmployeeRetention #SpeedToLead #Zapier #AIInTrades #CustomerExperience #ServiceBusinessMast

    44 分钟
  5. 110 | Classroom to Call Center: Angie Snow on Training CSRs & Building a Sellable Business

    10月13日

    110 | Classroom to Call Center: Angie Snow on Training CSRs & Building a Sellable Business

    Show InformationEpisode Number: 110 Date: October 13, 2025 Duration: 35:02 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact InformationGuest: Angie Snow Company: ServiceTitan (Industry Advisor); Co-founder, Snow Business Coaching Guest Website: ServiceTitan.com | (YouTube) ServiceTitan channel for CSR training Gift to listeners: Save on the CSR Academy Live (Oct 16–17, Utah) with code FRIEND at CSRAcademy.com SummaryAngie Snow shares the real story behind her 2007 leap into HVAC, growing a husband-and-wife shop with four techs into a valuable, sellable company—then moving into coaching and her role as an Industry Advisor at ServiceTitan. We dig into the playbook: peer groups (Service Nation), hiring targeted coaches, embracing data (and why switching to ServiceTitan was a revenue inflection point), branding for exit, and implementing relentlessly. Angie also breaks down today’s hot topics—voice agents, AI-assisted dispatching, and practical ways owners can upskill CSRs and dispatchers to boost booking rates and revenue without losing the human touch. TakeawaysImplementation beats information: There’s no silver bullet—do the work you learn at events and from mentors.Invest in data: Moving to robust reporting changed decisions and growth trajectory.Train the front line: CSRs/dispatchers are the first impression; equip them and turnover drops while booking rate rises.Brand for the future: Build an asset that’s transferable (not personality-dependent) to maximize exit value.Adopt AI as a tool: AI can supercharge routing, reporting, and call support—freeing humans for higher-value work.Find your people: Best-practice groups and coaches accelerate every phase of growth. Chapters00:00 Welcome + why Angie’s story matters 02:35 Angie’s start in the trades & early realities of ownership 06:39 Building teams: service, install, maintenance—plus early mistakes 09:33 Mentors, Alliance groups, and hiring specialty coaches 14:21 Implementation > information (how to actually execute) 15:29 Pivot to coaching; launching Snow Business Coaching 19:20 Selling the company & life after exit 22:41 Data as rocket fuel: reporting, reviews, and why they switched software 25:49 Servant leadership & the ServiceTitan IPO moment 26:31 CSR/Dispatcher community: monthly Lunch & Learns + free resources 33:00 AI in the trades: dispatching, voice agents, and practical adoption 34:08 CSR Academy Live (Oct 16–17): what attendees will learn 34:48 Final advice: stay on the edge of innovation Keywords#FreedomBlueprintPodcast #JustinDeese #AngieSnow #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ServiceTitan #CSRTraining #Dispatcher #CallCenter #BookingRate #BusinessGrowth #WomenInHVAC #AI #VoiceAgents #Implementation #ServiceNation #Pantheon #Entrepreneurship #Leadership #Branding #ExitPlanning #Reviews #DataDrivenTrades

    36 分钟
  6. 109 | 6 Essential Tools to Help Home Service Owners Crush Chaos (So It Doesn’t Crush You!)

    10月6日

    109 | 6 Essential Tools to Help Home Service Owners Crush Chaos (So It Doesn’t Crush You!)

