Aesthetic Pulse

Smith and Crawford Company
  • 0.0 (0)
  • Marketing
  • Updated weekly

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 11 hr ago

    Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix)

    Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices. Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are having and how you can make sure your captions are emotionally resonating with potential clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Content fails at translation, not ideas 2:40The feeling is the message, not the treatment or device 4:14The 3 content buckets + the “removal test” framework 20:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  2. 3 Sept

    Foundational Fix Part 1: You Can't Sell to Everyone (And Should Stop Trying)

    Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa? In this first episode of the Foundational Fix series, Andrea and Taleesa are talking about the importance of targeting ideal clients in your marketing instead of trying to appeal to everyone so your content connects more deeply and converts better. Join Andrea and Taleesa to learn why trying to market to “everyone” is quietly sabotaging your results and how you can shift your marketing to focus on a clearly defined ideal client. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you shouldn’t be marketing to everyone 4:30Demographics vs. depth 10:35Client snapshot framework 17:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  3. 27 Aug

    Back to School, Back to the Grind: Your September Checklist to Make This Q4 Your Best Year Yet

    September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September checklist to set up a successful Q4 for your medspa. They’re giving you 10 key tasks so you’re prepared and less stressed when the busy holiday season hits. Join Andrea and Taleesa to learn how to use September intentionally to set up a calm, profitable Q4 for your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Upgrade your physical and digital gift cards before Q4 7:11Why you should book a Q4 photo shoot in September and batch seasonal content 9:11Setting up key automations now before the busy season 12:05 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  4. 20 Aug

    You Don't Have a Marketing Problem. You Have a Psychology Problem

    Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this episode, Andrea and Taleesa are talking about how you can apply six powerful sales psychology principles to your medspa marketing so more of your content actually converts into bookings. Listen to this episode to get ideas on how you can rewrite posts, promos, and website copy to feel more human and trustworthy so your marketing can be an effective conversion tool. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Emotional Buying vs Logical Buying 3:21Social Proof & Trust Building 13:27Identity-Based Marketing & Cognitive Ease 22:29 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  5. 13 Aug

    Medspa Hot Takes: Things in the Industry We Don't Agree With

    Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy, unpopular opinions including busting some of the most common industry myths. They’re also giving you the marketing “rules” to ignore and which strategies actually move the needle for your med spa. Join both Andrea and Taleesa as they share why quality content, authentic offers, and real strategy beat vanity metrics, discounts, and fads every time, so you can grow a profitable, sustainable practice you actually love running. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why quality over quantity in posting matters 2:56More followers doesn’t equal more clients 6:08Being fully booked doesn’t always mean you’re successful 17:22 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  6. 6 Aug

    What the Fetch Are They Googling? Questions Your Clients Are Too Embarrassed to Ask You

    Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and Taleesa are going over some of the most common questions people Google when it comes to skin treatments. They walk you through how to turn these real search queries into high-converting marketing assets that calmly educate and build authority, Listen to this episode to understand how you can use client fears and misconceptions to create strategic, trust-building content that attracts more of the right patients to your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Botox Fears & How to Turn Them Into Trust-Building Content 3:49Spiral Questions, and Anxiety-Driven Content Ideas 11:46Skin & Laser Fears, DIY Risks & The Big Marketing Takeaway 27:16 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  7. 30 Jul

    The Things Your Medspa Should Be Doing Automatically (So You Can Stop Thinking About Them)

    How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In today’s episode, Andrea and Taleesa are giving you all the tips you need for automation in your medspa to improve client retention, satisfaction, and overall business efficiency without overworking. Join both Andrea and Taleesa to learn simple, strategic automations to keep your esthetic practice running 24/7 without feeling robotic so you can increase your revenue while gaining more freedom. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Post-treatment follow-ups, reviews, and rebooking via SMS 5:01Email + SMS systems for retention, re-engagement, and scaling 16:51Getting an automated, lighter-feeling business and a simple implementation plan 28:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  8. 23 Jul

    Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be

    Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize your front desk role in your practice to enhance productivity and client experience. They’re giving you practical ways a front desk person can support your business and how you can better utilize the role even when your office is slow. Listen to this practical episode to learn how to transform the front desk role from a basic position into a powerful growth driver. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the front desk is a powerful, underutilized role 6:10Specific ways the front desk can support growth in your medspa 9:32Using checklists and expectations to structure slow time without overworking them 16:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

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About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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