5 episodes

Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.
Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.

Brand-Side APAC Celtra

    • Business
    • 5.0 • 1 Rating

Brand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.
Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.

    The 2022 Guide To Brand Promises: Strategies for Australian Brands

    The 2022 Guide To Brand Promises: Strategies for Australian Brands

    Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.

    Today’s guest, Steffen Daleng, CMO at Booktopia, discusses the challenges marketers are facing today, how brands can differentiate themselves and what to expect for ads in 2022.

    In this episode, we discuss:

    - The role of branding & brand building today

    - Fighting for brand campaign budgets & showing their worth

    - Ad expectations for 2022

    - Creating a consistent brand voice in advertising

    - Coping w/ the rising demand of products

    To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

    • 17 min
    Creating Exciting & Participatory Content as a CPG Brand

    Creating Exciting & Participatory Content as a CPG Brand

    Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll have to create content that is exciting and participatory for the audience.

    Today’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.

    In this episode, we discuss:

    - Major changes in the CPG industry over the past 17 years

    - What engagement will look like for CPG brands in 2022 & beyond

    - Getting an accurate understanding of the customer & automation

    - Keeping up creative assets across regions & markets

    To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

    • 21 min
    How to Adapt to the APAC Region’s Diverse Cultures & Markets

    How to Adapt to the APAC Region’s Diverse Cultures & Markets

    For many marketers in the APAC region, there is one question that’s always top-of-mind:

    How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?

    Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.

    In this episode, we discuss:

    - The challenge of cultural nuance for creatives

    - Digital and creative transformation in Asia

    - Why she’s excited about the future of creative automation

    To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

    • 17 min
    Creatives, it's not about awards - it's about helping clients sell

    Creatives, it's not about awards - it's about helping clients sell

    Getting an award for your creative efforts is an amazing feeling. 
    But in the business world, that’s should never be a creative’s priority — 
    Your job is to help your clients sell. 
    And losing sight of that goal is a trap too many creatives fall into. 
    So says today’s guest, VJ Anand, Head of Creative, Managing Partner APAC at VaynerMedia, who has extensive experience working both brand and agency roles. 
    In this episode, we discuss: 
    - The differences between the brand and agency worlds 
    - The value of creative asset experimentation — especially for agencies 
    - Why creatives need to stay focused on business outcomes for clients 
    To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

    • 23 min
    Introducing: Brand-Side APAC

    Introducing: Brand-Side APAC

    Every marketer understands the power of creative content — but scaling it is a challenge for many organisations.
    And for organisations operating in the Asia Pacific (APAC) region, the diverse regional nuances can compound the challenge.
    Here at Celtra, we understand the creative content challenges organisations face, so we’re excited to announce our new show, Brand-Side APAC, which tackles these issues alongside the unique difficulties the APAC region poses.
    In this introductory episode, producer Rita Richa speaks with host Raushida Vasaiwala, the APAC General Manager at Celtra, about this exciting new podcast.
    You’ll learn:
    Why we created this podcast
    What to expect in upcoming episodes
    The types of guests you can expect to hear  


    To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

    • 6 min

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