The Matt Gray Show

Matt Gray
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I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. I’m 35. If you’re in your 30s or 40s watch this. I EP 110

    -1 J

    I’m 35. If you’re in your 30s or 40s watch this. I EP 110

    Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-538 In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret. This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538 Video title ideas (for the algo): If You're Over 30, You Need to Hear This The Brutal Truth About Your 30s and 40s I'm 35. If You're in Your 30s or 40s, Watch This 30 Rules for Your 30s and 40s (These Decades Decide Everything) Connect with me: Website: https://fos.now/yt-founder-os-538 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:13 - Rule #1: Comfort is the enemy 01:33 - Rule #2: Late start is your advantage 02:25 - Rule #3: Success kills more dreams than failure 03:47 - Rule #4: Freedom is overrated, discipline is the real goal 05:03 - Rule #5: Wisdom = Leverage 06:27 - Rule #6: Forget balance and think in seasons 07:30 - Rule #7: Fear regret more than failure 08:56 - Rule #8: Your body is your multiplier, not a side project 09:53 - Rule #9: You have resources. They don't 11:03 - Rule #10: Health isn't self-care, it's strategy 12:08 - Rule #11: Sleep is the new equity 13:06 - Rule #12: Your content has depth 14:38 - Rule #13: The trifecta of success: assets, leverage, attention 15:35 - Rule #14: Money buys speed, not happiness 16:24 - Rule #15: Stop building businesses, start building ecosystems 18:03 - Rule #16: Your business shouldn't be your identity 18:59 - Rule #17: Stop trying to be original, start being repeatable 19:44 - Rule #18: Consistency beats intensity 20:09 - Rule #19: Perfection is procrastination in disguise 21:14 - Rule #20: If you don't own attention, you don't own a business 21:59 - Rule #21: Distribution is more important than product 22:49 - Rule #22: Relationships are assets 24:24 - Rule #23: Outgrowing people is part of the process 25:17 - Rule #24: Your ego is the tax on every decision 26:31 - Rule #25: You don't need more time, you need better seasons 27:42 - Rule #26: Don't chase passions, chase problems 28:35 - Rule #27: Stop saying, I should have started earlier 29:25 - Rule #28: Character is built through repetition, not decisions 30:39 - Rule #29: Age is not your enemy. Experience is your advantage 31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from #onepersonbusiness #creatoreconomy #entrepreneurship

    33 min
  2. How to get ahead of 99% of people with AI I EP 109

    -6 J

    How to get ahead of 99% of people with AI I EP 109

    Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537 In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a custom AI chatbot. Learn from my 400+ hours studying AI to simplify your workflow, enhance creativity, and gain a competitive edge. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-537 Connect with me: Website: https://fos.now/yt-founder-os-537Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray 00:00 - Intro: Unlocking AI's Potential 00:24 - Understanding AI Prompting 00:52 - Master Negotiator with ChatGPT 02:35 - Creating Viral YouTube Videos with Poppi AI 05:35 - Using Claude for Customer Acquisition 08:50 - Reddit Insights with N8N 12:38 - Cloning Yourself with AI Chatbots 14:43 - Conclusion and Next Steps #onepersonbusiness #creatoreconomy #entrepreneurship

    15 min
  3. 8 rare traits I see in every high performer I EP 108

    8 OCT.

    8 rare traits I see in every high performer I EP 108

    Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536 In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard. These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-536 Connect with me: Website: https://fos.now/yt-founder-os-536 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:19 - Grit 01:43 - Optimism 04:19 - Not Being An A**hole 05:51 - Be A Storyteller 07:30 - Relentless Resourcefulness 08:56 - Obsessive Pattern Spotting 12:06 - Strategic Laziness 14:38 - Shameless Asking #onepersonbusiness #creatoreconomy #entrepreneurship

    17 min
  4. The power of delusional self belief (how to build a $1B brand) I EP 107

    4 OCT.

    The power of delusional self belief (how to build a $1B brand) I EP 107

    Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535 In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history. Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535 Connect with me: Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray Chapters: 00:00 Intro 00:40 Principle 1: Consistency 02:26 Principle 2: Suffering and Resilience 04:16 Principle 3: Obsession with Craft 07:02 Principle 4: Creating What You Love 09:07 Principle 5: Delusional Self-Belief 11:02 Principle 6: Mastery 12:39 Principle 7: Simplicity 15:03 Conclusion #onepersonbusiness #creatoreconomy #entrepreneurship

