Insight 008: Early Sales and Pre-Orders as a Way to Validate

Every founder dreams of their first sale—not just as a financial transaction, but as a moment of truth.

Until someone pays for your product, you’re still working on a hypothesis. But the moment money changes hands—when someone willingly parts with cash because they believe in what you’re offering—your idea becomes something more. It becomes real.

This insight is about that moment—and how early sales and pre-orders aren’t just about revenue, but about validation.