    Show InformationEpisode Number: 109 Date: October 6, 2025 Duration: 24:10 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com SummaryJustin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist. TakeawaysBrand your communication: Use a domain-based professional email to boost trust, consistency, and CRM integrations.Own your day with a calendar: One source of truth prevents double-booking, protects focus blocks, and actually makes vacations happen.Make progress visible: A to-do list/task manager helps prioritize, capture follow-ups, and rack up quick wins that build momentum.Don’t let money slip through cracks: A CRM tracks leads, jobs, follow-ups, and repeat business; choose the right fit (e.g., ServiceTitan, Housecall Pro, Jobber).Centralize knowledge: Cloud storage (Google Drive, Dropbox, OneDrive) prevents “lost SOPs” and makes team sharing simple.Train your AI, don’t copy/paste it: Use AI (e.g., ChatGPT) as an organized, context-aware assistant for drafts, analysis, and automation—feed it your MVV, avatar, and offers. ChaptersWhy today’s episode gets tacticalTool #1: Professional Email—credibility and consistencyTool #2: Calendar—blocking, reminders, and balanceTool #3: To-Do/Task Manager—priorities and winsTool #4: CRM—tracking leads, jobs, and revenueTool #5: Cloud Storage—SOPs and docs, all in one placeTool #6: AI—how to prompt and “train” your assistantWrap Up: Start/Stop/Continue exercise to implement fast Keywords#HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese

    24 分钟
  7. 108 | Implement or Get Left Behind: Resideo’s Bo Rogers on Connect 2025

    9月29日

    108 | Implement or Get Left Behind: Resideo’s Bo Rogers on Connect 2025

    Show InformationEpisode Number: — 108 Date: September 29, 2025 Duration: 36:57 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact InformationGuest: Bo Rogers Company: Resideo / Honeywell Home Guest Website: — Resideo Pro | Professional Support For Contractors & Experts Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel). SummaryBo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation. TakeawaysImplementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel. Chapters00:01 – Welcome + why Bo’s story matters 00:52 – Family roots: octopus furnaces to blower kits 03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet) 05:24 – Tempe sales bootcamp: discovering a real process 08:57 – Implementing fast: sales spike and pricing up 11:00 – Selling the business; moving to Arizona; working for others 14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally 19:35 – What makes Connect different; community across security & HVAC 26:22 – Innovation Showcase: hands-on demos + product sneak peeks 27:18 – First Alert app: unified smart-home control 29:27 – How to register; what to expect on-site (meals, exec access) 31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE) 33:43 – Why it’s free + the power of community 35:24 – Wrap-up & see you in L.A. Keywords#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration

    37 分钟
  8. 107 | From Wrench to Profit: Service Nation’s 7 Pillars, Revamped Boot Camp, and a Service World Sneak Peek with Chris Michel

    9月22日

    107 | From Wrench to Profit: Service Nation’s 7 Pillars, Revamped Boot Camp, and a Service World Sneak Peek with Chris Michel

    Show InformationEpisode Number: 107 Date: September 22, 2025 Duration: 32:50 Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact InformationGuest: Chris Michel Company: Service Nation Guest Website: ServiceNation.com | ServiceWorldExpo.com (event) Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount. SummaryTraining Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100. TakeawaysSeven Pillars = business blueprint: Everything you do fits under Business Design, HR, Financials, Operations, Sales, Marketing, Leadership. Use them to spot gaps fast.Stage-based tracks: Whether you’re laying a foundation or maintaining scale, there’s a defined path and classes for each stage.Work in your genius: Double down on your strengths; delegate what drains you (e.g., financials vs. sales/leadership).Networking is ROI: The Service Nation community gives you mentors, shop tours, and on-call peers who’ve solved your problem before.Service World action plan: Don’t chase shiny tools; pick the 1–2 moves that move the needle in 30–60 days. Coaching on the last day helps you commit.Bonus: FREEDOM100 discount for Service World Expo registration. ChaptersWelcome back, Chris + what’s new at Service NationWhy the Seven Pillars framework (and what each one covers)Stage-based growth: from startup to maintain/optimizeDISC in the trades: communicate better, lead better“Work in your genius” vs. trying to do it allBoot Camp makeover: what to expect in 3 focused daysService World Expo preview: workshops, classes, coachingTurning events into execution: your 30/60-day planNetworking that pays: leveraging the Service Nation familyDiscount details + how to register for Service World Keywords#FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades

    33 分钟
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Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!

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