The ITSPmagazine Podcast

Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.

  1. The Operations Layer for Live Events | A Brand Highlight Conversation with Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live

    1 HR AGO

    The Operations Layer for Live Events | A Brand Highlight Conversation with Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live

    Ben Ikwuagwu is a vocalist, performer, and entrepreneur who has spent over 15 years navigating the live events world. That firsthand experience, combined with a degree in operations and years working in corporate America, gives him a unique vantage point on what makes the industry run and where it breaks down. Now, as CEO & Co-Founder of Soundcheck Live, he is channeling both worlds into a single platform designed to simplify how live event professionals manage their work. What does an all-in-one operations platform for live events actually do? Soundcheck Live focuses on four core pillars: booking, scheduling, payments, and coordination. Ikwuagwu explains that every event, regardless of size, comes down to these four elements. The platform provides a centralized dashboard where teams can manage gig details, client communication, and payment information without juggling spreadsheets, text threads, and scattered documents. How is Soundcheck Live building differently? From day one, the team has built the product around its users. Pilots with bands, production companies, and venues shaped the tool from the ground up. With advances in AI, the feedback loop has accelerated dramatically. Focus group insights that once took weeks to implement now translate into working features in hours, giving users the feeling that the platform is being custom-built for their specific workflows. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live On LinkedIn: https://www.linkedin.com/in/benjaminikwuagwu/ RESOURCES Soundcheck Live (Website): https://soundchecklive.io/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ben Ikwuagwu, Soundcheck Live, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, live events, gig management, event operations, live music, booking platform, freelancer tools, event technology, live entertainment, artist management, talent agencies Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min
  2. White Knight Labs: Still 2015 — How Old Vulnerabilities and Vibe Coding Are Breaking the Future | A Brand Story Podcast John Stigerwalt Founder at White Knight Labs | Red Team Operations Leader

    17 HR AGO

    White Knight Labs: Still 2015 — How Old Vulnerabilities and Vibe Coding Are Breaking the Future | A Brand Story Podcast John Stigerwalt Founder at White Knight Labs | Red Team Operations Leader

    There's a particular kind of clarity you get when you talk to someone who spends their days breaking into things for a living. Not with malice — with purpose. John Steigerwald, known to most in the industry simply as "Stigs," co-founded White Knight Labs in 2016 with a mission that sounds almost disarmingly simple: build the best penetration testing team anyone has ever seen, and actually deliver results. Nearly a decade later, the company has grown to 40 people, gone international, and is busier than ever. The question worth asking is: why? The uncomfortable answer, according to Stigs, is that the fundamental problems haven't changed. At all. "Honestly, it's still 2015," he said during our most recent conversation on ITSPmagazine's Brand Story series. Not as a metaphor. As a diagnosis. The same misconfigurations, the same weak identity policies, the same unlocked back doors that red teamers were exploiting a decade ago are still wide open today. The apps built in a COVID-era frenzy — pushed out fast, tested never — are now running critical business infrastructure. And the organizations using them are only finding out when something breaks. What's changed is the surface area. Cloud, AI, Microsoft 365, vibe-coded production apps — each new layer of technology gets adopted at speed, and each one arrives carrying the same original sin: no one turned on the basics. Stigs used Microsoft 365 as a pointed example. Millions of businesses are running on it with DMARC turned off, default configurations untouched, Copilot layered on top, and not a single CIS Benchmark policy applied. "Every client is vulnerable," he said. "Not just 10% of clients. Every client." That's a striking statement. It's also, if you've been paying attention to breach headlines, not a surprising one. The AI angle adds a new and almost darkly comedic wrinkle. Vibe coding — the practice of using AI tools like Cursor or Claude to generate production-ready code at speed — has given entry-level developers intermediate-level output. Which sounds great, until you realize that the AI models many of them leaned on were trained on outdated, sometimes vulnerable data. Stigs described visiting multiple clients with nearly identical security weaknesses, all tracing back to the same ChatGPT-generated setup instructions. "You and your neighbor did the same thing," he told one client. That's not just a funny anecdote. It's a warning about what happens when an entire industry bootstraps its infrastructure from the same flawed source. And yet, Stigs isn't anti-AI. He uses it every day. He just sees it with the clarity of someone who also finds the holes it leaves behind. His prediction for the near future: a massive wave of secure code review requests, as companies start reckoning with the vibe-coded backlog they've been quietly accumulating. AppSec is about to have a very good year. Looking forward, White Knight Labs is watching the growing intersection of private sector expertise and government infrastructure testing with particular interest. Critical infrastructure in America, long overdue for rigorous physical and embedded testing, is starting to receive that attention. Stigs and his team are already in the room. What makes White Knight Labs different isn't just technical skill — it's the ability to communicate what they find in language that actually lands. In an industry full of reports that gather dust, that matters. The best penetration test in the world is useless if no one acts on it. The door is open. It's been open for years. The question is who you call to finally lock it. To learn more about White Knight Labs, visit their website or reach out directly. Listen to the full conversation on ITSPmagazine. GUEST John Stigerwalt Founder at White Knight Labs | Red Team Operations Leader https://www.linkedin.com/in/john-stigerwalt-90a9b4110/ RESOURCES White Knight Labs:  https://whiteknightlabs.com _____________________________________________________________ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min
  3. The New Identity Risk AI Agents Bring to the Enterprise | A Brand Highlight Conversation with Ido Shlomo, Co-Founder & CTO of Token Security

