On the Record With Julian Reis

Julian Reis

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

Episodes

  1. 10 SEPT

    The Bootstrap Journey From a $4K Prototype to Multi-Million Dollar Brand

    Natalie Holloway Reveals How She Built Bala Into a Fitness Empire Starting with Just $5,000 (Bootstrap Secrets) Natalie Holloway cofounded Bala after quitting her advertising job at 72andSunny to travel the world with her husband. What started as a $4,000 prototype funded by Chevy commercial residuals became one of the most recognizable fitness brands in America. From their viral Shark Tank appearance to surviving the fitness industry crash of 2022, Natalie shares the raw truth about building an iconic consumer brand. In This Episode You'll Learn About– 💪 The yoga class in Indonesia that sparked the Bala idea 💰 Bootstrapping from $5K to a multi-million dollar brand 🦈 Behind the scenes of their Shark Tank experience and COVID boom 🤝 Secrets to landing collaborations with Emilio Pucci, Spanx, and New Balance 📉 Surviving the 2022 fitness crash: from 30 employees down to 3 🎯 Building a lean, profitable business with agency partnerships CHAPTERS: 00:00 Meeting at 72andSunny: How Natalie Met Her Husband & Co-Founder 3:00 The Gap Year That Changed Everything: Traveling Asia on $5K 6:00 The Indonesia Yoga Class That Sparked Bala's Idea 10:00 From Prototype to Kickstarter: The Bootstrap Journey 15:00 Shark Tank Experience and the COVID Fitness Boom 22:00 Brand Collaboration Secrets: Landing Prada and Spanx 28:00 The 2022 Fitness Crash: From 30 Employees to 3 35:00 Rebuilding with Agencies: The New Lean Business Model 42:00 Competing Against Copycats and Nike 48:00 Launching a Podcast and Writing a Business Book 52:00 Balancing Three Kids Under 4 with Building an Empire 56:00 What's Next: Mentoring the Next Generation 58:00 Julian Gifts Natalie Her Vinyl Record Connect with Natalie Holloway: TikTok: @bala Instagram: @natalieholloway Website: https://shopbala.com/ Pre-order Natalie’s book: https://www.barnesandnoble.com/w/bootstrap-empire-natalie-holloway/1147919680 Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠

    34 min

  2. 27 AUG

    From Bankruptcy to Beauty Empire: The Lipstick Lesbians' Raw Journey to Success

    The Lipstick Lesbians Breakdown The REAL Cost of Your Favorite Beauty Products (Industry Insiders) The Lipstick Lesbians have mastered the attention economy, changed the education system, and broken stereotypes. The journey from indie beauty founders to viral content creators and industry educators hasn’t happened overnight, and they’re here to break it all down. Alexis brings 15+ years of product development experience from NARS, Shiseido, and beyond, while Christina's education technology background helps translate complex beauty science for everyday consumers. In This Episode You’ll Learn About– 💄The lipstick argument that started it all 💰Going from Good Morning America to bankruptcy 📱The strategy behind "documenting, not creating" content 👼Meeting their beauty heroes (Charlotte Tilbury, Pat McGrath, Bobby Brown) 📖Launching "Let's Learn About Beauty" course CHAPTERS: 00:00 The Origin Story of The Lipstick Lesbians & How They Met 3:30 Landing a Job In Beauty: From Makeup Artist to Product Developer 8:15 Building Fem Power Beauty (And Losing It All) 15:45 How The Lipstick Lesbians Spotted The Biggest White Space/ Gap In the Beauty Market 22:10 Hitting Rock Bottom: Moving Back with Parents 25:00 From Broke to Brand Deals– How to Push Through Hardship 28:30 The Content Creator Blueprint That Worked 35:20 Industry Secrets: What Beauty Brands Don’t Tell You 42:45 Turning Down Millions: The Power of Saying “NO” & Which Brand Deals to Turn DOWN 52:30 Let’s Learn About Beauty 56:42 Mantras to Live By -The Lipstick Lesbians 57:37 Julian Gifts The Lipstick Lesbians Their Record! Connect with The Lipstick Lesbians: TikTok: @thelipsticklesbians Instagram: @thelipsticklesbians Website: letslearnaboutbeauty.com Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠

