1of10 Podcast

1of10 Media
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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 15 HR AGO

    Meet the Genius Secretly Running Ali Abdaal's YouTube Channel (Tintin Smith)

    Tintin Smith is Ali Abdaal's lead producer, managing the entire team and ensuring videos are top quality. He shares his enitre experience and methods with us in today's episode. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Tintin Smith's Socials Twitter: https://x.com/TintinSmith TIMESTAMPS: 0:00 - Introduction 0:47 - How did you become the lead producer for the top productivity channel? 4:20 - What's one tip for someone wanting to work with their favourite YouTuber 5:50 - Can you walk us through your pre-production, production and post-production process? 9:36 - How far in advance do you plan from idea to publishing? 12:37 - With ideas planned ahead, how do you approach the title and thumbnail to ensure they work? 14:14 - Who ranks the ideas? Is it only you or is the team involved? 17:19 - Once the title and thumbnail are set, what's next? Do you schedule it, script it, or something else? 22:14 - He records four videos in a day, covering a whole month's uploads - how does he manage that? 23:57 - After filming, what's the next step in the process? 26:14 - How do you manage everyone? 30:19 - If you could go back, what mistakes as a producer would you avoid now with your experience? 32:56 - You optimize titles and thumbnails with A/B tests, even months later. What's that process like? 36:09 - Is there a specific one that you or your team changed and felt you did really well? 38:22 - How did you approach the thumbnail for your "My Evidence-Based Skincare Routine" video? 42:15 - How did you come up with the thumbnail for the "How To Invest For Beginners" video? 44:14 - What about "How To Stop Feeling Tired - 4 Ways To Boost Your Energy"? 48:07 - Is your framework called the AHQ framework? 50:56 - What do you think makes Ali a great leader, and how big is the team? 52:02 - What makes him such a good leader for the team? 53:49 - What's one piece of advice you would give to someone starting a YouTube channel today? 55:10 - If you had to invest in one small, growing YouTuber today, who would it be? 56:59 - You're living your dream job now, but what's your ultimate dream?

    58 min

  2. 15 HR AGO

    6 Years Of YouTube Growth Knowledge In 67 Minutes (Jamie Rawsthorne)

    Jamie's YouTube blueprint increased videos to 3M views, 7M views and some even reaching 34M views. He shares everything he knows about YouTube, his experience on the platform and more in today's episode. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Jamie Rawsthorne's Socials Twitter: https://x.com/jamierawsthorne TIMESTAMPS: 0:00 - Introduction 0:37 - Where did you get the inspiration for this video? 2:16 - How did you come up with that thumbnail and title? 3:22 - What made you go from 10-15 minute videos to 1-2.5 hour ones? 4:20 - Was the title inspired by something, or how did you come up with it? 6:19 - What was the process for making a 1-2.5 hour video? 11:36 - How did you create the thumbnail and title for that video? 13:04 - What percentage of a video's success is due to the idea, title and thumbnail compared to editing and storytelling? 15:29 - How did you think about the video with 3.3M views? 17:45 - What does your analysis process look like, and what do you focus on? 19:00 - How long does it take you to do the research? 22:10 - What was the most fun experience you had during those years? 31:10 - How did you come up with the "I Asked Millionaires If I Could [ACTION]" format? 33:06 - How do you prepare for those videos? What's the production process like for sneaking into places? 35:29 - What are the three most common mistakes YouTubers make when trying to grow their channels? 40:49 - How was your experience working with Morning Brew? 45:59 - What data do you focus on during those three weeks of market research to find the right idea? 47:30 - Do you focus on the idea first, or combine it with thumbnail planning from the start? 51:32 - How are you growing your agency? 54:29 - What does a week in your life look like while running this business? 56:18 - What is your learning process? 58:20 - What lessons have you learned in running your business that you wish you had known two years ago? 59:57 - What can creators do to prevent burnout while growing their YouTube business? 1:03:05 - What are your thoughts on Shorts? Are they beneficial for business YouTubers, or a waste of time? 1:05:01 - Which small YouTuber do you see as having potential for growth that you'd invest in?

