Commerce Confidential - APAC Edition

VML

Commerce Confidential is VML’s captivating take on business podcasts. Tune in to hear from a diverse array of business leaders, ecosystem partners, and commerce experts in Asia Pacific as they share their experiences, insights, and strategies for unlocking omni-channel growth. Whether you’re seeking immediate results or aiming to build an enduring brand, this podcast provides the roadmap for achieving success in the ever-evolving world of commerce.

Episodes

  1. 04/12/2024

    Decoding AI-Powered Content Production with Nicholas Yeam

    On this episode of Commerce Confidential - APAC Edition, host Aadit Bimbhet talks with Nicholas Yeam, Head of Content at VML APAC, about the future of content production. They explore the opportunities and challenges of AI-driven content creation, focusing on efficiency, risk management, and the role of technology in streamlining workflows. Nicholas also shares his insights on balancing speed and quality, and offers a glimpse into what's next for the industry. Tune in to hear from Aadit and Nicholas on navigating the evolving landscape of content production with AI.

    30 min

  2. 02/10/2024

    Demystify AI with Daniel Hulme, CEO of Satalia

    This week on Commerce Confidential - APAC Edition, we're diving into the fascinating world of AI with Daniel Hulme, CEO of Satalia, a WPP company. Join host Aadit Bimbhet as he chats with Daniel about the real potential of AI for brands and agencies. Get ready to unpack some surprising truths, like why automation isn't as intelligent as we think and how AI can revolutionize content creation.  Daniel also gives us a sneak peek into WPP Open, an AI-powered marketing operating system, and reveals how Satalia's unique approach to machine learning is giving brands a competitive edge. Don't miss this insightful conversation about the future of AI in marketing!

    46 min

  3. 23/08/2024

    The Power of Payments with Chetna Bastani, Head of Alliances & Channels at Stripe

    In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we dive into the transformative role of payments in creating frictionless commerce experiences. Our guest, Chetna Bastani, Head of Alliances & Channels for APAC at Stripe, joins us from Singapore to share her insights. From compressed commerce trends to the importance of localized payment methods, Chetna discusses the latest data and strategies driving healthier conversion rates. We also touch on the growing demand for scalable B2B payment solutions and the innovations emerging from the WPP and Stripe partnership. Tune in for a comprehensive look at the future of payments and commerce in APAC

    27 min

  4. 06/08/2024

    A look through the Golden Arches with McDonald’s Philippines' Denise Halagueña - Head of Digital Acceleration

    In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we take a deep dive into the digital landscape of one of the world's most iconic brands with Denise Halagueña, Head of Digital Acceleration for McDonald’s Philippines.   Denise shares insights into the scale of McDonald's operations in the Philippines and the brand's journey through digital transformation. We explore how consumer behaviour shifts have influenced McDonald's investments in data, CRM, and loyalty programs. We also discuss the partnership between VML and McDonald’s, exploring the strategies and what it takes to stay at the forefront of digital innovation.

    43 min

  5. 18/07/2024

    China's Commerce Evolution: Expert Insights with James Bay

    Welcome to the latest episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet.   Today, we explore the dynamic world of commerce in China with James Bay, our Chief Commerce Officer for VML China. We discuss the booming e-commerce market in China, the evolving consumer behaviours, and the impact on platforms like Tmall, Taobao, and Douyin. Additionally, we delve into the power of content in this economy and how to create efficiencies using Gen AI. Tune in for insights on the future of commerce in one of the world's most fascinating markets.

    41 min

  6. 05/07/2024

    The Art of Creative Commerce with Manuel Borde - VML's Global CCO of Commerce

    Welcome to the second episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, where we're diving into the exciting world of Creative Commerce. Joining us is Manuel Borde, Global Chief Creative Officer at VML and the mastermind behind some of the agencies best commerce cases like Oreo Codes. In this episode, Aadit and Manuel chat about what exactly Creative Commerce is, why it matters now more than ever, and how brands are using it to win in the commerce space. So, grab your headphones and join us as we uncover the art of Creative Commerce, learn from the best brands in the business, and find out what it takes to make waves in today's competitive landscape.   VML work referenced: Oreo Codes: https://www.vml.com/work/oreocodes Oreo Calls: https://www.vml.com/work/oreo-calls I See Coke: https://www.vml.com/work/i-see-coke Beer Badge: https://www.vml.com/work/beer-badge

    47 min

  7. 17/05/2024

    Tomorrow's Commerce with VML's Hugh Fletcher and Naji El-Arifi

    Step into the future with Commerce Confidential - APAC Edition, hosted by VML's Regional Commerce Director, Aadit Bimbhet. In our inaugural episode, we're joined by Hugh Fletcher, Global Thought Leadership Lead, and Naji El-Arifi, Head of Innovation at VML Enterprise Solutions, as we dive into the insights and trends that make our 7th edition of Tomorrow's Commerce report.  From the rise of AI to the power of social conversion, the new brand order led by Gen Z and the growing importance of creative commerce and sustainability, we examine how these trends are shaping consumer preferences and brand strategies in the APAC region. Download Tomorrow's Commerce report here.  Find us on LinkedIn: Aadit Bimbhet Naji El-Arifi Hugh Fletcher  About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.    VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

    1hr 4min
  • 7 Episodes

About

Commerce Confidential is VML’s captivating take on business podcasts. Tune in to hear from a diverse array of business leaders, ecosystem partners, and commerce experts in Asia Pacific as they share their experiences, insights, and strategies for unlocking omni-channel growth. Whether you’re seeking immediate results or aiming to build an enduring brand, this podcast provides the roadmap for achieving success in the ever-evolving world of commerce.

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