Media Tech Talk

Daevid Richards and Paul Luckett

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

  1. 4 DAYS AGO

    Chris Manson (Ogury) - Media Tech Talk #017

    Media Tech Talk #017 - Chris Manson (Ogury) Chris Manson, Country Director ANZ at Ogury, joins Media Tech Talk to discuss how persona-based targeting, zero-party data, and privacy-first advertising are reshaping the future of ad tech, digital publishing, programmatic advertising, and media technology. As identity signals disappear from digital advertising, publishers, agencies, and ad tech platforms are exploring new ways to understand audiences without tracking individual users. In this episode, Chris explains how Ogury’s persona intelligence model uses survey-based data and contextual signals to build scalable audience segments. The conversation explores the implications of signal loss, the rise of hybrid audience strategies, the role of AI in advertising optimisation, and what these changes mean for publishers navigating traffic and monetisation challenges. Chapters (01:59) Chris Manson’s journey into ad tech and Ogury (07:49) What Ogury does and the concept of persona intelligence (10:24) What zero-party data means in digital advertising (13:39) Building personas using survey-based audience signals (17:21) Leading Ogury across APAC markets (19:49) Signal loss and hybrid audience strategies explained (26:15) Privacy-first advertising and the future of targeting (31:16) Ogury One platform and persona activation (35:31) Agentic AI and the future of advertising automation (40:44) The future of publisher monetisation and audience strategy 💬 Guest: Chris Manson – Country Director ANZ, Oguryhttps://ogury.com | https://www.linkedin.com/in/chrismanson/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #MediaTechnology #AIinAdvertising

    52 min

  2. 16 MAR

    Dan Rua (Admiral) - Media Tech Talk #016

    Media Tech Talk #016 - Dan Rua (Admiral) Dan Rua (CEO of Admiral) joins Media Tech Talk to discuss visitor relationship management, ad blocker recovery, and the future of digital publishing in an AI-driven media landscape. From the early days of Napster and Grooveshark to building Admiral — the Visitor Relationship Management (VRM) platform used by major publishers — Dan shares lessons from decades of digital disruption and explains why the future of publishing depends on direct audience relationships rather than anonymous traffic. In this episode, we explore how ad blockers, privacy regulation, consent loss, AI platforms, and shifting distribution models are forcing publishers to rethink their commercial strategies — and why the next era of the internet will be defined by trust, engagement, and first-party audience relationships. Chapters (00:00) – Welcome to Media Tech Talk (01:29) – Dan Rua’s Journey: IBM, Venture Capital & Grooveshark (05:23) – Napster, Streaming & Lessons From the Digital Music Wars (10:50) – Why Disruption Is Constant in the Internet Economy (14:30) – Publisher–Visitor Relationships: The Future of Media Monetisation (18:00) – Ad Blockers Explained: Dark Traffic & Lost Publisher Revenue (21:20) – Visitor Relationship Management (VRM): Building Audience Value (30:11) – Why Traffic Declines Are Forcing Publisher Strategy Changes (47:27) – AI, Bots & Admiral’s Visitor Co-Pilot for Publishers (50:03) – The Future of Publishing: Relationships vs Traffic Scale 💬 Guest: Dan Rua – CEO, Admiral https://www.getadmiral.com | https://www.linkedin.com/in/danrua/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.

    55 min

  3. 9 MAR

    Bartosz Malinowski (Adform) - Media Tech Talk #015

    Media Tech Talk #015 - Bartosz Malinowski (Adform) Bartosz Malinowski (Regional President – CEE, MEA & APAC at Adform) joins Daevid Richards and Paul Luckett to discuss the evolution of programmatic advertising, identity solutions, omnichannel advertising, and the future of the open internet. With more than two decades in the ad tech industry, Adform has built one of the few truly independent full-stack advertising platforms. In this episode, we explore how the company approaches identity, AI adoption, retail media, and the rapidly changing digital advertising landscape. Chapters (00:05) – Introduction to Adform and Bartosz Malinowski (02:49) – Bartosz’s Career Journey (IBM → Adobe → Adform) (07:00) – Hiring Philosophy and Adform Company Culture (12:17) – What Adform Actually Does (Full-Stack Platform) (18:55) – ID Fusion and the Future of Identity Solutions (25:10) – Dynamic Creative Optimisation and Campaign Innovation (30:40) – Industry Trends: Privacy, AI and the Open Internet (37:45) – AI in Advertising: Hype vs Practical Reality (50:30) – Omnichannel Advertising and the Future of Display (57:00) – Leadership Advice for the Next Generation 💬 Guest:Bartosz Malinowski – Regional President (CEE, MEA & APAC), Adform | https://www.linkedin.com/in/bmalinowski/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, programmatic advertising, identity, AI in media, retail media, and the technologies shaping the future of digital publishing. #MediaTechTalk #Adform #ProgrammaticAdvertising #IdentitySolutions #AIinAdvertising #RetailMedia #DigitalAdvertising #Omnichannel #AdTech

