Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

  1. 1 day ago

    The Eight Revenue Multipliers of the Music Industry

    What's your music catalog actually worth, and where is the industry still leaving money on the table?  This week, Dmitri is joined by our chief writer Tristra Newyear Yeager for a deep dive into eight revenue multipliers that they believe can grow the total addressable market for music. Building on last month's conversation with Eleanor about the rising tide thesis, Dmitri and Tristra break down each multiplier one by one: catalog valuation, revenue recovery, artist and label services, licensing, AI licensing, fan growth, fan revenue, and new music products. Along the way, we mention a ton of companies that are actually building in this space right now, so keep an ear out if you're looking for tools to grow your own business. They talk about where catalogs are becoming an investable asset class, why the industry still has multiple black boxes leaking royalty revenue, and how distributors are evolving into full platforms for artists and labels. They also dig into the complicated economics of AI licensing, from training data to generation to the songs that come out the other end, and look at emerging companies working on attribution, revenue recovery, and fan monetization across the space. This episode is part of the Rising Tide miniseries, tied to this year's Music Tectonics Conference theme, Rising Tide: Grow the Music, Grow the Value. The conference takes place October 27 to 29, 2026, in Santa Monica.   Companies mentioned: Royaltyport, Beatlibrary, Primordial, Legitary, Luminate, Chartmetric, Viberate, Mogul, MusicInfra, Shine-X, Claimy, Curve Royalty System, AIMS, ONErpm, Orphiq, beatBread, SongStats, Sound Credit, LyricFind, Soundstripe, feed.fm, Soundtrack Your Brand, Merlin Connect, ClicknClear, Musical AI, Vocana, Laylo, Symphony OS, Audience Republic, Rap Fame, OpenStage, Fave, Even, Patreon, Vinyl Bar in Shibuya, Hook, AudioShake, Kitbetter, Tiny Vinyl.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find show notes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

  2. 3 days ago

    What Multiplies Revenue for Music? (Bonus Episode)

    We interrupt this miniseries for a special bonus episode! Last week, we laid out a theory on what technology can do to grow the value of music, so this time we wanted to hear from someone who is actually betting billions of dollars on the answer. Sam Hendel is the managing partner of Chord Music Partners, a leading pure play music rights catalog home to works from artists like the Weeknd, David Guetta, OneRepublic, Kid Cudi, Diplo and Fleetwood Mac, and he is deploying serious capital alongside Universal Music Group to acquire more of it. Dmitri and Sam get into how catalogs actually get valued, where the industry is still leaking money through under collected royalties and outdated PRO systems, and why streaming remains the best deal in the world for consumers. They also cover how AI, fandom data, and artist brand extensions could reshape where music revenue grows next, plus the thorny question of AI generated music: why attribution is the real unlock, and what a fair model for paying creators when their work trains or inspires new songs might look like. If you have ever wondered how the people writing nine figure checks for music catalogs think about risk, growth, and the future of the industry, this conversation is for you. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

  3. 29 Jul

    What If Tech Grows the Music Industry Instead of Disrupting It?

    That's the question host Dmitri Vietze presents to Vickie Nauman, founder of CrossBorderWorks, in this episode of Music Tectonics. Vickie has spent over two decades at the intersection of music and tech, working on sync licensing for video games and virtual worlds, and pioneering the concept of minimum viable music. This is episode three in the Rising Tide miniseries, built around the theme of this year's Music Tectonics Conference, Rising Tide: Grow the Music, Grow the Value, taking place October 27 to 29, 2026 in Santa Monica. Dmitri and Vickie unpack why technology and the music business have always clashed, why music is usually first to be disrupted by new platforms, and why volume based streaming rewards top artists while leaving mid tier and independent artists behind. They also get into generative AI, AI licensing deals, and why Vickie believes the future of music creation is not human versus AI, but a blend of both. They close out on gaming as an untapped revenue opportunity, why most super fan apps fail to gain traction, and what gives Vickie hope about the next generation of musicians and fans. Topics include music industry trends, music tech, artificial intelligence in music, music streaming, music licensing, sync licensing, gaming and music, and super fan monetization. Get early bird tickets now for the Music Tectonics Conference   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

  4. 22 Jul

    State of the Music Industry: What Happens After Streaming?

    Streaming built the modern music industry, but its growth is slowing in the US and other mature markets. So what comes next?  This week on the podcast, Dmitri sits down with Monica Corton, CEO of Go to Eleven Entertainment, to unpack where the total addressable market for music grows from here. This conversation is part two of the Rising Tide miniseries built around the Music Tectonics Conference theme, Grow the Music, Grow the Value. Monica and Dmitri dig into global streaming adoption in emerging music markets like Africa, Southeast Asia, and India, the return of physical media through kit style formats, and why interactive music and fan experiences could be the next major revenue driver for artists, songwriters, and publishers. They also explore new licensing frontiers including medical and wellness applications, songwriter branding deals, name image and likeness rights, avatar and hologram concerts, and gaming sync opportunities in titles like Grand Theft Auto and Just Dance. The conversation turns to generative AI and music licensing, covering attribution engines, royalty payouts for AI generated songs, and why Monica believes independent publishers need a seat at the table as AI platforms scale. They close with a candid look at publisher and label consolidation, TikTok and social media licensing rates, and whether streaming will ever be replaced or simply become one layer in a much more diversified music economy. Whether you work in music publishing, artist management, music licensing, or music technology, this episode offers a grounded look at where the music business grows next.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find show notes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

  5. 15 Jul

    Why is the Music Industry So Small?

