Amit Radia, Founder and CEO of Atlas Group - talks about his journey in the printing and packaging industry

In this episode of the Packaging Perspectives podcast, Amit Radia, founder and CEO of Atlas Media Group, shares his inspiring journey in the printing and packaging industry. Born in Kenya and later moving to the UK and Dubai, Amit faced numerous challenges, including the financial crisis in 2008 and the impact of COVID-19 on his business. He emphasizes the importance of quality, adaptability, and understanding customer needs in a rapidly evolving market. Amit discusses the significance of sustainability and technology, particularly AI, in shaping the future of printing. His story highlights resilience and the necessity of reinventing oneself to thrive in a competitive landscape.