394 episodes

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com

How I Built This Plus is a great way to support the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/howibuiltthis

How I Built This with Guy Raz NPR

    • Business
    • 4.8 • 87 Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com

How I Built This Plus is a great way to support the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/howibuiltthis

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Discovery Channel and Curiosity Stream: John Hendricks

    Discovery Channel and Curiosity Stream: John Hendricks

    In the 1980s—the early days of cable television—John Hendricks got stuck on an idea he couldn't shake: to create a channel that would teach people cool things in an entertaining way. In college he had seen hours of documentaries on history, science, and outer space; and he figured if he was interested in them, others would be too. So around the age of 30, he left a comfortable consulting business to begin a delicate juggling act: leasing a satellite, licensing content, and wooing cable distributors, all the while pounding the pavement to finance it all. Today, Discovery reaches more than 400 million homes around the world, and John is still in the content business, having launched Curiosity Stream in 2015.

    • 1 hr 14 min
    M.M.LaFleur: Sarah LaFleur (2020)

    M.M.LaFleur: Sarah LaFleur (2020)

    When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

    • 1 hr 10 min
    Headspace: Andy Puddicombe and Rich Pierson (2019)

    Headspace: Andy Puddicombe and Rich Pierson (2019)

    Andy Puddicombe is not your typical entrepreneur—in his early twenties, he gave away everything he owned to train as a Buddhist monk. But after ten years, he decided he wanted to bring the benefits of his meditation techniques to more people. While running a meditation clinic in London, Andy met Rich Pierson, who had burned out on his job at a high-powered London ad agency. Together, they founded Headspace in 2010. Over ten years later, Headspace's guided meditation app has users in 190 countries and an annual revenue of over $100 million.

    • 1 hr 9 min
    Bonus Episode! Wisdom From The Top: Best Buy

    Bonus Episode! Wisdom From The Top: Best Buy

    This week, we thought we'd bring you a little bonus from another show that Guy hosts called Wisdom From The Top.

    In 2012, to say there was a crisis at Best Buy—is an understatement. In January, Forbes published an article with the headline: WHY BEST BUY IS GOING OUT OF BUSINESS. And then, in March, the company reported a loss of $1.7 billion dollars. In April, the CEO resigned because of an "inappropriate relationship" with an employee. Hubert Joly stepped in, determined to fix Best Buy, and he started by valuing the people who work there.

    • 1 hr 10 min
    Tate's Bake Shop: Kathleen King (2019)

    Tate's Bake Shop: Kathleen King (2019)

    Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a small business, she wanted more time for herself. She brought in two partners to grow sales, but the partnership was a disaster—and after bitter lawsuits, Kathleen was forced to start over from scratch. 18 years later, Tate's Bake Shop—the second cookie brand that she built out of the crumbs of the first—sold for $500 million.

    • 57 min
    Bonus Episode! Ask Guy Anything: December 2021

    Bonus Episode! Ask Guy Anything: December 2021

    What makes a good How I Built This story? Why do our episodes take weeks to produce? How does Guy prepare for an interview? As a bonus this week, Guy wanted to take some time and answer a bunch of your questions! If you have other burning questions about the show, our process, or even just about Guy, you can Ask Guy Anything by submitting a question at guyraz.com.

    • 14 min

Customer Reviews

4.8 out of 5
87 Ratings

87 Ratings

SingHass ,

Best in Class

I listen to about 8 podcasts regularly and ‘How I Built This’ is my favorite. I find inspiration from the different experiences of these many founders. I love how Guy Raz gets to the bottom of their business success while also tapping into the personal life of each particular individual that led to their success.

Always informative, mostly entertaining and very often touching.

yiyihaohaoyouyou ,

Great questions asked by Guy

Cotopaxi is not inspiring. The value propositions are meh. Digitally native companies succeed because they are innovative not because they are digital. Digital tools are available to everyone now.

Jrrylac85 ,

Best Podcast Ever

The only reason I got into the habit of listening to podcasts was because of THIS Podcast.

Got hooked on the first few episodes and I’ve become a Long time fan.

Really love the inspirational stories of all the entrepreneurs here.

Keep ‘em coming Guy!

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