Andrew Foxwell and Thomas Mowen run through the biggest AI updates hitting Meta, Shopify, and YouTube. On the Meta side, the platform is going all in on catalogs: product images can now be auto-converted into video ads, in-campaign AI editing will crop, animate, swap backgrounds, and generate text variations on your creative automatically, and Gen AI tool adoption has jumped from 1 million to 4 million advertisers in six months. Meta also rebuilt its opportunity score, rolled out a "brand memory" feature that learns your tone, look, and fonts from your ad library, added client creative sign-off inside Ads Manager, and is expanding automatic AI disclosures. The Meta Ads AI connector (MCP) now has 29 tools for reporting, campaign builds, catalogs, pixel diagnostics, audits, and benchmarking. Plus a whole bunch more that the guys get into. Shopify announced that AI searches powered by its catalog convert at 2x scraped data, and introduced agentic storefronts, a setting that syndicates structured product data to AI models for better discoverability across SEO, AEO, and GEO. Sidekick got major upgrades including multi-step tasks with store-wide context. Norwegian clients are already seeing meaningful agentic traffic in their analytics. On YouTube, Shorts remain underpriced for the incrementality they drive. Demand Gen now connects product feeds with live pricing from Google Merchant Center, shoppable feeds in Shorts let you tag up to 60 products per video with in-app checkout rolling out, and Google claims Shorts shopping converts 3 to 5x better than traditional pre-rolls. The TL,DR: AI is handling production plumbing while platforms pull discovery and checkout inside their walls. The winning recipe is clean data (especially your catalog), the right creative volume, and knowing which levers to pull. Key Takeaways Is your product catalog quietly costing you conversions in the AI shopping era? What happens when Meta starts cropping, animating, and rewriting your ads automatically? Could Meta's rebuilt opportunity score already be affecting your auction performance? Can Meta's new brand memory finally fix "off-brand" AI creative? Are Meta Business Agents about to become a legitimate sales channel inside your DMs? Why do Shopify catalog-powered AI searches convert at double the rate of scraped data? Would you recognize agentic traffic in your analytics if it showed up today? Are YouTube Shorts the most underpriced placement left in your media mix? What would tagging 60 shoppable products per Short do to your revenue? Should your winning Meta ads be running as YouTube Shorts right now? Is your AI disclosure strategy ready before Meta applies one for you? Chapters: 00:00:00 — Intro 00:01:09 — Fable is back: workflows, token-saving tips, and an 11-bug code review story 00:04:33 — Sponsor: Runneth by Motion 00:06:58 — Meta updates: catalogs, AI editing, opportunity score, brand memory 00:11:44 — AI disclosures and the Meta Ads AI connector (MCP) 00:13:45 — Meta Business Agents: AI selling in your DMs 00:15:10 — Shopify: agentic storefronts, Sidekick upgrades, analytics 00:20:20 — YouTube Shorts: Demand Gen, shoppable feeds, in-app checkout 00:23:25 — The go-forward recipe + wrap-up This Episode is sponsored by Motion's very own Runneth. Runneth is the AI Tool that is quickly becoming the go to decision maker brands turn to when it comes to creative decisions within their ad accounts. From Creative stratigest to hook insporations and creative briefs, runneth can do it all. See the case studies and try runneth yourself https://runneth.motionapp.com/ To connect with Andrew Foxwell reach him here Andrew@FoxwellDigital.com To connect with Will Sartorious DM him here https://x.com/will_sartorius To Connect mith Thomas Moen DM him here https://x.com/thomasmoen To learn more about Foxwell Founders and conversations like this one, go here: www.foxwellfounders.com