    Why is the value of the music industry so small compared to other forms of entertainment like gaming and television, even though music seems to be everywhere in our lives? This week on the podcast, Dmitri kicks off a new miniseries built around this year's conference theme, "Rising Tide: Grow the Music, Grow the Value" with Jimmy Stone, managing partner of Alderbrook. Jimmy pushes back on the premise and walks through the real numbers behind the music market, including the gap between wholesale and retail revenue estimates. Dmitri and Jimmy dig into why streaming struggled to create the kind of scarcity that once let labels set prices, how Napster and peer to peer sharing permanently changed what people are willing to pay for music, and why platforms like YouTube, TikTok, and Meta may still be underpaying rights holders for how music actually gets used. The conversation turns to where new revenue might come from next, including premium subscription tiers, interactive music features, exclusive concert access, and lessons from Tencent Music's super fan tier in China. They also tackle a big question head on, whether AI will end up being a multiplier or a deflator for music revenue, and why Jimmy lands on multiplier despite the uncertainty around rights and attribution. They close out talking about ABBA Voyage, holographic concerts, and why live human performance might become more valuable, not less, as AI generated music becomes more common. If you're trying to make sense of where music's real value comes from and where it's headed next, this episode is a great place to start.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

    Why is the Music Industry So Small?
  6. 8 Jul

    How Do You Value Music Catalogs in 2026?

    How do you actually put a price on a music catalog in 2026?    In this panel from our recent Grow the TAM event, Billboard's Elizabeth Dilts Marshall sits down with three experts who each value catalogs from a completely different angle. Rob Frech of Raine Group has advised on catalog and M&A deals for Warner Music Group, Quality Control, and Downtown. Tom Sarig spent decades managing artists like Lou Reed and Bryan Ferry before launching Antifragile Equity Partners to acquire mid tier music catalogs. And Monica Corton of Go to Eleven Entertainment works with songwriters, artists, and producers across publishing, marketing, and royalty management, helping them maximize the value of their catalogs.   The conversation covers who is actually buying music catalogs right now, why active catalog management might matter more than the multiple you pay, how sync licensing drives real catalog growth, what tools like Disco and Luminate are doing to modernize catalog data and rights management, and how AI licensing and name, image, and likeness rights are starting to change what these assets are worth.   If you work in music publishing, catalog acquisition, artist management, or music finance, this episode breaks down exactly how catalog valuation is evolving heading into 2030.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find show notes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

    How Do You Value Music Catalogs in 2026?
  7. 1 Jul

    How Will Music Be Monetized in 2030?

    What will the music business actually look like in 2030?  In this special panel from the Grow the TAM summit, Tatiana Cirisano, VP of Music Strategy at MIDiA Research, leads a wide-ranging conversation about the future of music monetization with three industry veterans: Liz Moody, partner and chair of the new media practice at Granderson Des Rochers; Mauhan Zonoozy, founder of Vinyl Bar in Shibuya and former head of innovation at Spotify; and Ty Roberts, CEO of FanTracks and founder of Gracenote. The panel covers AI licensing and generative music platforms, why one panelist argues artists should be negotiating for equity in AI companies rather than royalties, the rise of direct fan subscription platforms, music's untapped opportunity in gaming and interactive experiences, the vinyl revival and whether physical media nostalgia is a real market or a performative trend, and the future of virtual artist concerts and digital fan engagement. If you work in music tech, music publishing, artist management, streaming, or the creator economy, this conversation is essential listening for anyone trying to understand where music revenue is heading next.   The news Suno's latest legal opponent fought the tobacco industry – and won a quarter of a trillion dollars The Atlantic created a searchable database of the music used to train AI Luminate data: US market diversifying away from domestic and Anglophone music Patreon CEO Jack Conte on supporting artists in the AI slop era Suno Launches Artist Incubator, Offering Grants and Marketing for Indie Talents   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

  8. 24 Jun

    8 Ways to Grow the Value of Music in 2026

    In this episode, Dmitri and Eleanor walk through eight revenue multipliers reshaping the music business in 2026, including catalog valuation, revenue recovery, music licensing, and more.  This conversation sets up the theme for this year's Music Tectonics conference: "Rising Tide: Grow the Music, Grow the Value," exploring why music has massive cultural influence but a music industry that still lags behind gaming and sports in overall economic size. Dmitri and Eleanor dig into who this impacts across the music industry, from music tech founders and investors to record labels, publishers, managers, and the song catalog investment world. The conversation also covers the future of streaming revenue growth internationally, the unresolved infrastructure problems around music rights and royalty data, and why platforms like TikTok and Instagram are still not paying enough in music licensing revenue.  This episode sets the stage for the Music Tectonics Conference 2026, happening October 27-29 in Santa Monica, California, where the music industry and music technology ecosystem come together around innovation, investment, and growing the value of music. Get your tickets now at- https://www.musictectonics.com/  The news US music publishing revenues hit $7.3B in 2025, NMPA reveals at Annual Meeting honoring P!nk, Julian Bunetta and Harvey Mason jr. The music industry is closing in on a billion global subscribers – with Spotify out in front Four music datasets holding millions of tracks are being shared among AI developers, The Atlantic reports   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

About

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

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