Running With Wolves

Savannah Jordan
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  • MARKETING
  • UPDATED WEEKLY

The Running With Wolves podcast is dedicated to helping female founders everywhere scale rapidly through potent marketing & sales strategies. The weekly podcast will feature lessons in marketing, sales, scaling, the mindset behind being an entrepreneur, production strategies, mental tenacity, and so much more. If you're ready for a fresh take on your marketing - this podcast is for you!

  1. 5 HR AGO

    Polarizing vs Alienating — Why Most Brands Can't Tell the Difference

    Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why. In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again.  Here's what this episode covers: • Why polarizing and alienating look identical in your analytics — and how to tell the difference • The three structural problems causing brands to lose trust without knowing it • Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report • The rule Savannah installs in every brand she works with: polarize the substance, protect the values Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values

    50 min

  2. 4 MAY

    Your Biggest Threat to Scaling in 2026 Isn't AI — It's How You're Using It

    Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date. Here's what this episode covers:  • Why your buyers aren't scrolling your feed anymore and where they actually are  • The two camps founders fall into with AI — and why both are getting it wrong • The four lessons Savannah uses to train AI like a team member not a content tool • Why AI is the engine and humans are the brand — and what flipping that means for your sales Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts

    47 min

  3. 27 APR

    Good Marketing, Bad Marketing and One Campaign That Almost Ruined a Brand

    Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading. From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it. Here's what this episode covers: Why demonstration based marketing builds trust faster than any claim ever could How founder vulnerability creates deeper loyalty than polished perfect content Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make The one rule every marketing campaign must follow — and what happens when you ignore it Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

    29 min

  4. 20 APR

    Marketing Isn't About Selling — It's About Access (What a St. Jude's Summit Taught Me)

    Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into. In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed. Here's what this episode covers: Why marketing is the vehicle that opens every door — not just the ones that lead to sales How to work backwards from your goal to build a marketing strategy that actually gets you there Why leaving room for magic is the most important thing you can do as AI takes over execution How to use AI as a tool without losing the humanity that makes your marketing powerful Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

    32 min

  5. 13 APR

    She Made $70K in 12 Hours By Changing Two Things in Her Marketing

    Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase. In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy. Here's what this episode covers: Why going viral and having a highly engaged audience doesn't automatically translate to sales The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed The two content pillars that replaced her ads and doubled her revenue Why most founders are marketing to the wrong buying trigger and how to find the right one Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales

    29 min

  6. 7 APR

    Stop Guessing What to Post — Your Audience Is Already Telling You What They Want to Buy

    What should I post today? What will make people buy? Why aren't people converting? These are questions most founders ask themselves constantly. But the answers already exist in your business — you just haven't learned how to extract them yet. In this episode of Running With Wolves, Savannah busts the biggest market research myths and walks through exactly how to use your market research and marketing and sales data together to build a strategy that creates consistent, predictable revenue — whether you're making 15K a month or 500K a month. In this episode: Why most founders are collecting marketing fun facts instead of actually using their data The four market research questions that will tell you more about your audience than most founders ever learn How to tell the difference between a visibility problem, an engagement problem, an objection problem and an urgency problem Real case studies from a skincare brand, a rave wear apparel company and a consulting business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. market research, content strategy, how to get more sales, why marketing isn't converting, buyer psychology, organic marketing 2026, sales strategy, how to convert followers

    43 min

  7. 30 MAR

    I Paid $15,000 to Get in a Room With 7-9 Figure Founders — Here's What They Said

    Most of the conversations that have shaped Savannah's business didn't happen online. They happened behind closed doors, in rooms that cost a lot of money to get into. In this episode of Running With Wolves, she breaks down what was actually being discussed in a mastermind of 30 seven to nine figure entrepreneurs — from the start/stop/double down exercise that almost every founder answered the same way, to the one word that defined every single woman's 2026. In this episode: Why almost every seven to nine figure founder said marketing was their number one priority The zone of genius principle that separates founders who scale from ones who stay stuck Why these founders stopped filtering their ambition through other people's comfort What "unhinged" actually means at the highest levels of business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. mastermind, seven figure business, entrepreneur mindset, zone of genius, business growth strategy, female founders, marketing priority, scale your business 2026

    29 min

  8. 23 MAR

    I Cut My Client's Website Traffic in Half — Her Sales Doubled

    More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled. This episode breaks down exactly why, and what you can apply to your own marketing right now. Why attention does not equal intent — and what the Super Bowl proves about it How to diagnose whether you have a traffic problem or a messaging problem Why educating your audience without selling to them is costing you sales The exact two shifts that doubled this client's revenue with half the reach Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy

    34 min
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About

The Running With Wolves podcast is dedicated to helping female founders everywhere scale rapidly through potent marketing & sales strategies. The weekly podcast will feature lessons in marketing, sales, scaling, the mindset behind being an entrepreneur, production strategies, mental tenacity, and so much more. If you're ready for a fresh take on your marketing - this podcast is for you!

Information

  • Creator
    Savannah Jordan
  • Years Active
    2023 - 2026
  • Episodes
    116
  • Rating
    Explicit
  • Copyright
    © 2023
  • Show Website
    Running With Wolves

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