Call Her Coach

Stef Willis
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Welcome to the Call Her Coach, the podcast for high-functioning, Type A women who are done with surface level mindset hacks and ready to understand the science behind their success. Hosted by Stef Willis — Neuro-Operational Coach and creator of the Becoming H.E.R Methodology (High-End Regulation™)  this show blends neuroscience, psychology, identity work, and tactical no-BS business coaching to help you scale your income, leadership, and capacity without burning out. If you’ve ever wondered... 1. Why you know what to do but your body won’t let you…2. Why you sabotage money the second you get it…3. Why success feels heavier the more you grow… This podcast will finally give you the answers. Each episode is designed to help you: - Rewire your internal operating system- Expand your nervous system capacity- Hold and grow more wealth without sabotage- Step into your highest identity (not your highest stress level)- Build and scale a business that feels powerful and sustainable Stef combines her background in psychology with years of sales leadership and personal experience navigating rapid financial expansion, revealing the real reason high performers hit invisible ceilings and how to break them for good. If you’re ready to regulate, recalibrate, and become the most wealthy version of yourself…If you’re ready to operate like the woman your goals are waiting on… Hit follow.This is where high-achieving women come to expand.

  1. #013 Where Are You Out Of Integrity With Yourself?

    2 DAYS AGO

    #013 Where Are You Out Of Integrity With Yourself?

    Send a text What if the reason your business isn't growing, your confidence is crumbling, and nothing feels good .... has nothing to do with your strategy? In this episode, I'm getting real about the thing nobody wants to talk about: the small, quiet, daily ways we break promises to ourselves, and what that's actually costing us. Not the big dramatic betrayals. The little ones. The alarm you didn't get up for. The content you said you'd post. The workout you skipped. The thing you've been putting off for three weeks. These aren't small. These are the votes you're casting for or against the person you said you wanted to become. I'm bringing the neuroscience, the tough love, and my own personal experience of performing success while privately being completely out of integrity with myself and what happened to my bank account because of it. This episode is not here to make you feel good about where you are. It's here to wake you up. Notable quote: "The life you have right now is the sum of the votes you've been casting for yourself (or against yourself) in the small private moments when nobody is watching." Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    29 min
  2. #012 The Hardest Part of Coaching Is Letting Go: What Teaching Two Beginners to Snowboard Reminded Me About Leadership

    18 FEB

    #012 The Hardest Part of Coaching Is Letting Go: What Teaching Two Beginners to Snowboard Reminded Me About Leadership

    Send a text At some point in leadership, the role shifts. You stop being the one holding their hand… and you become the one strong enough to let go. In this episode, Stef shares a powerful real-life lesson from the mountain that will reframed how you approache coaching, leadership, and team development. The things that most leaders don’t want to admit: If you prevent every fall, you prevent real growth.If you over-support, you create dependency.And if your people never experience the hard thing, they never build the internal evidence that they can survive it.This conversation is about the moment every serious coach must face ..... when support becomes a ceiling… and letting go becomes the strategy. Quotable Moments: “The fall was the teacher. I was just there to help them make sense of it afterward.”“If you keep catching every fall, you’re not protecting them .... you’re disabling them.”“It’s a timeline gap, not a talent gap.”“The slow shrink of myself cost me the exact same thing as quitting would have.”“You are a good coach even when your people are falling.”“They made the decision… and the decision made them ready.”Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    42 min
  3. #011 Sacrifice Seasons: You can have it all...just not at the same f*cking time