    1hr 8min

  3. 1 DAY AGO

    Making $10M/Year Using Shorts The Smart Way (Noelle Ireland)

    Mini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Noelle Ireland's Socials Twitter: https://x.com/noelle_ireland TIMESTAMPS: 0:00 - Introduction 0:39 - How did you grow from 10K to 15M subscribers? 2:53 - Why not work with 100 UGC creators? 3:47 - How did you find an in-house creator? 5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago? 7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then? 9:03 - How did you create that model and why was it key to conversions? 10:52 - What's the conversion rate between Instagram, YouTube and TikTok? 13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea? 15:35 - What's your system for getting shorts to go viral? 19:37 - How did you come up with the 1 billion view short and why it did so well? 21:15 - What kind of shorts lead to higher conversion rates? 23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions? 24:34 - Did removing links from pinned comments impact the business significantly? 26:08 - What was the team like when you left? 28:02 - How did you end up in your position? 29:17 - What tools or software did you use to grow your short-form content? 30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels? 34:12 - When did you start with Sticki Rolls and how did you grow it? 35:38 - What system did you use to push content and then sell? 38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales? 42:30 - Can we dive into how you came up with the hook for your most viewed shorts? 51:30 - If you had to blow up a brand again, how would you do it? 1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly? 1:05:30 - What's your dream?

    1hr 8min

  4. 1 DAY AGO

    I Spent 24 Hours With A YouTube Millionaire in Ibiza

    We spent 24 hours with Jordan Welch to find out how he's made more than $10,000,000 from YouTube and how you can do the same! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Jordan Welch Socials YT Channel: ‪@JordanWelch‬ Twitter: https://x.com/jrdnwelch TIMESTAMPS 0:00 - Introduction 3:23 - How one video can change your life 7:15 - The strategy that took his channel to the next level 8:43 - The video that made Jordan $337,000 12:12 - The importance of experimenting 12:31 - How to overcome struggle on YouTube? 12:56 - If someone were starting a channel today, here’s how to go viral

    16 min

  5. 2 DAYS AGO

    Meet Youtube’s Most VIRAL Music Producer (Prod By Ocean)

    Check out https://1of10.com/ and use code "POD24" for a 1-month free trial to grow your channel! Book a call with us: https://1of10.com/strategyCheck out the 1of10 newsletter: https://1of10.com/newsletterhttps://x.com/1of10mediahttps://x.com/prodbyoceanFollow me on Twitter: https://x.com/richard_YTSTIMESTAMPS0:00 - Introduction0:51 - How to become a YouTuber starting from scratch6:50 - How he went from 40k to half a million subscribers12:27 - His strategy to reach 1 million subscribers14:18 - Why being a content & music creator is so difficult22:51 - How to win sponsorships (and earn more money)Music from #InAudio: https://inaudio.org/Track Name: Infraction- Sax Beat

    25 min
  6. How Nick DiGiovanni Gained 8.5 Million Subscribers in 1 Year

    27 FEB

    How Nick DiGiovanni Gained 8.5 Million Subscribers in 1 Year

    Zack Blank, the producer behind Nick DiGiovanni’s YouTube empire, who helped scale the channel to over a billion long-form views and 10 billion short-form views. After turning overlooked videos into breakout hits and reviving old uploads from 100 views a day to 15,000+, Zach breaks down how he engineers ideas, builds months-long production pipelines, and obsessively optimizes thumbnails, retention, and storytelling to stay at the top of the creator economy. Get 20% off 1of10 with code "POD20" at https://www.1of10.com

    53 min
  7. Meet The Strategist Who Can Make Any YouTuber Go Viral (Leroy ter Braak)

    24 FEB

    Meet The Strategist Who Can Make Any YouTuber Go Viral (Leroy ter Braak)

    Leroy ter Braak, a veteran YouTube strategist who’s been building channels since 2008 and now generates over $25,000 a month working with creators across gaming, travel, education, and entertainment. After helping launch and scale multiple high-growth channels, Leroy breaks down why ideas matter more than metrics, how niche-to-niche “bionic” formats create viral hits, and the systems he uses to build sustainable creator businesses. Get 20% off 1of10 with code "POD20" at https://www.1of10.com

    53 min
  8. How to get SO good at Ideation EVERY video goes VIRAL (Leander Hofkes)

    22 FEB

    How to get SO good at Ideation EVERY video goes VIRAL (Leander Hofkes)

    Leander Hofkes, a YouTube strategist and former creator who went from near burnout and financial collapse to building multiple million-view channels across gaming, documentaries, and faceless media. After pivoting through Fortnite, long-form storytelling, and data-driven research, Leander breaks down how he finds hidden gaps, validates ideas, and helps creators turn struggling channels into sustainable brands. Get 20% off 1of10 with code "POD20" at https://www.1of10.com

    59 min
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About

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

Information

  • Creator
    1of10 Media
  • Years Active
    2k
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 1of10 Media
  • Show Website
    1of10 Podcast

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