1,050 episodes

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Leveling Up with Eric Siu Eric Siu

    • Business

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

    How I Bought An Agency For $2 That Led to 8 Figures

    How I Bought An Agency For $2 That Led to 8 Figures

    Need marketing help? Visit: https://www.singlegrain.com/ 
    Want to scale your agency? Join our AOA: https://marketingschool.io/agency 
    Ready to boost your marketing with weekly tips? Join 15,100+ subscribers: https://levelingup.beehiiv.com/subscribe 



    Ali Abdaal, a former doctor turned YouTuber, interviews Eric in this episode. Eric Siu shares his journey of building a successful marketing agency and provides insights on starting and scaling a marketing agency.


    Watch the full interview here: https://youtu.be/BkO8DHQS9lI 


    TIME-STAMPED SHOW NOTES:



    (00:00) Building a Successful Marketing Agency


    (06:36) Starting a Marketing Agency: Process and Skills


    (13:50) Scaling a Marketing Agency: From Solo Business to Team


    (16:01) The Importance of Doing Good Work for Lead Generation


    (23:03) Finding What Feels Right


    (26:49) The Power of Focus


    (30:26) Mentorship and Teaching


    (39:45) Networking and Making Connections


    (43:33) Hosting Events and Retreats


    (45:30) Prioritizing Health




    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



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    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

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    • 46 min
    Why Bryan Johnson Wants to Be God

    Why Bryan Johnson Wants to Be God

    For this week’s episode, Bryan Johnson, the “world’s most measured man”, shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements. 


    Watch the full interview here: https://youtu.be/5wJJLPobQeQ


    TIME-STAMPED SHOW NOTES:


    (00:00) The Pursuit of Longevity: Gene Therapy and Stem Cells

    (02:02) Power Laws of Health: Prioritizing Evidence-Based Interventions

    (03:11) Measuring Health Metrics: Biomarkers and Protocols

    (05:35) Scientific Pursuit of Longevity: Challenging Conventional Norms

    (16:11) Biological Age Markers: Nighttime Boners

    (41:49) Understanding Vitamin D and Diet

    (48:01) Challenges of the Food Supply Chain

    (54:35) Building a Religion and the Future of Intelligent Existence

    (56:08) Content Marketing and the Long-Term Game



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 




    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


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    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram

    • 1 hr 1 min
    How I Plan To Buy Agencies With The Rise of AI

    How I Plan To Buy Agencies With The Rise of AI

    In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.


    Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk 


    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction and Context

    (03:27) Strategic Thinking and Top Talent in the Age of Automation

    (05:14) The Importance of Due Diligence in M&A Deals

    (08:07) Trust but Verify: Avoiding Subpar Hiring Decisions

    (11:33) The Changing Agency Business Model with AI



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 




    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram

    • 33 min
    Is Gary Vee An All-time Entrepreneur Or?...

    Is Gary Vee An All-time Entrepreneur Or?...

    For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:


    (00:00) Gary Vee's Vision for Buying the New York Jets

    (08:56) The Importance of the Journey in Life and Business

    (27:33) Marketing Tactics for Businesses in Crowded Markets

    (35:21) The TikTokification of Social Media

    (36:45) The Value of Organic Social Media Expertise

    (37:15) The Value of Building a Personal Brand

    (39:07) The Art and Math of Marketing

    (41:22) The Importance of Hard Work and Self-Awareness

    (50:20) The Power of Content Creation

    (53:26) The Potential of Live Streaming and NFTs

    (01:02:02) Patience and Risk-Taking in Entrepreneurship

    (01:06:30) The Future of Marketing: Intuition and Technology




    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


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    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram

    • 1 hr 15 min
    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:


    (00:00) Unconventional Ways to Improve Sleep and Health

    (06:17) Temperature Management and Relaxation Techniques

    (11:09) The Future of Sleep and Health: Data and AI

    (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships

    (25:02) The Power of Word of Mouth and Building Trust

    (30:02) The Future of Sleep Technology: Advanced Features and Personalization

    (39:09) Living and Working Together

    (41:17) Setting Boundaries for Work-Life Balance

    (45:20) Inflection Points in Building a Hardware Business

    (51:56) Creating a Written Culture and Data-Driven Decision-Making

    (55:31) The Value of Board Meetings

    (58:37) Breaking the Rigidity of Fixed Meetings

    (01:03:01) Hiring for Greatness

    (01:08:00) The Intensity of Startup Life

    (01:12:14) A/B Testing Work Environments

    (01:17:12) Religion as a Marketing Strategy



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram

    • 1 hr 25 min
    Mark Moss on Fatal AI and An Economic Crash Ahead

    Mark Moss on Fatal AI and An Economic Crash Ahead

    Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. 


    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:



    (00:00) The Future of Marketing: Earning and Buying Attention


    (03:29) The Rise of Personal Brands and Personal Interactions


    (06:20) The Power of Long-Form Content for Building Trust


    (26:02) The Value of High-Quality Views and Engagement


    (28:13) Short-Form vs. Long-Form Content: Depth and Context


    (57:29) The Consequences of Excessive Money Printing and Inflation


    (57:59) The Role of the Federal Reserve and Government Spending


    (58:56) Bond Auctions and the Downgrading of US Credit


    (59:49) Preparing for an Inflationary Crash


    (01:02:11) Learning Strategies for Continuous Growth


    (01:03:35) Investing in Scarce Assets to Protect Against Inflation


    (01:19:23) Understanding the Total Addressable Market for Bitcoin



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram

    • 1 hr 27 min

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