    22 HR AGO

    The New Identity Risk AI Agents Bring to the Enterprise | A Brand Highlight Conversation with Ido Shlomo, Co-Founder & CTO of Token Security

    What happens when AI agents inherit access to enterprise systems but nobody governs their identities? Ido Shlomo, Co-Founder and CTO of Token Security, joins the conversation to unpack a rapidly growing challenge that many organizations face but few have addressed. As businesses accelerate AI adoption, agents are being deployed to fetch data from CRMs, process emails, and execute actions across platforms. The problem is that these agents often operate with persistent access, no clear ownership, and little visibility into what they can reach. How should security teams approach AI agent identity governance? Shlomo explains that the first step is discovery. Most companies do not know what their AI agent inventory looks like, and without that baseline, effective governance is impossible. The good news, he notes, is that agents do not suffer from politics. They do exactly what they are told and operate within the boundaries they are given. That predictability makes the challenge more manageable if the right tooling is in place. What makes an effective access policy for AI agents? Rather than relying on prompt filtering or output controls that add latency and friction, Shlomo advocates for intent-based permission models that scope each agent to access only what it needs, when it needs it. He frames the prioritization process as a matrix of access and autonomy, where the agents with the highest levels of both deserve immediate attention. For business leaders, the visibility that comes from this approach also reveals waste and inefficiency, highlighting departments and services that are not delivering on their intended value. To learn more about how to identify, govern, and secure AI agent identities, connect with the Token Security team and follow Ido Shlomo for practical guidance. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Ido Shlomo, Co-Founder & CTO of Token Security On LinkedIn: https://il.linkedin.com/in/ido--shlomo RESOURCES Token Security (Website): https://www.token.security/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ido Shlomo, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agent identity, non-human identity, identity governance, AI agent security, identity risk, least privilege, AI agent access, machine identity, NHI security, AI agent inventory, intent-based access Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  4. Agade: The AI-Powered Wearable Robots That Protect Workers, Not Replace Them | A Brand Highlight Conversation with Lorenzo Aquilante, Co-Founder and AGADE

    5 DAYS AGO

    Agade: The AI-Powered Wearable Robots That Protect Workers, Not Replace Them | A Brand Highlight Conversation with Lorenzo Aquilante, Co-Founder and AGADE

