365 episodes

ESCAPE YOUR LIMITS:
Inside the minds of fitness industry influencers.

Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.

L.I.F.T.S:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.

Escape Your Limits Escape Fitness

    • Health & Fitness
    • 5.0 • 2 Ratings

ESCAPE YOUR LIMITS:
Inside the minds of fitness industry influencers.

Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.

L.I.F.T.S:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.

    LIFTS Episode 29 - Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues

    LIFTS Episode 29 - Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues

    Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. 
    During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises.  
    They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location. 
    Topics discussed include:
    ●       Anthony Geisler's departure from Xponential and its potential impact.
    ●       The lack of sufficient proof points and location-specific performance data provided to potential
    franchisees before large-scale sales begin.
    ●       Variability in boutique fitness studio build costs and revenue potentials.
    ●       Lessons learned from Xponential and F45's rapid expansion strategies.
         Outlook on the fitness industry and opportunities for brands. ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/
     
    0:00 Intro
    1:27 The changes at Xponential Fitness
    09:20 Investment in brands and the impact of rapid growth
    12:35 Boutique fitness models and build out costs
    16:25 Lack of proof points and how to educate potential investors opening up in the fitness market
    18:37 The regulations required by franchises
    23:37 How the impact of the news from Xponential will impact expansion strategies
    32:38 Final thoughts

    • 32 min
    LIFTS Episode 28 - More Industry Consolidation & the Evolution of Strength Training

    LIFTS Episode 28 - More Industry Consolidation & the Evolution of Strength Training

    On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform. 
    He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness.
    Topics discussed include:
    ●       Hydrow's acquisition of a digital resistance company and plans to integrate strength training.
    ●       Peloton's leadership changes and challenges.
    ●       Using technology and data to better understand user motivation and incentivization.
    ●       The growing trend of whole health and wellness among fitness brands. 
    ●       Predictions for the future of connected fitness, including potential consolidation in the industry.
     
    ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/
     
    0:00 Intro
    2:39 Who are Hydrow
    6:59 New Strength Training Technology
    12:19 The Challenges facing Peloton and how to turn it around with a North Star
    17:42 Future Fitness Motivators
    20:44 The role of celebrity endorsements
    23:15 Science Daily – Research on immediate rewards increasing long-term activity
    29:06 How important is it brands embrace Whole Health Living?
    30:36 Final thoughts

    • 33 min
    LIFTS Episode 27 - The Pain of Inevitable Change | Innovating for the Future of Fitness.

    LIFTS Episode 27 - The Pain of Inevitable Change | Innovating for the Future of Fitness.

    On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry.
    They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.
    Topics discussed include:
    ●       Partnering brands with the LIFTS podcast.
    ●       New product launch of Escape Fitness' GLUTE BOX.
    ●       Challenges faced by indoor cycling brand Stages during the pandemic.
    ●       Trends in wellness offerings like recovery spaces and personalized programs.
    Industry consolidation and how gyms and suppliers can differentiate their services.
    ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/
     
    0:00 Intro
    1:31 Why and How to be a part of the LIFTS podcasts
    4:58 New Product Launch – the Escape GLUTE BOX
    6:34 The Struggles of Stages in Indoor Cycling
    13:32 Fitness Industry Consolidation and Innovation
    19:18 Equinox partnering with Pumpkin Health to offer personalization
    21:37 Trends in Wellness, Recovery, and Premium Offerings
    30:50 Health and Fitness Association Report Insights

    • 35 min
    LIFTS Episode 26 - HYROX365, The Global Wellness Economy Report and the Emotional and Mental Weight of Body Image with Guest Bryan Myers

    LIFTS Episode 26 - HYROX365, The Global Wellness Economy Report and the Emotional and Mental Weight of Body Image with Guest Bryan Myers

    On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers.
    In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image.
    Topics discussed include:
       The growth of FIBO as an international fitness trade show. ●       The success of HYROX and the launch of HYROX365.
    ●       Findings of The Global Wellness Economy report.
    ●       The controversial advice from ‘fat activist’ Virginia Sole-Smith.
    ●       The mental and emotional factors associated with weight.
    ●       The challenges of parenting healthy lifestyles in modern society.
    ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/
     
    0:00 Intro
    4:23 The growth of Hyrox and its partnerships
    9:41 Fitness and wellness entrepreneurship in the US
    12:22 The Global Wellness Economy Report
    15:12 US healthcare spending and outcomes
    18:44 Mental and emotional weight in relation to body image
    23:53 Challenges of parenting in modern society
    28:46 Wellness, consciousness and investing in health

    • 32 min
    LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

    LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

    On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and  move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.
    Join us in welcoming Oliver Patrick to LIFTS.
    Topics discussed include:
    ●       The need to redefine the language we use to describe the ‘fitness’ industry.
    ●       The value in selling outcomes rather than process.
    ●       Importance of benchmarking and tracking health and performance improvement.
    ●       Three key measures of health: VO2 Max, Skeletal Mass and Mobility.
    ●       Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and             health.
    Lobbying and its impact on healthcare policy. ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/

    • 26 min
    LIFTS Episode 25 - FIBO 2024 | Fitness Trends, The Impact of AI, The Value of Data

    LIFTS Episode 25 - FIBO 2024 | Fitness Trends, The Impact of AI, The Value of Data

    Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry’s most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector.
    On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador,  EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey’s Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam
     Topics discussed include:
    ●       Fitness trends at home, outdoors and in-club.
    ●       The impact of VAT reduction on market penetration.
    ●       Digital tools, wearables and the potential in the European market.
    ●       2030 European participation targets. Can we reach them?
    ●       The impact of AI in the fitness industry.
    ●       Using AI generated data in fitness industry, with a focus on privacy and value exchange.
    ●       Data in evidencing the value of physical activity in a preventative health care system.
    ●       Using social value as a metric to measure the health impact of physical activity.
    ●       Three ways AI can support the fitness industry’s growth right now: Classical AI, Copilot (Chatbot)      and Automated Content Generation.
    ●       Decarbonizing the fitness industry, potential for cost savings and environmental impact.
    ●       Do consumers make buying decisions based on the sustainability of the goods and services?
    ======================================================
    Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
    Shop gym equipment: https://escapefitness.com/shop
    View our full catalog: 
    https://escapefitness.com/support/catalog
    https://escapefitness.com/support/catalogue
     ======================================================
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/
     
    0:00 Intro
    1:00 Karsten Hollasch & Herman Rutgers
    22:56 Ian Mullane | CEO of Keepme.ai
    40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company
    1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

    • 1 hr 23 min

Customer Reviews

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I listen to this walks and they’re always insightful, thought provoking and interesting

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