    15 min
  5. Content is hard until you build systems like this I EP 106

    29 SEPT.

    Content is hard until you build systems like this I EP 106

    Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546 In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout. Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546 Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage Video title ideas (for the algo): The CEO Approach to Content Creation Content is Hard Until You Build Systems Like This Why Content Feels Like a Chore (And How to Fix It) From Content Labor to Content CEO (3 Frameworks) Stop Being a Content Laborer (Start Being a Content CEO) Connect with me: Website: https://fos.now/yt-founder-os-546 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 03:03 - The Intentional Content Framework 07:59 - The 3-3-3 Method 16:10 - Personal Media Company Structure #onepersonbusiness #creatoreconomy #entrepreneurship

    29 min
  6. How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105

    28 SEPT.

    How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105

    Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532 In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising. This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world. Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532 Video title ideas (for the algo): Full Personal Branding Course (Complete Blueprint) how to build a personal brand FULL COURSE Masterclass How I Built an 8-Figure Personal Brand Working 4 Hours a Day The Personal Branding System That Generated 8-Figures (4+ Hours) How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide) Connect with me: Website: https://fos.now/yt-founder-os-532 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:20 - Trust Revolution 01:42 - Matt's Story 02:18 - Power of a Personal Brand 03:27 - Founder Flywheel 03:49 - Rented Audience 04:18 - Owned Audience 05:08 - Monetized Audience 05:58 - Think Long Term 06:35 - Choose Your Platform 06:58 - Where is Your Dream Customer 07:40 - Building Your Moat 10:30 - Clarifying Ideal Customer 12:08 - Content GPS 12:40 - Content Foundation 13:19 - 4 Content Categories 13:35 - Content Idea Machine 15:43 - Creating The Content 16:26 - Content IP 17:50 - Content Multiplication 17:55 - Content Waterfall System 20:39 - Content Distribution 20:50 - YouTube Distribution 21:35 - X Distribution 22:31 - LinkedIn Distribution 23:04 - Instagram Distribution 23:47 - TikTok Distribution 23:54 - Newsletter Distribution 24:14 - Metrics 26:50 - Monetization Systems 28:18 - Bridge No. 1: CTAs 31:00 - Bridge No. 2: Newsletters 35:53 - Bridge No. 3: Conversion system 38:58 - Barrier to Create 39:24 - Procrastination 40:33 - Perfectionism 42:03 - Comparison 43:16 - Feeling Behind 44:33 - People Pleasing 46:48 - Your One Domino 48:32 - Automation And Team 49:16 - AED System 51:23 - Delegation Math 52:23 - Who to Hire 52:50 - Social Media Manager 53:08 - Writer 53:43 - Video Editor 54:41 - Tech Operator 54:57 - Chief of Staff 55:50 - Closer 56:54 - The Art of Intentional Content 57:36 - Taste is The Ultimate Competitive Advantage 58:26 - Best Creators are Curators 01:00:02 - The Forever Game 1:01:17 - Who Succeeds and Who Fails? 1:01:27 - Do The Work 1:01:57 - Consistency Over Perfection 1:02:32 - Daily Shipping 1:02:56 - Just Use The Systems #onepersonbusiness #creatoreconomy #entrepreneurship

    1 h 4 min
  7. how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104

    16 SEPT.

    how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104

    Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-template Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529 In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads. You’ll see the team structure I built, the content strategy I used, and how I assembled A-players to create videos that actually convert. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-529 Video title ideas (for the algo):How I Grew My YouTube to 172,000 SubscribersHow to Create a Killer YouTube Video That ConvertsCopy This YouTube Strategy, It I’ll Blow Up Your Businesshow I got 172,000 youtube subscribers in 100 videos (do this)The YouTube Strategy That Actually Converts (136k in 12 Months) Connect with me:My website: https://fos.now/yt-founder-os-529Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray 00:00 - Intro01:21 - Story System03:24 - Value System04:55 - Production System17:24 - Conversion System #onepersonbusiness #creatoreconomy #entrepreneurship

    23 min
  8. how to make profitable content for ANY business I EP 103

    13 SEPT.

    how to make profitable content for ANY business I EP 103

    Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-528 In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos. You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-528 Video title ideas (for the algo):How to Make Profitable Content for Any BusinessCopy This Content Strategy, It’ll Blow Up Your BusinessIf I Were a CEO in 2025, This Is How I’d Build My Brand (Full Playbook)Creating Content Like This Gives You an Unfair Advantage in Business Connect with me:My website: https://fos.now/yt-founder-os-528Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray 00:00 - Intro00:24 - Old CEO Vs. Content CEO01:42 - Authority Engine04:28 - Content Waterfall System9:25 - Content to Revenue Bridge13:47 - Team Multiplication System #onepersonbusiness #creatoreconomy #entrepreneurship

    19 min
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À propos

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Informations

  • Création
    Matt Gray
  • Années d’activité
    2023 - 2025
  • Épisodes
    110
  • Classification
    Contenu explicite
  • Copyright
    © Matt Gray
  • Site web de l’émission
    The Matt Gray Show

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