    Agade: The AI-Powered Wearable Robots That Protect Workers, Not Replace Them  AI Meets Human Craftsmanship There's something poetic about a technology born to help people with muscular dystrophy finding its second life on factory floors and logistics warehouses. That's the story of Agade, an Italian deeptech startup that began as a research project at Politecnico di Milano and evolved into something far more ambitious: a mission to preserve human craftsmanship in an age of automation. I sat down with Lorenzo Aquilante, CEO and co-founder of Agade, to talk about their journey from healthcare innovation to industrial exoskeletons—and what it was like showcasing their latest product at CES 2026. The origin story matters here. Back in 2017, researchers at Politecnico di Milano started developing exoskeletons for people affected by muscular dystrophy. They created something different—a semi-active model powered by AI that recognizes when a user is lifting and responds accordingly. It wasn't just about motors and sensors. It was about intelligence. Then companies came knocking. Manufacturing firms, logistics operations, industries where human workers still matter because their skills, experience, and judgment can't be replaced by machines. They saw potential. Why not use this technology to protect the people doing the heavy lifting—literally? Agade was founded in 2020 with a clear mission: preserve craftsmanship against the physical toll of material handling. Not replace humans. Protect them. The company now has two products. The first, launched in 2024, focuses on shoulder assistance. The second—the one they brought to CES 2026—targets the lower back, which makes sense when you consider that back pain is practically an occupational hazard for anyone moving materials all day. What makes Agade's approach different is that semi-active AI system. The exoskeleton knows when you're lifting. It responds. It's not just a passive brace or a fully motorized suit that takes over. It's somewhere in between—smart enough to help, light enough to wear all day. Lorenzo emphasized something that resonated with me: the importance of feedback. From day one, Agade has been obsessed with real-world testing. Not lab conditions. Actual workers doing actual jobs. Because the buyer isn't the user—companies purchase these for their employees—and that creates a unique dynamic. You need both sides to believe in the technology. The CES experience brought that home. There's always the initial wow factor when someone sees a wearable robot with motors and sensors. But the real work happens after the demo, when users tell you what needs to improve. That's where the collaboration lives. And here's what struck me most about this conversation: Agade isn't trying to remove humans from the equation. They're trying to keep humans in it longer, healthier, and more capable. In a world racing toward full automation, there's something refreshing about a company betting on human skill—and building technology to protect it. The products are available globally. You can reach Agade through their website at agadexoskeletons.com, find them on LinkedIn and other social channels, and even arrange trials before committing to a purchase. For those of us watching the intersection of AI, robotics, and human labor, Agade represents a different path. Not humans versus machines. Humans with machines. Tools that amplify rather than replace. That's a story worth telling. Marco Ciappelli interviews Lorenzo Aquilante, CEO & Co-Founder of Agade, for ITSPmagazine's Brand Highlight series following CES 2026. >>> Marcociappelli.com GUEST Lorenzo Aquilante, CEO and co-founder of Agade https://www.linkedin.com/in/lorenzo-aquilante-108573b0/ RESOURCES AGADE: https://agade-exoskeletons.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Agade, exoskeleton, CES 2026, wearable robotics, AI, future of work, industrial exoskeleton, made in Italy, workplace safety, deeptech, robotics. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  5. KEVology: How Exploit Scores and Timelines Shape Real Security Decisions | A Brand Highlight Conversation with Tod Beardsley, Vice President of Security Research of runZero

    6 DAYS AGO

    KEVology: How Exploit Scores and Timelines Shape Real Security Decisions | A Brand Highlight Conversation with Tod Beardsley, Vice President of Security Research of runZero

    The CISA Known Exploited Vulnerabilities (KEV) catalog is one of the most referenced resources in vulnerability management, but how well do security teams actually understand what it tells them? In this Brand Highlight, Tod Beardsley, Vice President of Security Research at runZero and former CISA section chief who helped manage the KEV on a daily basis, breaks down what the catalog is designed to do and, just as importantly, what it is not. What is the KEV catalog and who is it really for? The KEV is mandated by Binding Operational Directive 22-01 (BOD 22-01), which tasks CISA with identifying vulnerabilities that are known to be exploited and have an available fix. Its primary audience is federal civilian executive branch agencies, but because the catalog is public, organizations everywhere use it as a prioritization signal. Beardsley notes that inclusion on the KEV requires a CVE ID, evidence of active exploitation, a patch or mitigation, and relevance to federal interests, meaning zero-day vulnerabilities and end-of-life systems without CVEs never appear. How should organizations think about KEV entries that are not equally dangerous? Beardsley explains that only about a third of KEV-listed vulnerabilities represent straight-shot remote code execution with no user interaction and no authentication required. The rest span a wide spectrum of severity. EPSS data reveals an inverse bell curve: many KEV entries have extremely low probabilities of exploitation in the next 30 days, while others cluster at the high end with commodity exploits widely available. This means treating every KEV entry as equally critical leads to wasted effort and alert fatigue. That gap between the catalog and real-world decision-making is exactly what KEVology addresses. The research, produced by Beardsley at runZero, enriches KEV data with CVSS metrics, EPSS scores, exploit tooling indicators, and ATT&CK mappings to help security teams filter and prioritize vulnerabilities based on what actually matters to their environment. Rather than prescribing a single priority list, KEVology treats the KEV as data to be analyzed, not doctrine to be followed blindly. To make this analysis accessible and interactive, runZero built KEV Collider, a free, daily-updated web application at runzero.com/kev-collider. The tool lets defenders sort, filter, and layer multiple risk signals across the entire KEV catalog. Because every filter combination is encoded in URL parameters, teams can bookmark and share custom views with colleagues instantly. Beardsley describes KEV Collider as an evergreen companion to the research, updating automatically as new vulnerabilities are added to the catalog each week. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tod Beardsley, Vice President of Security Research at runZero On LinkedIn: https://www.linkedin.com/in/todb/ RESOURCES Learn more about runZero: https://www.runzero.com KEVology research report: https://www.runzero.com/resources/kevology/ KEV Collider: https://www.runzero.com/kev-collider/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tod Beardsley, runZero, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, KEVology, KEV Collider, CISA KEV, vulnerability management, exploit scoring, EPSS, CVSS, vulnerability prioritization, exposure management, BOD 22-01, known exploited vulnerabilities, cybersecurity risk, patch management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min
  6. Semantic Chaining: A New Image-Based Jailbreak Targeting Multimodal AI | A Brand Highlight Conversation with Alessandro Pignati, AI Security Researcher of NeuralTrust

