Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

  1. PRED 4 D.

    S7 E18 Why Saying Your Goals Out Loud Feels So Uncomfortable (And What That Actually Means)

    Mills is back with a short, sharp solo episode that hits differently. Fresh from a live event near Brighton, she shares the moment she declared her most audacious goals in a room of 60 business owners and the full-body physical reaction that stopped her in her tracks. This one is about identity, visibility, and what your nervous system is really telling you when it gets loud. Topics covered:What Happens in Your Body When You Say a Big Goal Out LoudWhy Visibility Isn't Just About Being SeenDeclaring an Identity vs Sharing a GoalWhy Your Clients Freeze Before Going VisibleGoal-Setting Audit: Questions to Sit With Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openJoin the community: Facebook group Mind Your Mindset Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    15 min

  2. 23. 4.

    S7 Ep 17 Why Your Marketing Isn't Landing (And How to Fix Your Messaging to Attract the Right Clients)

    If you've ever wondered why your content gets crickets, or why the enquiries you do get never quite feel like the right fit — this episode is for you. Mills digs into one of the most common (and quietly damaging) patterns she sees with service-based business owners: messaging that's so broad it speaks to nobody. This is not about niching down in the traditional sense. It's about getting specific enough that the right person stops scrolling and thinks, that's me. Topics covered:Why Your Messaging Is Vague (Even When You Don't Mean It to Be)How to Write Messaging That Actually Attracts the Right ClientsYour Messaging Audit Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openJoin the community: Facebook group Mind Your Mindset Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    20 min

  3. 16. 4.

    S7 E16 You Are Not Your Thoughts: How Tim Hayes Helps High Achievers Finally Find Peace

    This week I'm joined by Tim Hayes -- coach, former City boy, ex-crack addict, and one of the most honest and compelling people I've had on this pod. Tim helps coaches, entrepreneurs, and high achievers dismantle the mental noise that keeps them stuck, anxious, and suffering far more than they need to. We get into his wild backstory, his pivot away from business strategy coaching, and the Ayahuasca ceremony that changed everything. If you've ever made the money, hit the goals, done all the things -- and still felt like something was off -- this episode is for you. Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openFind Tim and connect with his work via Instagram @timhayes.coach Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    43 min

  4. 9. 4.

    S7 E15 Not Every Client Is Meant For You: How to Spot the Wrong Fit Before It Costs You

    Are you adjusting yourself for certain clients without even realising it? Not in an obvious, dramatic way but the small stuff. The cancellation fee you didn't charge. The message you answered first because you knew there'd be "a thing" if you didn't. The boundary you softened because you didn't want to seem rigid. In this solo episode, Mills gets into something that rarely gets talked about in the online business world: how the wrong-fit client doesn't just cost you time and energy they cost you yourself. And that is expensive in ways that don't show up on a spreadsheet. Topics covered:The "override pattern" what it is, why it happens, and what it's actually pointing toThe adjustment tax: the hidden energy cost of becoming a different version of yourself for specific clientsWhy responding instead of leading shifts the power dynamic in your client relationshipsHow to audit your client base to identify who brings out your best workThe structural fixes that stop the wrong-fit dynamic from building in the first place Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openA full audit to your inbox: https://millsgray.kartra.com/page/podcastaudit Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    24 min

  5. 2. 4.

    S7 E14 NLP, Identity Work and the Real Numbers Behind My Business This Month

    This week I'm pulling back the curtain — something I'm making a regular monthly thing. I'm talking about the NLP practitioner course I've just finished, what it actually did to my brain (and my nervous system), and a honest look at what's been happening in the business this month in terms of revenue, what worked, and what really didn't. If you're curious about NLP, identity work, or just want a no-filter peek behind the scenes of a service business, this one's for you. Topics covered:Why I finally did the NLP course (and why timing matters)My car was my office (and NLP fixed that)Identity work: becoming the thing before the evidence arrivesListening at a completely different levelMost emotions aren't actually yoursThe revenue bit: what I did this month to top up Resources MentionedRebecca Hayden / Subconscious Institute NLP course @thesubconsiousinstitute The Revenue Audit (90-minute session — DM to enquire)Book launch event, 21st July — https://millsgray.kartra.com/page/booklaunch Work With MillsOne private consultancy space is currently open — six months working directly with me on strategy, mindset and in-person quarterly days. If you've been sitting on the fence, now's a good time to get in touch. Instagram DMs: @mills_grayEmail: hello@millsgray.com Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    23 min

  6. 26. 3.