    11 FEB

    #011 Sacrifice Seasons: You can have it all...just not at the same f*cking time

    Send a text In this raw and real episode, Stef breaks down the truth about sacrifice seasons in entrepreneurship that nobody wants to talk about. If you're building something big, this is your permission slip to let go of the guilt and lean into what it actually takes to create the freedom lifestyle you're dreaming of. What You'll Learn in This Episode: Why you can have everything you want—just not all at the same damn timeThe myth of "having it all" and why successful women aren't showing you the whole storyWhat sacrifice season actually looks like in your relationships, lifestyle, and timeWhy most people quit right before their breakthrough (and when they typically give up too early)The real truth about those Instagram entrepreneurs with the "dream lifestyle"How your nervous system will sabotage you during sacrifice season—and what to do about itThe difference between strategic sacrifice and burnoutHow to identify your non-negotiables vs. what needs to be cut during your building season Quotable Moments: "You can have everything you've ever wanted in this big beautiful life... just not all of it at the same f*cking time.""The sacrifice season isn't a punishment. It's an investment. You're trading temporary comfort for permanent transformation.""Most people quit right before their breakthrough. They quit in month three when the breakthrough was coming in month six.""The women you follow online....that you look up to...they're showing you the result, not the process, so you don't have realistic expectations of what it's actually going to take.""The discomfort of discipline is temporary. The pain of regret is forever.""Your brain will try to convince you that you're missing out. That's just fear talking. Fear that's dressed up as logic and its lying to you.""Sacrifice season doesn't mean burning yourself out. It means getting crystal clear on what's essential and what's just extra for now.""Your sacrifice season is your secret weapon. It's the chapter in your story where you prove to yourself that you're willing to do what others won't so you can live how others never will" Related Episodes: The Shedding Season (referenced in this episode) Share This Episode: Know someone in their sacrifice season who needs to hear this? Send them this episode and remind them their future self is already thanking them. Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    19 min
  4. #010 Content & Personal Branding in 2026: What Actually Converts (And What to Stop Posting)

    4 FEB

    #010 Content & Personal Branding in 2026: What Actually Converts (And What to Stop Posting)

    Send a text In this episode, Stef breaks down the personal brand and content strategy that's actually converting in 2026 and what you need to stop doing immediately if you want to grow your business this year. WHAT TO STOP DOING: Stop posting like you're teaching a class (people aren't on social media for a lecture)Stop using hard sales CTAs and engagement bait ("comment READY," "drop a 🔥")Stop hiding behind the "professional" version of yourselfStop using AI to write your captions (people can tell, and it kills your credibility)WHAT'S WORKING IN 2026: Build YOU as the brand, not your product or serviceFocus on formatting: create a recognizable container for your contentChange your location, use props, switch your wardrobe, change your castingShow different sides of yourself (be multi-dimensional)Create content that's actually interesting (would YOU stop scrolling?)Make it about them, not you (your content should be a mirror)THE IDENTITY WORK: Building a personal brand requires you to expand your capacity to be seen. You have to be willing to take up space, polarize people, and show up unapologetically as yourself. ACTION STEPS: Review your last 10 posts...are they all the same?Ask yourself: if someone binged my content for an hour, would they feel like they know me?Create one piece of content this week that's different than anything you've done beforeCONNECT WITH STEF: DM her on Instagram and let her know what shifted for you after this episode. Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    26 min
  5. #009 Ethical Influence in Online Sales and Marketing for 2026

    28 JAN

    #009 Ethical Influence in Online Sales and Marketing for 2026

    Send a text Episode Overview In this episode, Stef breaks down the critical difference between ethical influence and manipulation in online business. After receiving yet another "pitch slap" DM, she dives deep into why authentic connection matters more than conversion tactics and how building a business with integrity is not only more sustainable but more profitable long-term. What You'll Learn The Pitch Slap Problem: Why fake connection to manufacture urgency destroys trust and damages your reputationGolden Retriever vs. Chihuahua Energy: The perfect analogy for understanding authentic vs. desperate networkingDr. Robert Cialdini's Research: The godfather of influence research reveals what separates ethical persuasion from manipulation6 Major Red Flags of manipulative marketing (and how to avoid them)The 7-Step  for ethical influence that builds trust and converts Memorable Quotes "You can't fake connection to manufacture urgency with someone you don't even know yet.""There's a massive difference between being a real human who happens to run a business online and being a business owner who pretends to be human just to get a sale.""Your reputation is your business, especially if you're doing it online, especially in 2026 when everything is screenshotted and shareable.""You never, ever, ever have to lie in sales. You never have to lie in marketing. Period.""People don't connect with highlight reels. They want realness, authenticity, and your humanity." Featured Research & Resources Dr. Robert Cialdini's Influence (7+ million copies sold)Routledge Handbook of Persuasion principlesMcKinsey research: Ethical sales increases profits by 15% minimum Action Items Audit Your Sales & Marketing Process This Week: Review your DMs, content, copy, pitches, and follow-up sequencesAsk yourself: "Is this respectful? Is this transparent? Would I feel good receiving this?"If the answer is no...change it immediately Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    41 min
  6. #008 If You Want a Million Dollar Bank Account, You Need a Million Dollar Identity (Part 2)

