1,055 episodes
Leveling Up with Eric Siu Eric Siu
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- Business
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Lessons From Scaling My Podcasts to 100M+ Downloads
Join Eric Siu as he shares 10+ years of podcasting wisdom – discover how to build a loyal audience, innovate your content, and stand out from the crowd. Learn the secrets to boosting views on social media and the importance of quality and creativity. Get ready for practical tips and strategies that will help you elevate your podcasting game!
Watch the full interview here: https://youtu.be/hK5yUTTaNCA
TIME-STAMPED SHOW NOTES:
(00:00) Building an Audience: The Magic Number is Three Years
(01:43) Evolving Content Formats to Avoid Listener Churn
(03:36) Zigging Where Others Are Zagging: Standing Out in a Sea of Sameness
(07:47) The Importance of Quality and Putting in the Extra Work
(08:42) Increasing Views on Social Media: Captivating Hooks and Thumbnails
(10:05) Testing and Experimenting: Finding What Works Best
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
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What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram -
Do Hashtags Improve Visibility? Eric Siu Reacts Pt. 1
In this episode, Eric Siu reacts to viral TikToks on entrepreneurship, content creation hacks, and skyrocketing business success. Discover the hidden potential of faceless channels, why brands beat ad revenue, the power of entrepreneur communities, and the harsh realities of running an agency.
Watch the full interview here: https://youtu.be/sErzOilxIgs
TIME-STAMPED SHOW NOTES:
(00:00) The Importance of Content Packaging and Hooks
(01:07) The Potential of Faceless Channels on Snapchat
(02:34) Building a Brand or Selling a Product/Service for Long-Term Success
(03:01) The Power of Community and Peer Groups for Entrepreneurs
(05:25) Partnering with Creators to Monetize Their Audience
(09:11) The Loneliness of Entrepreneurship and the Need for Community
(13:24) Challenges and Trade-Offs of Running an Agency
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram -
This Will Get You More Customers Than 99% of Businesses
In this episode, Eric Siu reveals the secret to nurturing the 60% of leads not ready to buy immediately. Discover how to stay top of mind and engage with your audience until they're ready to purchase. Learn about personalized emails, irresistible deals, strategic collaborations, and more.
Watch the full interview here: https://youtu.be/WJ9G9TI9Qng
TIME-STAMPED SHOW NOTES:
(00:00) Introduction: Getting Infinite Leads and the Missing 60%
(01:24) Nurturing the 60% of Leads
(04:45) Strategies for Nurturing Leads
(09:53) Building Trust and Providing Value
(18:26) Constantly Shipping New Products and Services
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram -
My Framework For Building My Agency To $100M In Revenue Ep. 1
In this first episode of Eric’s agency journey to a $100M in revenue, Eric explores the strategies used by multi-billion dollar agency holding companies, such as mergers and acquisitions, integration of acquired companies, investment in technology and data analytics, and offering integrated services.
Watch the full interview here: https://youtu.be/NepkrLQDjkc
TIME-STAMPED SHOW NOTES:
(00:00) Introduction: Scaling an Agency to Nine Figures in Revenue
(02:32) Mergers and Acquisitions: Expanding Capabilities and Market Presence
(08:41) Investing in Technology and Data Analytics for a Competitive Edge
(11:00) Building Integrated Services and Cross-Disciplinary Teams
(15:44) Global Reach, Financial Resources, and Economies of Scale
(23:13) The Crawl, Walk, Run Approach to Building a Successful Agency
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram -
This Book Will Make Me A Few Billion Dollars
In this episode, Eric Siu reviews the book 'How to Make a Few Billion Dollars' by Brad Jacobs, a seven-time entrepreneur who founded multiple billion-dollar businesses. Eric highlights key takeaways from the book, including the importance of industry consolidation and technology integration, the value of monthly and quarterly business reviews, the significance of hiring the right talent, and many more.
Watch the full interview here:https://youtu.be/IVw_67qN9H8
TIME-STAMPED SHOW NOTES:
(00:00) Unlocking Business Growth through Industry Consolidation and Technology Integration
(02:11) The Art of Successful Acquisitions: Due Diligence and Integration
(03:28) Aligning the Organization for Growth: The Power of Business Reviews
(04:53) Building a Winning Team: Hiring the Right Talent
(06:16) Trust and Communication: The Foundation of a Successful Organization
(13:55) Continuous Improvement: Driving Long-Term Success
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram -
How I Bought An Agency For $2 That Led to 8 Figures
Need marketing help? Visit: https://www.singlegrain.com/
Want to scale your agency? Join our AOA: https://marketingschool.io/agency
Ready to boost your marketing with weekly tips? Join 15,100+ subscribers: https://levelingup.beehiiv.com/subscribe
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Ali Abdaal, a former doctor turned YouTuber, interviews Eric in this episode. Eric Siu shares his journey of building a successful marketing agency and provides insights on starting and scaling a marketing agency.
Watch the full interview here: https://youtu.be/BkO8DHQS9lI
TIME-STAMPED SHOW NOTES:
(00:00) Building a Successful Marketing Agency
(06:36) Starting a Marketing Agency: Process and Skills
(13:50) Scaling a Marketing Agency: From Solo Business to Team
(16:01) The Importance of Doing Good Work for Lead Generation
(23:03) Finding What Feels Right
(26:49) The Power of Focus
(30:26) Mentorship and Teaching
(39:45) Networking and Making Connections
(43:33) Hosting Events and Retreats
(45:30) Prioritizing Health
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on X
Eric Siu on Instagram