    6 DAYS AGO

    Semantic Chaining: A New Image-Based Jailbreak Targeting Multimodal AI | A Brand Highlight Conversation with Alessandro Pignati, AI Security Researcher of NeuralTrust

    What happens when AI safety filters fail to catch harmful content hidden inside images? Alessandro Pignati, AI Security Researcher at NeuralTrust, joins Sean Martin to reveal a newly discovered vulnerability that affects some of the most widely used image-generation models on the market today. The technique, called semantic chaining, is an image-based jailbreak attack discovered by the NeuralTrust research team, and it raises important questions about how enterprises secure their multimodal AI deployments. How does semantic chaining work? Pignati explains that the attack uses a single prompt composed of several parts. It begins with a benign scenario, such as a historical or educational context. A second instruction asks the model to make an innocent modification, like changing the color of a background. The final, critical step introduces a malicious directive, instructing the model to embed harmful content directly into the generated image. Because image-generation models apply fewer safety filters than their text-based counterparts, the harmful instructions are rendered inside the image without triggering the usual safeguards. The NeuralTrust research team tested semantic chaining against prominent models including Gemini Nano Pro, Grok 4, and Seedream 4.5 by ByteDance, finding the attack effective across all of them. For enterprises, the implications extend well beyond consumer use cases. Pignati notes that if an AI agent or chatbot has access to a knowledge base containing sensitive information or personal data, a carefully structured semantic chaining prompt can force the model to generate that data directly into an image, bypassing text-based safety mechanisms entirely. Organizations looking to learn more about semantic chaining and the broader landscape of AI agent security can visit the NeuralTrust blog, where the research team publishes detailed breakdowns of their findings. NeuralTrust also offers a newsletter with regular updates on agent security research and newly discovered vulnerabilities. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Alessandro Pignati, AI Security Researcher, NeuralTrust On LinkedIn: https://www.linkedin.com/in/alessandro-pignati/ RESOURCES Learn more about NeuralTrust: https://neuraltrust.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Alessandro Pignati, NeuralTrust, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, semantic chaining, image jailbreak, AI security, agentic AI, multimodal AI, LLM safety, AI red teaming, prompt injection, AI agent security, image-based attacks, enterprise AI security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  7. Building Community Around the AI SOC Revolution | A Brand Spotlight Conversation with Monzy Merza, Co-Founder and CEO of Crogl | AI SOC Summit 2026

    12 FEB

    Building Community Around the AI SOC Revolution | A Brand Spotlight Conversation with Monzy Merza, Co-Founder and CEO of Crogl | AI SOC Summit 2026