    58 min

  3. 13 AUG

    How Olaplex Became Unstoppable: CEO Amanda Baldwin on Revamping the Hair Industry

    Catch an in-depth conversation with Amanda Baldwin, CEO of OLAPLEX, the revolutionary haircare brand that's transformed the industry with its patented Complete Bond Technology™. As Supergoop CEO from 2016-2023 Amanda grew the brand into a household name, after leaving her career as an investment banker. If anyone knows how to master a career pivot, it’s her! She opens up about the challenges of scaling teams, the importance of mentorship, and how she's positioning Olaplex for the next phase of growth in the competitive haircare market. Whether you're an entrepreneur, beauty industry professional, or just curious about building world-class brands, this conversation is packed with actionable insights from one of beauty's most successful CEOs. In this episode, Amanda shares: 🔬 Her journey from investment banking to beauty entrepreneurship 💡 How she spotted the opportunity in SPF at Supergoop early on alongside Holly Thaggard 🧪 The science and innovation behind Olaplex's game-changing hair technology 🌍 Building a global brand across 70+ countries 👥 Leadership lessons on team building and navigating difficult decisions 🎯 The future of AI in beauty and brand building strategies 📈 What it's really like running a public beauty company CHAPTERS: 00:00 Introducing Amanda Baldwin, CEO of Olaplex & Reflecting on her time as Supergoop CEO 3:40 Advice for Starting Your Career: Finance, Investment Banking & Wall Street 101 4:43 How to Transition From One Industry to Another: Breaking Into the Beauty Industry 6:02 The Key to Setting Trends & Spotting White Space in The Beauty Industry 10:00 The BEST Leadership Skills & How to Build Them 12:39 Team Building Challenges From Olaplex CEO & How To Overcome Them 15:06 Tips for Pivoting In Life & Business 17:00 Books Entrepreneur NEEDS To Read & The BEST Leadership Reads 20:02 Where to Find Community to Connect With 26:07 How AI Will Impact The Future of The Beauty Industry 30:25 How Amanda Re-Branded Olaplex Over 12 Months 35:33 Hot Takes on The Creator Economy & Influencer Marketing 39:06 Steps For Becoming A Global Brand & Building a Long Term Business 43:53 Julian Gifts Amanda a Special Vinyl Record Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠

    44 min

  4. 30 JUL

    The Bobbi Brown Method: How to Build a Beauty Brand That Actually Lasts

    Beauty mogul Bobbi Brown, Founder of Bobbi Brown Cosmetics and Jones Road Beauty, joins Julian Reis On the Record to discuss what it takes to really succeed in business. She shares the mission behind her second beauty empire and opens up about the hiring mistakes every entrepreneur makes early on. Discover why Bobbi tells aspiring founders to "calm down", how she met her most pivotal mentors, and where she goes for inspiration. Hint– it’s NOT what you’re thinking.   Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 Introducing Bobbi Brown & Catching up After Six Years  2:02 The Origin Story of Jones Road Beauty  4:27 How to Build The BEST Team & Tips for Working with Family 7:00 Why Bobbi Picked Her Son Cody Plofker as CEO 10:05 Bobbi Brown’s Top Storytelling Tips    12:20 Where to Find Your DREAM Mentor & How Bobbi Connects with Hers 14:59 Bobbi Brown’s Daily Routine & Non Negotiables   17:55 How Bobbi Stays Inspired & Builds New Businesses Alongside Jones Road Beauty 19:56 The Fears that Keep Bobbi Brown Up At Night & Common Mistakes Entrepreneurs Should AVOID  21:55 Tips for Aspiring Business Owners & The Message Bobbi Would Share with Her Younger Self 28:16 Hot Takes on The Beauty Industry  29:17 Top Beauty Industry Trends: The Peptide Search 31:00 Teasing Stories from Bobbi’s Upcoming Memoir: Still Bobbi.   32:35 Mantras for Entrepreneurs to Live By  34:05 Advice for Pitching Investors or New Business Partners  35:13 Julian Gifts Bobbi An Iconic Record (or two)    HASHTAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, BobbiBrown, JonesRoad, BeautyEntrepreneur, Makeup, Entrepreneurship, OnTheRecord, podcast, JulianReis, BeautyBusiness, Skincare, Cosmetics, femalefounder, founderjourney, businessadvice, careeradvice, beautyexpert, makeupartist

