Leveling Up with Eric Siu

Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. 10 Sept

    How to Use AI Loops to Drive More Revenue for Your Business (Full Masterclass)

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone's talking about AI "loops" right now. Almost nobody is showing you how they actually make money. In this video, I share the real AI loops I run every day to grow revenue faster — and the difference between a loop and an agent that most people are getting wrong. ⬛ A GEO/AEO loop that finds page opportunities, drafts content, runs QA, and tracks results every week ⬛ A CRO loop that self-scores landing pages until they hit 95+ and lifts conversion rate on autopilot ⬛ A Talent OS recruiting loop that sources, follows up, and gets smarter every run ⬛ A sponsorship loop that negotiates my rates and learns new objections over time A loop isn't just a task that runs — it records its learnings and compounds on them. That's operating leverage. If you're a founder, leader, or operator, this is the highest-leverage thing you can be building right now. Chapter 00:00 The AI Loops That Actually Grow Revenue 00:50 Agent vs Loop: The Real Difference 02:47 Building Operating Leverage 03:57 The GEO/AEO Loop (Live in Codex) 06:06 Why It's a Real Loop 08:00 The CRO Loop That Self-Scores to 95+ 09:53 Using Last 30 Days for Content Ideas 11:30 Training Your Team on Loops 13:29 The 60-Hour Talent OS Recruiting Loop 15:54 The Mr. Sue Sponsorship Loop 19:47 Q&A: Getting Your Team to Step Up 23:08 Where to Get the Skills (Skills Dojo) 24:12 Where to Check Your Loop Outputs 25:10 What It Costs to Run Loops 29:38 Turning Your Company Into a Video Game How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Get the loops + skills marketplace: https://skillsdojo.com 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  2. 3 Sept

    Give Me 20 Minutes and I'll Show You How To Use Hermes To Scale Your Company

    Most people use Hermes like a glorified ChatGPT, and that mistake is costing them 90% of the leverage available to them. In this video, I break down the exact framework for turning Hermes into a true business multiplier: ⬛ How context becomes artifacts, and how artifacts become reusable skills ⬛ Why prompts are disposable but skills compound ⬛ How to make Hermes multiplayer across your entire team, not just yourself ⬛ The 8 levels of Hermes, from asking simple questions to building a true company brain ⬛ Why governance and permissioning matter before you scale AI across your business If you're a founder or operator still treating your AI agent like a search box, this will change how you think about what's possible. Chapters 00:00 The #1 Mistake Killing Your Hermes Results 00:31 The Framework: Context → Artifacts → Skills 01:32 Building a Strategic Thought Partner 03:27 Scaling Your Thinking With Artifacts 07:19 Making Hermes Multiplayer (Company Brain) 08:52 Skills vs Prompts vs Loops 11:12 Single Brain & Skills Dojo 13:35 Connectors, Governance & The Desktop App 17:39 Cron Jobs & Memory Systems 19:53 The 8 Levels of Hermes How to Connect IG: /ericosiu X: /ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  3. 27 Aug

    Fable 5 Revenue Strategies Nobody's Talking About

    🚀 Fable 5 is back, and I'm breaking down exactly how I'm using it to build real revenue systems, not just chat about AI. 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this video, I walk through the AI loops and systems I'm actively running in my business right now, including: ⬛ The exact prompts I use to get Fable 5 to surface revenue opportunities and security issues in my repos ⬛ Why most people confuse "AI loops" with slash-goal commands, and the real architecture that separates them ⬛ A loop that automatically handles sponsorship negotiations for my podcast and YouTube channel ⬛ An AEO/SEO Content OS that turns my calls, transcripts, and Gong recordings into ready-to-publish content ⬛ A gamified business dashboard that turns your company's health data into a live strategy game This isn't theory. These loops are live, compounding, and already changing how my team operates. If you're a founder or operator who wants to move past one-off prompts and build systems that run themselves, this will change how you think about what's possible right now. Chapter 00:00 Fable 5 Is Back: New Revenue Use Cases 01:00 Security Sweeps and Tactical AI Audits 04:00 Agents vs. AI Loops Explained 09:00 Real Loop Architecture and Single Brain 12:00 Automating Sponsorship Deals with Loops 14:30 Building an AEO/SEO Content OS 17:00 Gamifying Your Business with AI 23:30 The Skills Dojo and Team Onboarding 28:00 Getting Started with AI Loops How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

About

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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