Media Tech Talk

Daevid Richards and Paul Luckett

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

  1. 19 HR AGO

    Amy Jansen-Flynn (Publift) Part 2 - Media Tech Talk #024

    Media Tech Talk #024 - Amy Jansen-Flynn (Publift) Part 2 Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the future of ad tech, digital publishing, programmatic advertising, AI in advertising, identity frameworks, and publisher monetisation strategy. In this episode, Amy joins Daevid Richards and Paul Luckett to unpack the increasing complexity inside modern publisher monetisation stacks, the rise of experimentation frameworks, AI-driven operational change, identity fragmentation across global markets, and the long-term impact automation may have on ad operations expertise and publisher capability development. Chapters (02:19) What Makes PubLift Different in the Publisher Monetisation Market (06:16) The Real Revenue Levers Driving Publisher Growth (08:04) The Worst Ad Experience Paul Has Ever Seen (09:07) Why Publishers Misunderstand Incrementality (10:49) Identity Strategy in a Fragmented Privacy Landscape (14:33) How PubLift Is Applying AI to Experimentation Frameworks (17:01) AI Literacy, Specialist Skills & Organisational Change (18:48) The Hidden Risks of AI Adoption in Ad Tech (22:43) Before Header Bidding vs After Header Bidding (26:25) Scaling Global Publisher Monetisation Operations 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLifthttps://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #mediatechtalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #AI #Publishing #MediaTechnology #HeaderBidding #AdOps #Identity

    33 min

  2. 5 MAY

    Amy Jansen-Flynn (Publift) Part 1 - Media Tech Talk #023

    Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology in an AI-driven world. In this episode, we explore how publisher monetisation has evolved, what it takes to lead a global ad tech business, and why cross-functional experience is becoming essential in modern media organisations. Amy shares insights from her journey across REA Group, Adform, and PubLift, and how AI is shaping the future of advertising and publishing. Chapters: (01:04) Amy’s entry into media and early News Corp experience (02:10) Performance advertising before programmatic (04:05) Early ad tech complexity and evolution (08:06) Defining career periods and leadership lessons (10:56) Moving into executive leadership (14:16) Sales vs product experience in ad tech (17:07) Commercial vs technology alignment in media (20:27) Day-to-day life as a managing director (22:05) The role of AI in future strategy (26:54) Transitioning into PubLift and company culture 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLift https://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #AI

    38 min

  3. 27 APR

    Colm Dolan (Dolo Ventures) - Media Tech Talk #022

    Colm Dolan, Founder of PubLift and CEO of Dolo Ventures, joins Media Tech Talk to discuss building a global ad tech business and the realities of digital publishing, programmatic advertising, and media technology. This episode explores startup execution, publisher monetisation strategies, and how AI is reshaping workflows across the advertising ecosystem. From scaling PubLift to supporting 900+ publishers, Colm shares insights into sales, culture, hiring, and the future of ad tech. This discussion is essential for publishers, media leaders, and ad tech professionals navigating the evolving digital landscape. Chapters (00:38) From Telstra to PubLift – Early career foundations (02:34) Entrepreneurial mindset and leaving corporate (06:12) Are we teaching entrepreneurship the wrong way? (09:13) Building culture, trust, and high-performance teams (16:55) Scaling teams: graduates vs experienced hires (24:11) The reality of startup sales and early traction (30:58) From failure to first client – the turning point (38:09) Is ad tech harder to build in today’s market? (43:16) Google’s strengths and weaknesses in publishing (53:11) What Colm would do differently starting again 💬 Guest: Colm Dolan, Founder & CEO (PubLift / Dolo Ventures) - https://www.linkedin.com/in/colm-dolan/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #AIinAdvertising

    1 hr

  4. 20 APR

    Damon Reeve (Ozone) - Media Tech Talk #021

    Damon Reeve (Ozone) - Media Tech Talk #021 Damon Reeve, CEO of Ozone Project, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology. From the early days of 9msn and ad networks to the rise of OpenRTB and publisher collaboration, this episode explores how the industry has evolved—and where it’s heading next. This conversation breaks down the structural challenges facing publishers today, including fragmented supply chains, measurement gaps, and the growing dominance of platform ecosystems. For media leaders, publishers, and ad tech professionals, this episode offers a strategic view of how value is created—and lost—across the digital advertising landscape. Chapters (01:15) Early career and the foundations of digital media (04:16) The rise of 9msn and early internet disruption (09:02) OpenX and the evolution of programmatic advertising (13:47) Why publishers lost control in the programmatic ecosystem (18:22) The origin story behind Ozone Project (24:55) Publisher collaboration challenges and market dynamics (29:17) Scaling Ozone and proving performance outcomes (33:29) Technology, transparency, and why alliances fail (40:43) Premium environments and campaign performance insights (46:43) The future of media, AI, and rebuilding the ecosystem 💬 Guest: Damon Reeve, CEO at Ozone Projecthttps://ozoneproject.com/ | https://www.linkedin.com/in/damonreeve/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #OzoneProject #MediaTechTalk