    What happens when the security community stops debating whether AI belongs in the SOC and starts figuring out how to make it work? Monzy Merza, Co-Founder and CEO of Crogl, is helping answer that question, both through the autonomous AI SOC agent his company builds and through the inaugural AI SOC Summit, a community event designed to bring practitioners together for honest, no-nonsense conversation about what is real and what is hype in AI-driven security operations. Crogl builds what Merza describes as a "superhero suit" for SOC analysts. The platform investigates every alert in depth, working across multiple data lakes without requiring data normalization, and escalates only the issues that require human judgment. But the conversation here goes beyond any single product. Merza explains that the motivation for creating the AI SOC Summit came directly from community feedback. Security teams across enterprises are trying to determine what to buy, what to build, and how to govern AI in their environments, and they need a transparent, practical space to share those experiences. How are threat actors changing the game with agentic AI? Merza points to two critical shifts. First, adversaries are now conducting campaigns using agentic systems, which means defenders need to operate at the same speed. Second, the barrier to entry for sophisticated attacks has dropped significantly because agentic systems handle much of the technical detail, from crafting convincing phishing emails to automating post-exploitation activity. The implication is clear: security teams that do not adopt AI-driven capabilities risk falling behind attackers who already have. The AI SOC Summit, hosted March 3rd at the Hyatt Regency in Tysons, Virginia, is structured to serve the practitioners who are doing the daily work of security operations. The morning features keynotes from CISOs sharing what is working and what is not, along with perspectives on AI governance and privacy. The afternoon splits into two tracks: talk sessions from startups and established companies, and a five-and-a-half-hour hackathon where attendees get free access to frontier AI models and tools to experiment hands-on with real security data. Who should attend the AI SOC Summit? Merza identifies four key personas. SOC analysts at every tier who are buried in alert triage. Security engineers deploying AI-driven and traditional tools who want to see how other enterprises are rationalizing their investments. Incident responders and threat hunters who need to understand how to track agentic activity rather than just human activity. And builders, the security teams prototyping and testing AI capabilities in-house, who want to learn from what others have tried, what has failed, and what constraints can be overcome. What sets this event apart from the typical conference experience? The AI SOC Summit is intentionally vendor-agnostic. Sponsors range from reseller partners serving government organizations to household names like Splunk and Cribl, but the focus stays on community learning rather than product pitches. Many organizations still restrict employee access to frontier models and agentic systems, and the summit provides a space where attendees can kick the tires on these technologies without worrying about tooling costs or corporate restrictions. The goal is for every participant to leave with something practical they can take back and apply to their work immediately. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Monzy Merza, Co-Founder and CEO, Crogl [@monzymerza on X] https://www.linkedin.com/in/monzymerza RESOURCES Crogl: https://www.crogl.com AI SOC Summit: https://www.aisocsummit.com/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Monzy Merza, Crogl, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AI SOC Summit, AI SOC agent, security operations center, agentic AI, autonomous security, threat detection, SOC analyst, incident response, threat hunting, security engineering, AI governance, cybersecurity community, hackathon, frontier AI models, agentic speed, security automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    18 min
  8. Chris Buck and His Signature Yamaha Revstar RS02CB at NAMM 2026 | A Brand Highlight Conversation with Chris Buck, Yamaha Signature Artist

    11 FEB

    Chris Buck and His Signature Yamaha Revstar RS02CB at NAMM 2026 | A Brand Highlight Conversation with Chris Buck, Yamaha Signature Artist

    What does it take to design a signature guitar from the ground up? Chris Buck sits down with Sean Martin at NAMM 2026 to talk about the journey of creating the Yamaha Revstar RS02CB, his first production signature model. Buck describes the experience as surreal, noting that the weight of joining Yamaha's legacy of signature artists continues to hit him in waves. The lengthy design process, he says, was about making sure every detail lived up to what the guitar could be. How did Chris Buck and Yamaha land on the right pickups for the RS02CB? Buck explains that the pickups were the centerpiece of the collaboration, with the team working through countless iterations of magnet types, wire specifications, and voicing options. The result is a set of custom P90-style pickups that deliver the dynamic, responsive tone he has built his sound around. The wraparound tailpiece, a feature less common on modern instruments, adds sustain and directness to the signal path, contributing to the guitar's massive volume and resonance. What makes the RS02CB stand apart from other Revstar models? Buck highlights a three-way pickup selector switch instead of the five-way found on the current generation of Revstars, along with custom inlays and his own signature squiggle on the back of the headstock. He caps the conversation by playing a lick that shows exactly what the guitar can do, leaving no doubt about the instrument's character and capability. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Chris Buck, Yamaha Signature Artist | On Instagram: @chrisbuckguitar | Website: https://www.chrisbuckguitar.shop/ RESOURCES Yamaha: https://usa.yamaha.com/ Yamaha RS02CB Chris Buck Signature Revstar: https://usa.yamaha.com/products/musical_instruments/guitars_basses/el_guitars/rs02cb/index.html Part of ITSPmagazine's On Location Coverage at NAMM 2026. 🌐 https://www.itspmagazine.com/the-namm-show-2026-namm-music-conference-music-technology-event-coverage-anaheim-california Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcast Music Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtW Music Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/ Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazine Be sure to share and subscribe! KEYWORDS Chris Buck, Yamaha, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, Yamaha Revstar, RS02CB, signature guitar, P90 pickups, NAMM 2026, Cardinal Black, wraparound tailpiece, electric guitar, guitar design, custom pickups, signature artist Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    2 min

About

Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.

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