PR Made Simple

Pippa Goulden
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 3 days ago

    Steal My PR Strategy: What I'm Actually Focusing on in Q3 and Q4

    PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business. And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now. In this episode: - Why strategic PR is never reactive and why your 2027 opportunities need to be planted now - The specific PR routes Pippa is focusing on this quarter and why they work - Why in person events are non-negotiable and what happened at Ideas Fest - The daily pitching challenge she set herself in September and what she has learned so far - The post-it note story that perfectly explains why the no is almost never about you - Why the buyer journey has changed and what that means for your business right now And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  2. 20 Aug

    75. Stop the Hamster Wheel, I Want to Get Off (if you're having a meh August, this one's for you)

    August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up. In this episode: - Why the meh feeling in August is actually really important information and what it is trying to tell you - The moment that reminded Pippa exactly why she does what she does - Why busy is not the same as strategic and loud is not the same as effective - What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts - Why the gap between where you are now and where you want to be is smaller than you think - And what it actually looks like to build momentum somewhere the algorithm cannot see If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀 And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  3. 4 Aug

    76. Success Story: Clarity, community and building confidence in Getting Known for what you do with growth strategist Lauren Mucklow

    This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up.  Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling. In this episode:: Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decisionThe mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for itWhat's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the voidWhy positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and LeedsWe also talk about Get Known In A Day coming to the North West in January 2026 -watch this space! Connect with Lauren on LinkedIn Instagram and her website  And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  4. 28 Jul

    75. Are You Having a Flock Summer? Why Following the Herd is Keeping You Stuck

    Forget brat summer. This year it is the summer of the sheep. Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing. In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy. In this episode: - The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things - Why The Flock Effect happens and the specific factors making it worse right now - Why visibility and authority are not the same thing and which one actually grows your business - What AI search means for founders who are still putting all their eggs in the Instagram basket - What the founders who will look back on 2026 feeling proud are doing differently right now Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it. Stop following the flock. Send the f*cking email. And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  5. 22 Jul

    74. The Rebellious Leader: Mills Gray on PR, Book Launches and Finding Your Lane

    Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before - Why every time you do something because you think you should, you lose a little bit of yourself - The difference between being scared of something and it simply not being aligned with you - How Mills has approached the PR for her book launch and what she has learned - Why your book is not your PR hook and what actually is - The passive visibility trap in action and why being specific changes everything Buy The Rebellious Leader here Find out more about Mills here Follow her on Insta here And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  6. 16 Jul

    73. It's July. Your Christmas PR Starts Now.

    It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live - Why 2026 is different and why starting now is your competitive advantage - The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket  - What Pippa would actually do if she were starting her Christmas PR today - The five step practical plan to get you from now to a brilliant Q4 Your Q4 self is going to be very grateful you listened to this in July. And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  7. 7 Jul

    72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2)

    We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

  8. 1 Jul

    71. PR's Having a Moment: What's Actually Working in 2026 (Part One)

    Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Why AI search is making earned media more important than ever The common thread across every founder getting results right now Why visibility and authority are not the same thing and which one actually moves the dial Next week: Part Two, what to focus on in the next six months to Get Known for what you do. And once you've had a listen  you can explore the different ways of working with me:  - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more h...

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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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