    54 min

  5. 13 APR

    Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020

    Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020 In this episode of Media Tech Talk, Steve Jones (Media Sales Academy) and Mick O’Brien (Agentive Group) join Paul Luckett and Daevid Richards to explore the future of sales in an AI-driven world. Covering ad tech, digital publishing, programmatic advertising, media technology, and AI in advertising, this conversation dives into how automation is reshaping sales workflows and redefining human capability. From the inefficiencies of modern sales teams to the rise of AI-powered sales operating systems, this episode provides a practical look at how technology is transforming the way organisations sell—and what skills will matter most going forward. Chapters (00:03) Introduction to AI and the future of sales (02:10) What’s broken in modern sales teams (05:51) AI as an “exoskeleton” for salespeople (08:10) Survey insights on sales performance gaps (12:46) Can AI accelerate sales capability development (22:54) Why sales training is failing to evolve (29:44) AI sales operating system walkthrough begins (37:00) From meeting to proposal in 90 seconds (50:49) Integrating AI into real sales environments (53:55) Does AI replace experience or compress it? 💬 Guest: Steve Jones – Founder, Media Sales Academy - https://www.linkedin.com/in/steve-jones-55a7a18/ | https://www.mediasalesacademy.com.au/ Mick O’Brien – Founder, Agentive Group - https://www.linkedin.com/in/mickobrien1/ | https://agentivegroup.ai/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #AIinAdvertising #MediaSales #Programmatic #DigitalPublishing #MediaTechnology

    1hr 5min

  6. 6 APR

    Jack Marshall (DoubleVerify) - Media Tech Talk #019

    Media Tech Talk #019 - Jack Marshall (DoubleVerify) Jack Marshall, Head of News Policy & Partnerships at DoubleVerify, joins Media Tech Talk to explore the evolving role of brand safety, media measurement, and AI in digital advertising. This episode dives into ad tech, digital publishing, programmatic advertising, media technology, and AI in advertising—focusing on how suitability frameworks are reshaping monetisation for news publishers. As advertisers seek greater transparency, control, and performance from their media investments, the conversation is shifting from risk avoidance to opportunity recognition. This discussion explores how AI-driven classification, contextual targeting, and measurement platforms are enabling more effective advertising strategies while unlocking value in premium news environments. (01:22) Introduction to brand safety and news monetisation (03:02) Jack Marshall’s background in digital media and journalism (06:40) Industry experience vs AI-native talent debate (10:15) UGC content and brand safety challenges (11:25) Why media measurement matters in a $600B market (15:06) Brand safety vs brand suitability explained (18:17) Why TV and digital are treated differently by advertisers (22:33) Evolution of advertiser expectations and measurement (33:08) The scale of over-blocking in news inventory (51:52) Vodafone case study and performance outcomes 💬 Guest: Jack Marshall, Head of News Policy & Partnerships (DoubleVerify) - https://doubleverify.com/ | https://www.linkedin.com/in/jackmarshall/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #Programmatic #AIAdvertising #BrandSafety #MediaMeasurement

    1 hr

  7. 30 MAR

    Jason Barnes (Pubmatic) - Media Tech Talk #018

    Media Tech Talk #018 - Jason Barnes (Pubmatic) Jason Barnes, Chief Revenue Officer APAC at PubMatic, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising and the growing role of AI in advertising infrastructure. This episode explores how programmatic advertising shifted value from inventory to audience signals, the rise of agentic AI, and how new frameworks like AdCP are enabling agent-to-agent transactions. For publishers and media leaders, this conversation provides a clear view into how supply chains, monetisation strategies and technology infrastructure are evolving. Chapters (01:21) Jason Barnes introduction & APAC programmatic leadership role (02:43) Building programmatic at News Corp and early industry challenges (04:52) Programmatic vs direct sales: internal conflict and integration (07:24) PubMatic’s origins and evolution into an AI-driven platform (10:24) 2026 focus areas: CTV, mobile behaviour and commerce media (12:40) How programmatic shifted value from inventory to audience signals (16:02) Supply chain consolidation and independent platform strategy (23:13) Data centres, QPS and efficiency challenges in programmatic (31:56) Agentic use cases: live sport, publisher outcomes and adoption (39:46) Leadership, AI adoption and the future of media technology 💬 Guest: Jason Barnes, Chief Revenue Officer APAC, Pubmatic - https://pubmatic.com/ | https://www.linkedin.com/in/jason-barnes-96647a/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, and the technologies shaping the future of publishing.#MediaTechTalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #AI #MediaTechnology #CTV #AgenticAI

    45 min

  8. 23 MAR

    Chris Manson (Ogury) - Media Tech Talk #017

    Media Tech Talk #017 - Chris Manson (Ogury) Chris Manson, Country Director ANZ at Ogury, joins Media Tech Talk to discuss how persona-based targeting, zero-party data, and privacy-first advertising are reshaping the future of ad tech, digital publishing, programmatic advertising, and media technology. As identity signals disappear from digital advertising, publishers, agencies, and ad tech platforms are exploring new ways to understand audiences without tracking individual users. In this episode, Chris explains how Ogury’s persona intelligence model uses survey-based data and contextual signals to build scalable audience segments. The conversation explores the implications of signal loss, the rise of hybrid audience strategies, the role of AI in advertising optimisation, and what these changes mean for publishers navigating traffic and monetisation challenges. Chapters (01:59) Chris Manson’s journey into ad tech and Ogury (07:49) What Ogury does and the concept of persona intelligence (10:24) What zero-party data means in digital advertising (13:39) Building personas using survey-based audience signals (17:21) Leading Ogury across APAC markets (19:49) Signal loss and hybrid audience strategies explained (26:15) Privacy-first advertising and the future of targeting (31:16) Ogury One platform and persona activation (35:31) Agentic AI and the future of advertising automation (40:44) The future of publisher monetisation and audience strategy 💬 Guest: Chris Manson – Country Director ANZ, Oguryhttps://ogury.com | https://www.linkedin.com/in/chrismanson/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #MediaTechnology #AIinAdvertising

    52 min
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About

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

Information

  • Creator
    Daevid Richards and Paul Luckett
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © Daevid Richards and Paul Luckett
  • Show Website
    Media Tech Talk