    21 JAN

    #008 If You Want a Million Dollar Bank Account, You Need a Million Dollar Identity (Part 2)

    Send a text Episode Summary: Welcome to Part 2 of our transformative series on the 10 identity shifts required before hitting your first million. Host Stef Willis breaks down the advanced nervous system work and identity transformations that separate people who make millions from those who actually keep and grow their wealth. Episode Highlights The Final 5 Identity Shifts for Million-Dollar Success Shift #6: Fire Yourself as the Employee, Hire Yourself as the CEO (8:30) Why "doing" energy keeps you stuck under seven figuresThe difference between working IN vs. ON your businessHow to identify tasks only you can do vs. what to outsourceCEO time blocking strategies for million-dollar decisionsBreaking free from the dopamine trap of being "needed"Shift #7: Imperfect Action Beats Perfect Inaction (18:45) Why perfectionism is fear wearing a productivity maskThe 80% launch strategy that transforms businessesHow the universe rewards momentum over perfectionNewton's first law applied to entrepreneurshipWhy waiting for "perfect" guarantees you'll never reach seven figuresShift #8: Your Environment Is Programming Your Future (24:20) The science of co-regulation and nervous system syncingWhy you're the average of the five people you spend the most time withHow frequency and biosphere energy affect your wealth capacityStrategic relationship management for millionaire mindsetThe importance of investing in high-level rooms that scare youShift #9: Pause Before You React (32:15) The 90-second regulation technique for million-dollar decisionsHow emotional reactions create scarcity-based choicesTraining your nervous system to respond vs. reactWhy regulated leadership creates wealthTaking radical accountability for your triggersShift #10: The Death of Your Old Identity (37:00) Why your current self cannot create your future realityGrieving the hustler identity that got you hereThe frequency shift required for seven-figure capacityHow to shed old programming and survival patternsBecoming the regulated, boundaried, million-dollar version of youResources Mentioned Book Reference: "Scale with Speed" (mentioned in Shift #7)Concept: Newton's First Law - An object in motion stays in motion. An object at rest stays at rest.Science: Co-regulation and biosphere energy (3-6 feet frequency zone)Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    44 min
  7. #007 If You Want a Million Dollar Bank Account, You Need a Million Dollar Identity (Part 1)

    14 JAN

    #007 If You Want a Million Dollar Bank Account, You Need a Million Dollar Identity (Part 1)

    Send a text What's This Episode About? In this 2-PART SERIES, Stef is spilling ALL the tea on the identity shifts and nervous system work you need to make (and actually KEEP) your first million. Part 1 covers shifts 1-5, Part 2 drops next week with shifts 6-10! Did you know? 30% lottery winners bankrupt within 3-5 years78% NFL players broke within 2 years retirement60% NBA players lose millions within 5 years70% wealthy families lose generational wealth by generation 290% lose it by generation 3 The 5 Shifts We're Covering Today: SHIFT #1: Be It Before You Become It  SHIFT #2: Let Go of the "When"  SHIFT #3: Scarcity to Abundance (It's a Body Thing)  SHIFT #4: Wanting Money Isn't Selfish, Babe  SHIFT #5: Learn to Freaking RECEIVE  Coming Next Week in Part 2: The final 5 shifts that separate people who MAKE a million from people who actually KEEP it and grow it.  Best Quotes from This Episode: 💬 "You don't manifest what you WANT. You manifest what your nervous system deems SAFE." 💬 "Wealth is a learned skill set. But so is poverty." 💬 "Familiar isn't the same as TRUE." 💬 "Becoming a millionaire is 90% identity work, 10% strategy." Support the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    36 min
  8. #006 Instagram Locked My Account: How to Build a Business Online That Doesn't Collapse When Platforms Fail

