Your Shopify Growth Problems Are Math Problem (Wearing Marketing Costumes)

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner.

Key Take-aways

• Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle

• Deaverage your data by cohort, product, and channel to find the actual profit drivers

• Align ads to landing pages and product detail pages so the promise matches the page

• Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey

• Stack trust on every step, from ad to checkout, with proof, policies, and plain language

• Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend

• Make international your easiest win, copy what already works and localize only what matters

• Speak in the customer’s words, use FAQs and objections to write copy that converts

• Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision

• Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel

🫶 Support the amazing sponsors that make this show possible 🫶

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Resources & Links Mentioned in the Show

Shopify: https://www.shopify.com
Shopify Markets: https://www.shopify.com/markets 
Meta Ads Manager: https://business.facebook.com/adsmanager
Walmart Marketplace: https://marketplace.walmart.com
Bold Commerce Apps: https://www.boldcommerce.com/shopify