CMO Confidential

Mike Linton // I Hear Everything Podcast Network
  • 0.0 (0)
  • Management
  • Updated weekly

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

  1. 1 day ago

    Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It

    A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm. Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise research leaders and details how the biggest fear has morphed from potential job loss to AI outputs without expert, human judgement. Key topics include: - The difference between data, insights and storytelling - Why research utopia may be just around the corner - Tips for vendor selection - The importance of good governance habits Tune in to hear why your research leader will eventually function like a Head Chef. ⏱️ Chapters 1:30 - AI in Market Research 3:06 - AI Trust Index Findings 4:28 - Greatest AI Researcher Fears 7:01 - Governance and Human Judgment 11:31 - ROI and AI Slop 14:14 - The Future of Research 16:09 - Choosing AI Research Vendors 18:05 - Governance and Best Practices 24:26 - Addressing the Trust Gap 27:03 - Advice for AI Implementation Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  2. 25 Aug

    Rishad Tobaccowala | A Leading Futurist Takes Stock of 2026

    A CMO Confidential Interview with Rishad Tobaccowala, author of "Rethinking Work," formerly the President of Starcom and the Publicis Chief Strategy & Growth Officer. Rishad discusses the rise of "alien intelligence" and why it is unstoppable and ungovernable, how the generational divide is getting worse, and his belief that many marketers have "outsourced marketing." Key topics include: - Why AI is like "hydrochloric acid burning through your org structure" - The rising importance of facts versus storytelling - Why "jobs are a silly phase work is going through" - The reason work should be easier for seasoned employees Tune in to hear a story about Madam Bovary and why you should ask AI to write your obituary. ⏱️ Chapters 01:42 - The Five Big Factors in the Marketplace 07:01 - Implications for the Marketing Front 19:13 - The Path Forward for Leaders 26:49 - AI as Hydrochloric Acid 31:11 - Closing Advice & Wrap-Up Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  3. 18 Aug

    Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law?

    A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure." Key topics include: - The risk of constantly wanting more data and dashboards - The need for "buddy metrics" - Why you should link KPI's, compensation, and business results - The concepts of "AI Brain Fry" and "Hiding Behind the Data" Chapters 🕚 1:23 - Unhealthy Data Obsession Among Leaders 5:23 - Symptoms of Data Overload 8:38 - Managing Data and Innovation Blockers 14:32 - Understanding Goodhart's Law in Marketing 16:15 - Gaming Metrics and Personal Incentives 19:42 - Challenges with Retention Metrics 23:33 - Strategies for Data-Obsessed Companies 28:46 - Team-Based Metrics for 2027 30:43 - The Data Disconnect Story Tune in to hear a great cobra example and a story on tortoise and turtle research. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  4. 11 Aug

    Maryam Banikarim | What CMO's Talk About Behind Closed Doors

    A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, why many leaders are wondering "if they want the job," and how every CMO job is different. Key topics include: - Why so many people have a side hustle - How younger employees see corporate jobs as "higher risk" - Why the key to success is "knowing how to pick yourself up and recover" Tune in to hear why you should "Stop blaming your parents!" and how a key character for the late '70s show Taxi was created. ⏱️ Chapters 1:46 - AI and Marketing Evolution 6:13 - CMO Role and Responsibilities 10:39 - Agency Trends and Side Hustles 19:39 - Community Building and Leadership 25:46 - Working with Executive Boards 29:07 - Managing Career Setbacks 32:20 - Personal Anecdotes and Conclusion Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  5. 4 Aug

    Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?

    To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly and News Corp journalist. Neal shares his thoughts on what it takes to create and manage AI agents, the importance of "structure," and how to combat "AI Slop."  Key topics include: - How onboarding an agent is similar to onboarding a human - Why AI thrives on structure - The concept of "A Business Brain built with Legos" Tune in to hear how to "fire" an agent and why the Netflix series "Mindhunter" is a tutorial on corporate transformation in addition to a show about serial killers. ⏱️ Chapters 1:21 - Defining AI Agents vs Assistants 2:27 - Implementing Agents into Team Workflows 6:19 - Structuring Data for AI Success 10:42 - Avoiding the AI Slop Problem 16:51 - Tracking ROI of AI Agents 23:30 - Tips for Onboarding AI Agents 27:06 - AI Impact on Marketing Agencies 29:38 - Common Mistakes in AI Adoption 32:01 - Final Advice on Business Transformation Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  6. 28 Jul

    Dr. Ed Dobbles | Research and Analytics in an AI World

    A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used.  Key topics include: - Why "Analytics is hard, but people are harder" - How generative analytics will allow leaders to truly talk to their data - The importance of AI governance - Why "All models are wrong but some are useful" Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy.  ⏱️ Chapters 1:44 - Defining Analytics and Business Intelligence 3:26 - The Evolution of Data Adoption 9:31 - Analytics and Human Factors 15:06 - AI Systems and Synthetic Panels 24:35 - Building Future Analytics Teams 32:10 - Closing Advice and Stories Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  7. 21 Jul

    Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight?

    A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares his thoughts on the tunnel vision, reliance on "safe" playbooks, and faulty KPIs that often prevent marketers from seeing the elephant in the room.  Key topics include: - Why you shouldn't confuse media with sales - The relentless focus on young consumers even in categories like alcohol where Gen X and Boomers out-consume youth 8:1 - The distressing lack of employees over 50 in the agency business Tune in to hear why loyalty is in decline and the idea of agency selection based on a "Jam Session" instead of an RFP.  ⏱️ Chapters 00:01 - Introduction to Brent Rivard 04:25 - The Overlooked $8.3 Trillion Market 07:37 - The Myth of Lifetime Value and Changing Consumer Loyalty 09:45 - Industries Adapting vs. Falling Behind 19:23 - Reassessing KPIs and Marketing Metrics 23:28 - Cultural Shifts and Modern Aging 31:46 - Practical Advice for Working with Agencies Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  8. 14 Jul

    Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?

    A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer management deserves its own discipline as part of marketing, that understanding customer needs is the foundation of sales, and why popular metrics can be misleading. Key topics include: - Why you should "learn the asset versus learn instead of the measures" - The need to focus on "unnatural churn" - The difference between automation and service Tune in to hear why he's not fully on board with NPS and a story about "trendy rabbit holes." ⏱️ Chapters 00:00 - Introduction to CMO Confidential and Guest Aarron Spinley 01:23 - Defining Customer Experience and "Customering" 04:35 - Limitations of Marketing Concepts and Survey Data in Customer Management 06:53 - Drivers of Customer Loyalty vs. Net Promoter Score (NPS) 10:11 - The Relationship Between Customer Satisfaction and Loyalty in Banking 12:30 - The Correct Sequence of Customer Management: Asset, System, Measurement 13:59 - Market Orientation vs. Sales Orientation within a Customer Base 27:28 - What Effective Customer Interaction Looks Like 30:02 - The Role of AI and Centralized Decisioning/Orchestration 32:52 - Career Advice: Focus on Fundamentals Over Tools 34:36 - Conclusion and Closing Remarks Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?
See All (182)

About

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

Information

  • Creator
    Mike Linton // I Hear Everything Podcast Network
  • Years Active
    2023 - 2026
  • Episodes
    182
  • Rating
    Explicit
  • Copyright
    © All Rights Reserved 2023
  • Show Website
    CMO Confidential

You Might Also Like