    37 min

  5. 16 JUL

    How Julian Reis Builds Multi-Million Dollar Companies

    In this raw and honest solo episode, Julian Reis shares his incredible journey from his first job on Wall Street to building multiple successful companies– including Skin Laundry and SuperOrdinary. Julian reveals the most challenging moments, crushing rejections, and inconvenient truths about startup life that most founders never address. Julian lets the audience into his entrepreneurial mindset, shares pivotal mentor moments, and his latest predictions for the creator economy. Learn how he turned his biggest fundraising failure into a $200 million success story, and why being comfortable with uncertainty is the ultimate entrepreneur superpower.  00:00 Introducing Julian Reis & His First Solo Episode EVER 2:30 What Makes This Podcast Different Than All the Others  4:00 Julian Opens up on His Childhood Experiences & Starting The Tequila Society  5:26 The Characteristics it Takes to Become A Successful Entrepreneur  6:20 How Julian Started Trading: Stocks, Bonds & Control  7:40 A Day in the Life on Wall Street at JP Morgan in 1997  8:12 How Julian Grew His Wealth From $6 in His Bank Account   10:19 Difficult Questions You Need to Ask in Order to Grow & Scale  11:04 The Steps Julian Took To Launch His First Hedge Fund  12:15 Facing Rejection: Why It’s Important To Fail Quickly!      13:30 Julian’s BEST Tips for Fundraising Millions & The Billion Who Feel Asleep at Julian’s Pitch Meeting… 14:34 How To Find a Mentor & Who Julian Looks Up To The Most  16:50 What Inspired Julian to Start Skin Laundry  19:45 What’s Harder: Being a Founder, Investor, or Creator?  20:44 Julian’s BIGGEST Accomplishment To Date  23:20 Best AI Tools & Hot Takes on The Creator Economy/Digital Commerce  25:15 What Advice Would You Tell Your Younger Self? Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠

    26 min

  6. 2 JUL

    How Tower28 Beauty Became the Clean Beauty Standard at Sephora

    Amy Liu didn't just build a beauty brand—she revolutionized an entire industry. Amy founded Tower28 Beauty in 2019, becoming the only beauty brand that is 100% compliant with the National Eczema Association's ingredient guidelines. Julian and Amy bond over their years of experience in the industry, discuss what works and what DOESN’T when it comes to marketing, and how entrepreneurs can build the best team possible. Amy will reveal how she transformed the clean beauty landscape and became one of Sephora's most impactful success stories. 00:00 Introducing Amy Liu, Founder/CEO of Tower 28 Beauty  1:15 When Amy’s Career in Beauty & Personal Struggle with Eczema  3:00 Eczema: Where it Comes From & How to Treat It  5:30 How to Turn a Personal Problem into A Business Plan 6:45 How to Name Your Brand: The True Story Behind The Branding of Tower28 Beauty  9:33 Step #1 for Launching a Business 11:50 How Much Money it Takes to Launch a Business  14:40 Amy Liu’s Career Path Before Raising Money for Tower28  18:00 Game Changing Marketing Tips from Tower28 24:30 The BEST Way to Prepare for Uncertainty in Life & Business  27:45 Tips for Making your First Hires as a New Founder/ Business Owner  30:00 The Power of Sharing Your Personal Story When Building a Brand  33:25 Behind the Scenes of the Beauty Industry & How it’s Changed in The Past Decade   38:40 How Amy Balances Business & Her Personal Life  40:59 The Do’s & Don’ts for Pitching Investors   45:05 The Future of Commerce & AI  50:17 Julian & Amy Exchange Their Favorite Records Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠ Shop Tower28 Beauty: https://www.tower28beauty.com/ Use code: ontherecord at checkout for 10%