    S7 E13 Why Business Success Doesn't Always Create Freedom (And What to Do About It)

    What if reaching your income goals doesn't actually give you the freedom you were chasing? In this episode, I'm sharing what I took away from an International Women's Day event — and why one keynote speaker's honesty about imposter syndrome stopped me in my tracks. This one's for every service provider, coach, and entrepreneur who's hit a new level of success and still feels like something's off. You're not broken. Your structure just hasn't caught up yet. What We're Talking AboutWhy business success raises the stakes — not just the revenue Why hitting your income goals can create more pressure, not lessThe fear of success most business owners won't admit toHow responsibility grows faster than your systems doWhy "when I hit 10K months, I'll be free" is a trap Real client stories (and what they reveal) The fully-booked coach who felt like she was "holding too many people"The launch that was going well — but felt like a pressure cookerThe service provider who wanted more income without more clientsWhat all three situations have in common: structure that hasn't evolved The International Women's Day moment that sparked this episode Nina Barrow, founder of Walk the Walk (raised hundreds of millions for breast cancer) — still gets imposter syndrome on stageWhy success changes the weight of certain things, not whether they existWhat 18 years in business has taught me about networking, confidence, and showing up anyway The audit questions to sit with Who in your business depends on you — clients, team, audience?Where has your revenue grown but your structure stayed the same?What are you personally holding that could be redistributed?Is your freedom being blocked by operational or emotional load — or both? Resources mentioned in the episode:Women's Work Social (Surrey networking group) @womensworksocial Let's Connect:Come say hi on Instagram @mills_gray Podcast audit to your email: https://millsgray.kartra.com/page/podcastaudit Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    22 min

  7. 19. 3.

    S7 E12 E-Commerce Education Meets Service Business Strategy: What Product-Based Brands Can Teach Us About Selling Online

    This week I'm sitting down with Elle, an e-commerce educator who works with product-based businesses to help them master their websites and email marketing. Now, I work almost exclusively with service providers, so you'd think we'd have very little in common — but honestly, the parallels were insane. We dive into how Elle built her membership, scaled her email list to 1200 people, and why the platforms that make selling online "easier" are actually creating worse websites than ever before. If you've ever wondered whether tech really is as hard as you think it is, or how to build a membership that doesn't drain you, this episode is exactly where you need to be. Topics covered:In this episode, we explore: Why making platforms easier to use has led to lazier, lower-quality websitesThe surprising overlap between selling products online and selling servicesHow Elle grew her email list organically and hit a 20% masterclass conversion rateThe three non-negotiable tech tools every product business needs (and why service providers should pay attention)Building a membership that serves different learning styles — from Slack support to monthly workshopsWhy "just because it's easy to DIY doesn't mean you should DIY alone" Resources mentioned:Shopify — e-commerce platform for product-based businessesKlaviyo — email marketing platform (integrates with Shopify)Judge.me — review app for Shopify storesSlack — Elle's membership community hubGoogle Meet — records, transcribes, and creates notes automaticallyElle's first masterclass strategy (July 2024) — 250 signups, 60 live attendees, 20 conversions Let's Connect:Come say hi on Instagram @mills_gray — DMs are always openElle's Instagram: @theecommerceassistant Elle's website: https://www.theecommerceassistant.com Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    49 min

  8. 12. 3.

    S7 E11 Why Success Still Feels Heavy (And What's Actually Going On)

    Grab a coffee and settle in. This week I'm getting into something that's been coming up again and again in client conversations lately — that strange, uncomfortable place where things are going well on paper, but it still feels a bit heavy. A bit uncertain. A bit like one quiet month could tip the whole thing. I'm also sharing a little personal update — I've just come back from 10 days in Thailand (more on that) and finished the month on £11,719 cash collected. Not to show off. But to normalise what's actually possible when you build the right structure underneath your business. Topics Covered:Why revenue that resets every month is a nervous system problem, not just a cashflow problemThe difference between income that converts and income that compoundsWhat over-holding looks like — and how it quietly limits your growthWhy becoming the bottleneck is almost always a care problem dressed up as a control problemHow to tell whether your business structure actually matches the level you're trying to lead at Let's Connec t:Come say hi on Instagram @mills_gray — DMs are always openJoin the community: Facebook group Mind Your MindsetPodcast audit to your email - https://millsgray.kartra.com/page/podcastaudit A couple of consultancy spaces are available right now if you want to look properly at your structure, your offers, your revenue model and where the gaps are. Come and say hi. Mentioned in this episode: Book Launch Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules. Book Launch AD

    24 min
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O relácii

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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