The Woke Marketer

Social Beatles
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  • MARKETING
  • UPDATED WEEKLY

"The Woke Marketer" is not just a podcast; it's a movement. It's a call to action for marketers to be more conscious, more informed, and more attuned to the changing needs of their audiences. It's about embracing the challenges and opportunities that lie ahead and forging a path towards a more insightful, ethical, and effective approach to marketing. Get ready to glean insights, strategies, and inspiration from the best in the business as they share their experiences and expertise. Besides that, some every day fun stories and experiences of our fellow marketers.

Episodes

  1. 14/06/2024

    Scent of Success: Old Spice's “The man your man can smell like” campaign

    In today's episode of the Woke Marketer podcast, we explore the legendary marketing phenomenon that revolutionized the way brands connect with their audience. Delve into the story behind Old Spice's iconic campaign, 'The Man Your Man Can Smell Like.' Discover how humor, creativity, and a deep understanding of the target audience propelled Old Spice from ordinary to extraordinary, resulting in increased sales, brand awareness, and social media engagement. Uncover the blueprint for branding brilliance as we decode the genius behind Old Spice's game-changing strategy, offering invaluable lessons for marketers looking to make their mark in the industry.

    9 min

  2. 07/06/2024

    Going Beyond: Inside Avis's 'We Try Harder' Journey

    In this episode of the Woke Marketer Podcast, we delve into the iconic marketing campaign of Avis, "We Try Harder." Join us as we unravel the story behind Avis's bold strategy to embrace its second-place status in the car rental industry and turn it into a competitive advantage. Through insightful interviews and expert analysis, we explore how Avis's commitment to exceeding customer expectations challenged the status quo and reshaped the marketing landscape. Discover the key principles that drove this campaign's success and uncover valuable lessons that marketers can apply in today's competitive business environment. Tune in to gain a deeper understanding of the power of authenticity and perseverance in branding, and learn how Avis's "We Try Harder" mantra continues to inspire marketers around the globe.

    12 min

  3. 31/05/2024

    "Is Pepsi OK" - When Pepsi exploded the internet with a question

    Join us on a captivating journey through the strategic brilliance of Pepsi's groundbreaking "Is Pepsi OK?" campaign. Delve deep into the annals of marketing history as we unravel the origins, impact, and enduring legacy of this transformative endeavor. From celebrity endorsements to multi-channel activations, discover how Pepsi's innovative approach redefined brand storytelling and resonated with a new generation of consumers. Explore the lessons learned and insights gained from this iconic campaign, and uncover the secrets to crafting purpose-driven marketing strategies that leave a lasting impression. Tune in and prepare to be inspired by the power of a refreshing change.

    5 min

  4. 24/05/2024

    Fizzing with Success: Coca-Cola's 'Share a Coke' Campaign

    This episodes of The Woke Marketer delves into the captivating narrative of one of the most impactful marketing endeavours in recent history. Unveiling the genius behind Coca-Cola's iconic campaign, let's explore how the simple act of personalizing Coke bottles transformed into a global sensation. Discover the strategic insights, creative brilliance, and cultural resonance that propelled "Share a Coke" from a marketing strategy to a cultural phenomenon, reshaping the beverage industry along the way. Written and hosted by Finley Miles Narrated by Brady Winds Produced by Social Beatles

    11 min

  5. 17/05/2024

    Got Milk? From Moo-ving Minds To Creating History

    This episode of The Woke Marketer explores the iconic advertising campaign that revolutionised the dairy industry and became a cultural phenomenon. From its humble beginnings to its lasting impact on pop culture, this episode delves into the story behind the famous tagline and mustache-clad celebrities. Join us as we uncover the genius strategies, unforgettable commercials, and surprising twists that made "Got Milk?" a timeless symbol of marketing brilliance by The California Milk Processor Board Written and hosted by Finley Miles Narrated by Andrew Black Produced by Social Beatles

    12 min

  6. 10/05/2024

    Absolut Success: The Iconic Bottle Campaign

    In this episode of The Woke Marketer podcast, we dissect the iconic Absolut bottle campaign and uncover the secrets behind its monumental success. Join us as we explore how Absolut's innovative marketing strategies revolutionized the spirits industry and propelled the brand to global recognition. From its groundbreaking collaborations to its cultural impact, we delve deep into the essence of Absolut's bottle campaign and its enduring legacy in the world of marketing. Written and hosted by Finley Miles Narrated by Bob Gombicle Produced by Social Beatles

    7 min

  7. 05/05/2024

    Just Do It: The Power of Nike's Iconic Campaign

    Step into the world of iconic branding with our podcast, "Just Do It: The Power of Nike's Iconic Campaign". Whether you're a marketing enthusiast, a sports fanatic, or simply curious about the power of branding, this podcast offers valuable insights into one of the most legendary campaigns in advertising history. Written and hosted by Finley Miles Narrated by Reggie Sinclair Produced by Social Beatles

    6 min

  8. 04/05/2024

    Diamonds Unearthed: The Marketing Genius of De Beers

    Unveil the captivating tale behind one of the greatest marketing stories in history as we delve into "The Marketing Genius of De Beers." Discover how a simple gemstone transformed into a symbol of eternal love and commitment, forever altering the landscape of romance and consumer culture. Join us on a journey through time as we explore how diamonds became forever in the collective consciousness. Written and hosted by Finley Miles Narrated by Reggie Sinclair Produced by Social Beatles

    7 min
  • 8 Episodes

About

"The Woke Marketer" is not just a podcast; it's a movement. It's a call to action for marketers to be more conscious, more informed, and more attuned to the changing needs of their audiences. It's about embracing the challenges and opportunities that lie ahead and forging a path towards a more insightful, ethical, and effective approach to marketing. Get ready to glean insights, strategies, and inspiration from the best in the business as they share their experiences and expertise. Besides that, some every day fun stories and experiences of our fellow marketers.

Information

  • Creator
    Social Beatles
  • Years Active
    2023 - 2024
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Social Beatles
  • Show Website
    The Woke Marketer