    53 min

  7. 18 JUN

    Scaling Brands to $200M: Makeup by Mario's Investor Reveals His Growth Strategy

    Anthony Choe, Founder and CEO of Provenance Digital, joins Julian Reis to break down what it really takes to build consumer brands that scale from $40M to $200M+. As a consumer investing legend Anthony reveals the data-driven secrets behind building winning brands. Anthony has spent eight years building Provenance into one of the most unique consumer-focused growth funds, partnering with brands like Everyday Dose, MeUndies and Makeup by Mario. 00:00 Introducing Anthony Choe & Provenance Digital 6:00 The Different Types of Investors & Ways to Invest 15:30 The "Tribe vs TAM" Hypothesis That Changed Everything 23:30 Storytelling Tips for Creators & Brand Founders: How to Be Entertaining While Authentic 28:45 Why Makeup by Mario Has Been So Successful at Sephora & Beyond 30:00 Nonnegotiable Investment Criteria for Any Brand 36:00 Breaking Down the Impact of Rhode’s sale to e.l.f. Cosmetics 38:37 Why Some Brands Last 15+years and Others DON’T 44:05 The #1 Way People Are Using AI 57:23 Julian gifts Anthony One of His all Time Favorite Vinyl Records Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠  LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠ Check out Provenance for more information or to get in touch with Anthony directly: https://provenanceconsumer.com/

    57 min

  8. 4 JUN

    The Hermès of Fruit: How Flamingo Estate Dominates Luxury Food

    Join Julian Reis as he sits down with Richard Christiansen, the visionary founder of Flamingo Estate. Richard shares his extraordinary journey from a small farming town to building one of the most coveted luxury lifestyle brands in America. His hustle built the Chandelier Agency where he brought to life campaigns for brands like Hermès and Nordstroms, before he left it all behind to pursue his latest passion– scaling the last great luxury–Mother Nature. Plus learn his philosophy on entrepreneurship, happiness, and how he prepared to pitch the LVMH team… 00:00 Introducing Richard Christiansen  2:24 Chasing the American Dream + How to Meet Life-Changing Mentors  9:15 Starting The Iconic Chandelier Agency  13:00 The New Generation of Creatives: Gen Z Career Paths   14:45 The Thrill of The Chase Became Treading Water 17:40 Pitching the Biggest Tech Company in The World  24:00 Should Be More Radically Inconsistent    26:01 How Flamingo Estate Became a Successful Brand  29:34 The Prolific Porn Studio  33:00 Pitching LVMH for Investor Money 35:03 The Inception Story of the Flamingo Estate Brand  42:00 Hot Take on The New Wave of Luxury Shopping: Grocery, Retail, etc.  44:12 Regenerative Farming & The Future of Produce  47:42 How Flamingo Estate is Scaling Business  56:10 Convincing the Chanel Family to Invest in SkinLaundry  1:00:48 Richard Christiansen reveals his FAV record of all time Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  Connect with Julian on: Website: https://superordinary.co/  LinkedIn: https://www.linkedin.com/in/julianreis Shop the Flamingo Estate with the code ontherecord for 10% off!

    1h 6m

  9. TRAILER

    Trailer

    In a world where all business advice is starting to sound the same, "On The Record" cuts through with authentic conversations about topics that really matter.  Join Julian Reis, Cofounder of Skin Laundry, and Founder and CEO of SuperOrdinary for a refreshing exploration of our modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and brand founders of our time.  Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it really takes to build something meaningful today. No corporate jargon. No sugar-coating. Just real stories from those who've faced the music and created their own masterpieces.

    2 min

Trailer

About

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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