    1hr 1min

  4. 2 MAR

    Maddie Basso & Eliot Thompson (Yahoo) - Media Tech Talk #014

    Media Tech Talk – Maddie Basso & Eliot Thompson (Yahoo) Maddie Basso (Head of Yahoo DSP Australia) and Eliot Thompson (Head of Solutions and Product Strategy) from Yahoo join Daevid Richards and Paul Luckett to explore how AI, automation, and product innovation are reshaping digital advertising and media execution. This episode dives into campaign automation, agentic AI systems, startup thinking inside enterprise environments, and what it takes to evolve product strategy at global scale. As media organisations grapple with increasing complexity and rising expectations, the conversation examines whether AI is finally delivering on the promise of scalable execution.In this episode: (01:40) – Welcome + Leadership in a Changing Media Landscape (04:08) – Startup vs Corporate: Career Lessons & Media Inflection Points (09:55) – Finding Purpose in Ad Tech & Meaningful Campaigns (12:14) – What Yahoo DSP Is Today (Publisher + Platform Advantage) (16:31) – Agentic AI Explained: Yours, Mine & Ours + Blueprint (23:59) – Australian-Built Campaign Automation Scaling Globally (28:27) – Commerce Media vs Retail Media (Afterpay, Mix & ROAS) (33:36) – Identity, Privacy Regulation & Preparing for Change (45:32) – 2026 Outlook: AI, Omnichannel & Product Evolution (52:29) – Final Leadership Advice: AI, Curiosity & Human Impact 💬 Guests: Maddie Basso – https://www.linkedin.com/in/maddie-basso-0849b4b9/ Eliot Thompson – https://www.linkedin.com/in/eliot-thompson-bab0a997/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, media technology, AI in advertising, digital transformation, product innovation, commerce media, and the systems shaping the future of digital advertising. #MediaTechTalk #Yahoo #AdTech #CampaignAutomation #AgenticAI #DigitalAdvertising #MediaInnovation #AIinAdvertising #CommerceMedia #ProductStrategy

    57 min

  5. 23 FEB

    Dean Swan (Monday.com) - Media Tech Talk #013

    Media Tech Talk #013 – Dean Swan (monday.com) Dean Swan, Head of APAC & Japan at monday.com, joins Daevid Richards and Paul Luckett to explore the evolution of modern work — from spreadsheets and email chains to AI-powered work execution platforms. As burnout rises and productivity declines globally, monday.com is shifting from being a traditional work management platform to a Work Operating System (WorkOS) designed to execute tasks through automation and AI. This episode covers agile vs waterfall methodology, hybrid “wagile” approaches, COVID-driven digital acceleration, AI workflow assistants, and how media organisations are planning and delivering content at scale. In this episode: (00:00) – Modern work isn’t working (02:00) – Dean’s journey: Microsoft, Dropbox, monday.com (06:00) – What makes product-led companies different (11:00) – Democratizing software & flexibility by design (16:00) – Work management vs work execution (21:00) – monday CRM & rapid product innovation (26:00) – Agile vs waterfall vs “wagile” (32:00) – COVID, remote work & digital visibility (38:00) – AI assistants & automated brief intake (43:00) – Burnout, productivity & the future of work 💬 Guest: Dean Swan – Head of APAC & Japan, monday.co 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, media technology, SaaS platforms, AI in business, digital transformation, agile leadership, and the systems shaping the future of work. #MediaTechTalk #MondayDotCom #FutureOfWork #WorkOperatingSystem #AIinBusiness #AgileTransformation #DigitalCollaboration #SaaSLeadership #MediaTechnology #ProductManagement

