Do This, NOT That: Marketing Tips with Jay Schwedelson

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

    16小时前

    TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

    If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities. ㅤ Connect with Monique on LinkedIn and use her Linktree to dig into her talks, leadership insights, and ways to learn from her work. ㅤ Best Moments: (01:09) Monique traces a 25 year journey across events, media, and fintech into a TED leadership role created specifically for how she operates. (02:57) The lightbulb moment where she rejects a single lane career and starts intentionally stacking cross functional skills to become executive ready. (06:09) A playbook for embedding with sales, joining calls, shaping packages, and becoming the revenue partner everyone wants on their side. (09:01) How offering help first naturally turns senior relationships into real mentorship and sponsorship without the cringey formal ask. (14:30) The story of jumping too fast for a new role, why it backfired, and how it reshaped how she evaluates growth and red flags. (16:32) Behind the scenes at TED on why powerful talks are built around one sharp idea, supported by story, rigor, and serious coaching. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    20 分钟
  2. Ask Us ANYTHING: Wake the Dead (Your Email List) ☠️… My Spirit Airlines Confession 😬🛫 | Ep. 446

    1天前

    Ask Us ANYTHING: Wake the Dead (Your Email List) ☠️… My Spirit Airlines Confession 😬🛫 | Ep. 446

    If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos. ㅤ Best Moments: (01:32) Why year-end is the best time to send “letter-style” emails from an executive (02:00) How a “note from the founder” subject line boosts open rates by 40% (03:00) The secret power of “verification” emails for reengagement (04:24) Subject line examples that actually make people click again (06:15) Jay’s unexpected love story with Spirit Airlines (07:41) The mystery of people who immediately use the plane bathroom ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    10 分钟
  3. What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445

    3天前

    What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445

    Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does. ㅤ Best Moments: (00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over (01:47) Why leaning into the moment works, even when the joke’s dead (02:15) New data showing lo-fi content crushes polished posts across every platform (03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era (04:00) The Instagram privacy setting everyone should use during the holidays (05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done (06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turn ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    7 分钟
  4. SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! == | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That

    4天前

    SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! == | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That

    The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:16) Jay reveals his painfully slow “runs” that neighbors mistake for walks (02:45) Daniel shares why roundups and “Spotify Wrapped”-style posts crush at year-end (03:44) Jay explains why adding “most” instantly boosts engagement and clicks (05:00) Daniel breaks down how AI makes it easier than ever to create top-performer lists (06:01) Jay connects year-end content psychology to holiday nostalgia and comfort (07:42) Daniel shows how “most bought” and “most gifted” emails drive conversions (08:33) Jay rants about workout classes that make you “partner up with randos” ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    11 分钟
  5. HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443

    11月7日

    HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443

    Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks. ㅤ Follow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow. ㅤ Best Moments: (02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry. (05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop. (06:41) Eight out of ten Google searches end with no click, and what that means for your site. (08:50) Content has to answer specific LLM-level questions with citations and case studies. (12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust. (16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    23 分钟
  6. Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

    11月5日

    Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

    Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags. ㅤ Best Moments: (01:32) Calendar content is the simplest year-end boost for signups and downloads. (02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit. (03:06) Make an industry event calendar and spotlight your webinars and launches inside it. (04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print. (04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering. (06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    9 分钟
  7. What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

    11月4日

    What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

    Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility. ㅤ Best Moments: (00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead. (01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent. (03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise. (04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention. (06:12) Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent. (07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    10 分钟
  8. SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? == | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That

    11月3日

    SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? == | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That

    Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:03) Six-seven is over and Jay’s bracing for his Nov 6–7 virtual conference while trying not to lose it (01:34) Blindfold karaoke with Nick Lachey judging and Jay cramming My Heart Will Go On in the car (03:00) The LinkedIn newsletter launch mistake to avoid and the timing tweak that flips results (04:53) The step-by-step to start a LinkedIn newsletter and why 150 followers is enough to beat the feed (06:29) How a newsletter-as-registration blast got flagged by LinkedIn and what not to copy (08:24) Why newsletters can include all the links you want and still hit inboxes with ~25% opens and 700–800 signups ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    13 分钟
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关于

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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