From The Source

Vereigen Media

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Marketing
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Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.

6 days ago

From the Source: Oyin Bamgbose on TAM, ICP & Revenue-Focused GTM Strategy

How do you build a scalable, repeatable, and predictable revenue engine? In this episode of From the Source, Vereigen Media welcomes Oyin Bamgbose, VP of Sales at Street Group, for a deep dive into Total Addressable Market (TAM), segmentation, ICP, sales and marketing alignment, and revenue-focused go-to-market strategy. Oyin explains why TAM should be more than a number in a pitch deck. When used properly, it can become a lens for prioritization, helping sales and marketing teams determine where to focus, which segments to pursue, and how to align their GTM efforts around revenue. The conversation follows the GTM waterfall from TAM to SAM to ICP and buyer personas, before moving into messaging, prospecting sequences, and the sales process. Oyin also breaks down the three core phases of building a revenue engine: lead generation, prospecting, and sales. You'll also hear insights on: Moving from lead volume to revenue contributionWhy not all revenue is created equalSegmenting your market based on different buyer needsBuilding messaging around buyer personasCreating predictable prospecting processesMaking sales stages more buyer-centricAligning sales, marketing, and operationsDefining what makes a lead truly qualifiedUsing CHAMP to move leads into opportunitiesLessons Oyin would take back to his own SDR careerA practical conversation for sales leaders, marketers, GTM teams, CROs, CMOs, and B2B growth professionals looking to create greater alignment and a more predictable path to revenue. Listen to the full episode and follow From the Source for more conversations shaping the future of B2B growth. #FromTheSource #OyinBamgbose #GTMStrategy #TAM #ICP #GoToMarket #B2BSales #RevenueGrowth #SalesLeadership #B2BMarketing
10 Aug

From the Source: Dunya Riechelson on B2B Buyer Journeys, Trust & Revenue

In this episode, Dunya Riechelson, President of Allytics, joins Vereigen Media to discuss how B2B buying is becoming more self-directed, complex, and trust-driven. Explore buying committees, content relevance, buyer expectations, and why trust and measurable business outcomes matter more than ever.
13 Jul

From the Source: Sylvain Awad on Intent Data, AI & Revenue-Focused Marketing

In this episode, Dave Steinmeyer is joined by Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss how modern B2B marketing is evolving beyond lead volume toward measurable pipeline and revenue. From intent data and AI to sales alignment and precision targeting, Sylvain shares practical insights on building demand generation programs that deliver real business impact.
8 Jun

From The Source: Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunities

In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing. Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate. If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.
11 May

From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences

In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM Campaigns to full account-based experiences (ABX). The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts. If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.
13 Apr

From the Source: Rebecca Halpern on Separating Real Buyer Intent from Noise in B2B Marketing

In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing. The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes. If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.
05/06/2025

Human-Centric AI: Building Smarter B2B Insights with Hrvoje Smolic

Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and business transformation. This episode features candid conversations with Hrvoje Smolic (Graphite Note), an entrepreneur. We explore how today's most innovative minds are: Driving results with first-party dataBuilding smarter lead scoring modelsLeveraging no-code AI tools and AI agentsApplying machine learning in GTM strategiesUsing Large Language Models (LLMs) to fuel personalizationNavigating GDPR, CCPA, and evolving data compliancesMeasuring propensity to buy with precisionRedefining marketing with artificial intelligence Whether you're a demand gen expert, product marketer, startup founder, or data enthusiast, this podcast offers practical insight into the data tooling revolution, AI in business, and the evolving science behind audience engagement and campaign efficiency. At its core, Direct From the Source delivers real strategies, unfiltered insights, and bold perspectives from those leading the charge—from B2B growth pioneers to AI-driven innovators. 📌 Topics you can expect: How to use first-party data for growthThe real role of AI in B2B marketingBest practices in machine learning model deploymentMarketing automation with AI agentsBreaking down what is AI? for modern teamsBuilding a compliance-ready data strategyUnderstanding and leveraging the propensity to buy This is more than a podcast—it's your shortcut to understanding what’s working, what’s next, and how to lead with clarity in a data-driven, privacy-first world. 🎧 Tune in for sharp, relevant, and forward-thinking episodes that cut through the noise—Direct From the Source. Follow us on Spotify to never miss an episode. #B2BMarketingPodcast #ArtificialIntelligencePodcast #MachineLearningPodcast #B2BPodcast #AIinBusiness #FirstPartyData #LeadScoring #NoCodeAI #LargeLanguageModels #DataToolingRevolution #AIagents #WhatIsAI #GDPR #CCPA #PropensityToBuy

7 Episodes

Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.

Creator

Vereigen Media
Years Active

2026
Episodes

7
Rating

Clean
Copyright

© Vereigen Media
Show Website

From The Source