    48 min

  6. 16 FEB

    Marko Markovic (AdFixus) - Media Tech Talk #012

    Media Tech Talk #012 – Marko Markovic (AdFixus) Marko Markovic, Founder of AdFixus, joins Daevid Richards and Paul Luckett to unpack privacy-first identity, first-party data strategy, deterministic vs probabilistic ID models, and the future of digital identity in programmatic advertising. As third-party cookies decline and AI-driven advertising accelerates, publishers and advertisers are rethinking how identity, consent, and data control should work. AdFixus has built a privacy-first identity solution designed to give publishers full ownership of their first-party data — without relying on identity graphs or cross-site tracking. This episode explores what real privacy-first advertising infrastructure looks like, how conversion APIs improve attribution accuracy, and why AI agents and bot traffic may reshape identity strategy over the next five years. In this episode: (00:00) – Rebuilding digital identity without tracking user data (02:00) – Marko’s journey from Microsoft machine learning to AdFixus (06:30) – What a privacy-first identity solution actually means (10:30) – First-party identity across multi-domain publishers (15:30) – Deterministic vs probabilistic IDs explained (21:00) – Conversion APIs & real-time event streaming (25:00) – Premium publisher conversions vs social attribution (32:30) – GDPR, Australian Privacy Act & US federal regulation outlook (42:30) – AI agents, bot traffic & the future of programmatic identity (49:00) – Leadership philosophy & driving industry-wide change 💬 Guest: Marko Markovic – Founder, AdFixus | https://www.adfixus.com/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, media technology, programmatic advertising, identity solutions, AI in advertising, and publisher monetisation through candid conversations with the leaders shaping the future of digital media. #MediaTechTalk #AdFixus #AdTech #DigitalIdentity #FirstPartyData #PrivacyFirst #ProgrammaticAdvertising #AIinAdvertising #PublisherMonetisation #ConversionAPI #DataStrategy

    55 min

  7. 9 FEB

    Nicolas Schueller (Adomik) - Media Tech Talk #011

    Media Tech Talk #011 - Nicolas Schueller (Adomik) Nicolas, CEO & Co-Founder of Adomik, joins Daevid Richards and Paul Luckett to unpack revenue fragmentation, reporting complexity, and the evolving economics of digital publishing. From 300+ monetisation connectors to 400,000+ mapped campaign labels, this episode dives deep into how publishers can build a true single source of revenue truth — and why that matters more than ever in an AI-driven environment. In this episode: (00:00) – The chaos of programmatic revenue (02:30) – Nicolas’ journey from Orange to Adomik (10:20) – Revenue fragmentation post-header bidding (15:30) – 300 connectors and the API reality (19:30) – Mapping 400,000+ advertiser labels (24:50) – Real-time anomaly detection & pacing alerts (27:50) – Sales enablement through market benchmarking (44:15) – AI’s impact on publisher traffic & CPMs (52:00) – Publisher advocacy and SSP mediation (55:00) – Leadership lessons & adapting in fast-moving markets 💬 Guest: Nicolas – CEO & Co-Founder, Adomik 🎧 Hosts: Daevid Richards – http://linkedin.com/in/daevidrichards/ Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising. #MediaTechTalk #Adomik #AdTech #Programmatic #PublisherRevenue #AI #DigitalMedia #RevenueOps

    57 min

  8. 2 FEB

    Gabbi Stubbs (Adobe) - Media Tech Talk #010

    Media Tech Talk - Gabbi Stubbs (Adobe) Gabbi Stubbs, who leads strategy and product marketing for data, identity, privacy, and AI across APAC at Adobe, joins Daevid Richards and Paul Luckett to explore how AI, agentic systems, and strong data foundations are reshaping marketing and customer experience. From Adobe Experience Platform and real-time data orchestration to agentic AI, governance, and brand discoverability, this episode cuts through the hype to focus on what brands need to get right in 2026. In this episode: (00:00) – Welcome to Media Tech Talk & kicking off 2026 (02:40) – Gabbi’s career across media, data, and technology (05:00) – From DMPs to Adobe Experience Platform (10:15) – Why AEP was a foundational step change (15:50) – Creative Cloud vs Experience Cloud (22:40) – Data minimisation, governance & AI readiness (26:00) – What agentic AI really means (32:30) – Human creativity vs machine automation (47:50) – Adobe’s roadmap and priorities for 2026 (52:00) – Predictions: discoverability, governance & the agentic web 💬 Guest: Gabbi Stubbs – Adobe | https://www.linkedin.com/in/gabbistubbs/ 🎧 Hosts: Daevid Richards – http://linkedin.com/in/daevidrichards/ Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

    58 min
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About

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

Information

  • Creator
    Daevid Richards and Paul Luckett
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Daevid Richards and Paul Luckett
  • Show Website
    Media Tech Talk