PR Made Simple

Pippa Goulden
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 3 DAYS AGO

    61. The PR you're already doing (without even knowing it)

    Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the authority gapWhat to do right now to start making what you've already built work harder for youAnd once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    10 min

  2. 25 MAR

    60. Beyond Press Coverage: The Real Business Impact of Strategic PR

    The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working -  and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage.  In this episode: Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right nowThe real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts throughWhy social media is your shop window, not your whole strategyHow to get started without overwhelming yourselfUse the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March https://www.theprset.com/offers/SkzdLWcQ/checkout Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    19 min

  3. 10 MAR

    59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)

    How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on.  But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now. I'm also walking you through the exact process: How to get clear on what you want to get known for before you pitch anythingHow to identify the right opportunities for your business (not just any opportunities)How to pitch with an angle that lands - and then send the f*cking emailHow to amplify what you get so it keeps working long after the moment has passedBecause this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier. Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026 And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    18 min

  4. 3 MAR

    58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

    Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it. We cover: Why visibility and authority aren't the same thing (and why this matters more than ever)The real research process premium clients go through before they bookWhy you're actually way more qualified than you think - at every revenue levelWhat journalists and PR gatekeepers are genuinely looking forHow to build the authority infrastructure your clients need to find you And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    18 min

  5. 25 FEB

    57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye

    If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.  In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call. Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership  We cover: Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her -  and why it was one of the best things she's ever doneHow she landed a national press opportunity on day one of joining my DIY PR membershipWhy your existing network is your biggest PR assetThe honest reality of a tough business year and why building foundations mattersFind out more about Nicola: https://www.nicolapye.com/ https://www.linkedin.com/in/nicolapye/ https://www.instagram.com/nicolapye.theleadershipcoach And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    40 min

  6. 12 FEB

    56. The One Thing Stopping You From Getting Known as THE Expert

    In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.  In this episode: Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is more important than Visibility here And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    11 min

  7. 4 FEB

    55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)

    You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic. Think about one pitch you've been putting off. One email sitting in your drafts. And send it today. Not tomorrow. Not when it's perfect. Not when you feel braver. Today. And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    12 min

  8. 26 JAN

    54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business

    Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again. Here's what actually grows your business: Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before. Instagram is ONE channel. It shouldn't be your ONLY channel. In this episode: Why 99% of businesses are struggling with Instagram (it's not just you)Where my clients actually come from (the real data)How to break out of your bubble and reach new audiencesWhy authority beats audience size every timeStop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm. And once you've had a listen you can:  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    13 min
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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    62
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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