    7 JAN

    #006 Instagram Locked My Account: How to Build a Business Online That Doesn't Collapse When Platforms Fail

    Send a text Episode Overview What happens when you get locked out of Instagram with no timeline for restoration? For most online entrepreneurs, it would mean panic, lost income, and scrambling to figure out plan B. But when Instagram restricted Stef's account, her business didn't miss a beat....leads kept coming in, sales calls kept booking, and revenue kept flowing. In this episode, Stef breaks down exactly why platform dependency is killing online businesses and shares the exact systems you need to build a business that survives (and thrives) when social media fails you (because eventually....one day....it will) What You'll Learn Why building your business solely on social media is like building a house on rented land (and what happens when the landlord kicks you out)The critical difference between being an influencer and being a business ownerWhat Stef owns in her business that nobody can take away and why this is generating leads and sales even while locked out of InstagramThe exact infrastructure you need: CRM systems, paid ads, email sequences, and owned databasesWhat omnipresence actually looks like when you're running a real business (not just playing business online)lWhy wealthy, affluent buyers can smell platform dependency from a mile awayActionable steps to diversify your business starting today (even if you're brand new) Key Takeaways 🚨 You Don't Own Social Media Platforms Instagram, Facebook, TikTok...you don't own your profiles, your followers, or your reach. You're building on rented land, and the landlord can change the rules or kick you out anytime. Notable Quotes "You are not building on social media. You are using social media to build what you own. One is desperate and fragile. The other is strategic and resilient." "If your business falls apart the second you stop posting, you don't have a business. You have zero leverage." "These platforms do not owe you anything. They're businesses and they will always prioritize their bottom line over your ability to post content." "Wealthy buyers want to work with someone who has their shit together—someone running an actual business, not posting and praying." "Stop renting land and start owning infrastructure." Resources Mentioned Repurpose.io - Content distribution tool for cross-platform postingGoHighLevel - Stef's recommended CRM platformSupport the show Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you. Your next level starts with regulation… and we’re just getting started.

    21 min
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About

Welcome to the Call Her Coach, the podcast for high-functioning, Type A women who are done with surface level mindset hacks and ready to understand the science behind their success. Hosted by Stef Willis — Neuro-Operational Coach and creator of the Becoming H.E.R Methodology (High-End Regulation™)  this show blends neuroscience, psychology, identity work, and tactical no-BS business coaching to help you scale your income, leadership, and capacity without burning out. If you’ve ever wondered... 1. Why you know what to do but your body won’t let you…2. Why you sabotage money the second you get it…3. Why success feels heavier the more you grow… This podcast will finally give you the answers. Each episode is designed to help you: - Rewire your internal operating system- Expand your nervous system capacity- Hold and grow more wealth without sabotage- Step into your highest identity (not your highest stress level)- Build and scale a business that feels powerful and sustainable Stef combines her background in psychology with years of sales leadership and personal experience navigating rapid financial expansion, revealing the real reason high performers hit invisible ceilings and how to break them for good. If you’re ready to regulate, recalibrate, and become the most wealthy version of yourself…If you’re ready to operate like the woman your goals are waiting on… Hit follow.This is where high-achieving women come to expand.

Information

  • Creator
    Stef Willis
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2026 Call Her Coach
  • Show Website
    Call Her Coach